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TRENDBIRD (What's the Next Big Thing ?)는 분야별 전문가들이 큐레이션한 글로벌 시장의 핵심 트렌드를 실시간으로 제공하여 미래 사업기회를 적시에 포착하도록 조력하는 "Global Trend Sensing & Market Intelligence"서비스로 800여 개의 글로벌 기업들이 19년간 채택하고 재계약률이 85%를 상회하는 높은 신뢰도의 전략 파트너입니다.

1.고객 가치 : 향후 2-3년간 시장을 주도할 것으로 전망되는 혁신 기술과 신사업 아이템에 대한 전망을 전문가 큐레이션으로 제공하여,, 급변하는 시장 환경에서 경쟁 우위를 확보할 수 있습니다.
2.경쟁 우위 : 구체적 사례 중심의 트렌드 분석, 실시간 글로벌 시장 동향, 글로벌 전문가 정보 네트워크, 기업 맞춤형 서비스 제공을 통해 혁신적인 비즈니스 발굴을 지원합니다.
3.주요 고객 : 국내에서는 삼성, SK, 현대, LG, 한화 그룹 등 800여개 글로벌 선도 기업의 CEO/경영진 및 미래전략/신사업, R&D/선행 기술연구소, AI 전략/기술, 마케팅/디자인, UX/CX센터, CVC 등 신사업 및 신기술 발굴에 활용 중입니다.

* (매일경제 기사) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 "Top 10 Emerging Trends" 발표

 

Daily Report : BCG 보고서 - AI 시대를 맞은 CHRO (최고인사책임자)의 재발견과 조직 재설계

.1. BCG 보고서: AI 시대를 맞은 CHRO (최고인사책임자)의 재발견과 조직 재설계인사 책임자의 역할 변화: CHRO가 단순히 인적 자원 관리자를 넘어 사람과 AI 에이전트를 통합하는 '하이브리드 인력의 설계자(Architect)'로 진화하며 기업 변혁의 핵심 주체로 부상AI 가치 창출의 70/20/10 법칙: AI 성공의 10%는 알고리즘, 20%는 인프라에서 오지만 나머지 70%는 사람, 조직, 프로세스의 의미 있는 변화를 이끄는 HR 영역에서...

(PDF) BCG - The Reinvention of the CHRO in an AI-Driven Enterprise

AI transformation doesn’t live in IT. It lives in HR, where work, roles, and culture are being redesigned.Most AI efforts stall because organizations fail to redesign roles, workflows, and governance for human-AI work.CHROs must run a two-speed agenda that stabilizes core HR functions while reimagining roles, teams, and operating models for AI-first work.By leading work redesign, skills evolut...

Milan-Cortina Winter Olympics Debut Next-Generation Sports Smarts

40,000-frame-per-second cameras redefine “photo finish”. From 6–22 February, the 2026 Winter Olympics in Milan-Cortina d’Ampezzo, Italy, will feature not just the world’s top winter athletes but also some of the most advanced sports technologies today. At the first Cortina Olympics, in 1956, the Swiss company Omega—based in Biel/Bienne—introduced electronic ski starting gates and launche...

Picks and Shovels Still Rule the AI Tech Trade

Investors have punished big-spending tech giants and software companies while betting on memory chips.The AI trade has definitely become more fraught. But at least one constant remains: Investors are choosing the companies on the receiving end of big tech’s spending spree. So far, 2026 has been a rough year in general for tech stocks. By Monday’s close, the Nasdaq composite was flat for the y...

Evolved Dentistry Dallas Redefines Dental Care with Innovative Whole-Body Approach

EXOMIND is leading-edge therapy that treats symptoms of depression and other mental health issues. Throughout February, patients will receive 20% off groundbreaking procedures that address depression, temporomandibular joint (TMJ) disorder and more. For most people, a visit to the dentist typically means cleanings, fillings and reminders to floss. But Evolved Dentistry Dallas is redefining what...

Café LACOSTE Opens in Paris, Turning Its Arena Flagship Into a Court-Side Playground

Café LACOSTE has opened inside the brand’s Arena flagship on the Champs-Élysées in Paris, marking the label’s first permanent café in its home market and a visible step deeper into lifestyle and hospitality. The new space extends the crocodile’s sport-chic universe from apparel and footwear into coffee, pastries, and all-day dining, inviting shoppers and locals to linger rather than simp...

Top 10 Most "Duped" Fashion Brands

The fashion “dupe” era has shifted from quiet knock-offs to an open, search-led economy where shoppers actively hunt for lookalikes of their favorite viral pieces. This RB Insight breaks down the top 10 fashion brands U.S. consumers search dupes for most, spanning athleisure power players like Lululemon, Skims, and Aritzia, and luxury houses such as Chanel, Dior, and Hermès.As customers sear...

Perk Brings Expenses Chaos To Life

Expense management app Perk has turned a universal workplace pain point into an eye-catching out-of-home campaign, with a billboard that showcases receipts chaos. The special build, devised by Talon, Evolve OOH and Goodstuff, features a drawer overflowing with paper receipts, sticking out from a bold yellow backdrop. The physical execution leans into the chaos of lost expenses and the all-too-f...

(Video) Sherpa’s AR Glasses Decode Road Signs And Dashboard Icons For Nervous New Drivers

The AR glasses market keeps promising us augmented productivity and enhanced experiences, then delivering expensive ways to check notifications without pulling out your phone. Sherpa takes a different approach by targeting a specific moment of genuine incompetence: those first few months behind the wheel when every intersection feels like a pop quiz you didn’t study for. The concept uses heads...

 

  Emerging Trends & Future Opportunities


 
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■ 언론 보도 기사 

(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표

(중앙일보) 트렌드버드, '2026년의  Annual Trend Report와 10대  이머징 트렌드' 발표

(전자신문) 트렌드버드(Trendbird), 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표


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( Trendbird Premium Membership 서비스에 관심있으신 기업/기관 담당자분들께서는 service@trendbird.biz로 본인이 소속된 조직명과 부서명, 직책 및 연락처를 기입하신 후 이메일을 보내주시면, Trendbird Premium Membership 서비스 소개 자료를 발송해 드리도록 하겠습니다.)