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TRENDBIRD (What's the Next Big Thing ?)는 분야별 전문가들이 큐레이션한 글로벌 시장의 핵심 트렌드를 실시간으로 제공하여 미래 사업기회를 적시에 포착하도록 조력하는 "Global Trend Sensing & Market Intelligence"서비스로 800여 개의 글로벌 기업들이 19년간 채택하고 재계약률이 85%를 상회하는 높은 신뢰도의 전략 파트너입니다.

1.고객 가치 : 향후 2-3년간 시장을 주도할 것으로 전망되는 혁신 기술과 신사업 아이템에 대한 전망을 전문가 큐레이션으로 제공하여,, 급변하는 시장 환경에서 경쟁 우위를 확보할 수 있습니다.
2.경쟁 우위 : 구체적 사례 중심의 트렌드 분석, 실시간 글로벌 시장 동향, 글로벌 전문가 정보 네트워크, 기업 맞춤형 서비스 제공을 통해 혁신적인 비즈니스 발굴을 지원합니다.
3.주요 고객 : 국내에서는 삼성, SK, 현대, LG, 한화 그룹 등 800여개 글로벌 선도 기업의 CEO/경영진 및 미래전략/신사업, R&D/선행 기술연구소, AI 전략/기술, 마케팅/디자인, UX/CX센터, CVC 등 신사업 및 신기술 발굴에 활용 중입니다.

 

Daily Report : (PDF) Anthropic의 AI와 노동 시장 영향력 분석 보고서

1. Anthropic 보고서: AI의 노동 시장 영향력 분석 및 새로운 지표실제 사용 데이터 기반의 노출도 측정: 이론적 능력이 아닌 실제 사용 패턴을 분석하는 '관찰된 노출' 지표를 도입하여 AI가 노동 시장에 미치는 실질적 영향 분석.고숙련 지식 노동 중심의 성장 둔화 전망: 언어 처리와 디지털 문제 해결 능력이 뛰어난 LLM의 특성상 고학력·고소득 전문직에서 높은 노출도를 보이며, 2034년까지 해당 직종의 성장세 둔화 전...

(PDF) Anthropic - Labor Market Impacts of AI : A New Measure And Early Evidence

Anthropic introduce a new measure of AI displacement risk, observed exposure, that combines theoretical LLM capability and real-world usage data, weighting automated (rather than augmentative) and work-related uses more heavily.AI is far from reaching its theoretical capability: actual coverage remains a fraction of what's feasibleOccupations with higher observed exposure are projected by the B...

(Video) BMW Group To Deploy Humanoid Robots In Production in Germany For The First Time

BMW is expanding its investigation of humanoid robotic workers at its factories. The automaker has just announced that it will trial a set of physical AI bots made by Hexagon for the first time at one of its European plants.After about a year of training, BMW unleashed a fleet of robots made by Figure AI in its plant at Spartanburg, South Carolina, last year as part of a pilot program to see ho...

AI Startup Simile Offers ‘Agentic Twins’ Modeled On Real People To Transform Market Research

AI startup Simile offers ‘agentic twins’ modeled on real people to provide answers for polling and market research.Artificial intelligence is rapidly changing how companies gather insights about customers and public opinion. A new startup, Simile, is pushing this transformation further by creating AI-powered “agentic twins”—digital replicas of real people designed to simulate human thinkin...

When War and Luxury Collide

Escalating conflict in the Middle East is exposing how quickly geopolitics can disrupt even luxury’s most carefully cultivated retail hubs.The global fashion, luxury and beauty industries saw a mix of momentum, experimentation and uncertainty this week. From strong performance in sportswear to growing activity in beauty retail and new financial products linked to luxury goods, the sector conti...

(M&A) Accenture To Acquire Ookla And Downdetector For $1.2B

Ziff Davis has agreed to sell its Connectivity division, which houses Ookla’s Speedtest app and Downdetector outage tracker, to Accenture for $1.2 billion in cash.The sale, which also includes Ekahau and RootMetrics, will allow Ziff Davis to focus on enthusiast websites like IGN and Mashable, as well as Everyday Health and iBuyNewCar.Shares of Ziff Davis rose more than 60% in early trading, wh...

Athropic Is Quietly Taking The Lead In Enterprise AI Spending

New data from the Ramp Economics Lab suggests that the competitive balance in the enterprise AI market is shifting rapidly. While the public conversation around artificial intelligence has largely focused on consumer tools and model releases, corporate spending patterns are revealing a different story. Across both API usage and enterprise chat subscriptions, businesses are increasingly directin...

Corona Cero "Sun Tags" Campaign

Corona Cero maps sunlight to help urban workers find better spots for lunch breaks. In increasingly shaded cities, Corona Cero is staking out slivers of sunshine.The no-alcohol beer brand has launched Sun Tags: branded tables and seating attachments that clip onto existing urban infrastructure like railings and lamp posts, transforming underused public spaces into lunch break refuges. Kicking o...

Nike's Portable Stadium Kit Allows Football To Be Played Anywhere

Sport brand Nike and creative agency Amsterdam Berlin have developed the ACG All Conditions Cup System, a movable modular stadium designed to enable football matches to take place in rugged environments ranging from mountains to deserts.The portable system consists of 1,677 individual components, including foldable goals, floodlights and spectator seating. The lightweight structure allows the e...

 

  Emerging Trends & Future Opportunities


 
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■ 언론 보도 기사 

(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표

(중앙일보) 트렌드버드, '2026년의  Annual Trend Report와 10대  이머징 트렌드' 발표

(전자신문) 트렌드버드(Trendbird), 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표


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