TREND REPORTS
Daily Report : BCG - AI는 마케팅을 어떻게 혁신하는가 ? : 캠페인에서 비즈니스 가치로
[Daily Report]
2025/11/20 09:11
1. BCG - AI는 마케팅을 어떻게 혁신하는가 ? 캠페인에서 비즈니스 가치로AI의 역할 변화: CMO들이 AI를 단순한 생산성 향상 도구로 국한하는 것은 기회 손실이며, AI는 데이터 흐름 및 의사결정 가속화를 통해 전체 마케팅 운영 모델을 근본적으로 재창조하는 기회 제공.C-Suite 리더십 불일치: CMO는 AI의 최대 효과로 '마케팅 효율'과 '개인화'를 기대하는 반면, CEO/CFO는 '전사적 가치'와 '성장'을 강조하며, 목표의 불일...
(PDF) BCG - From Campaigns to Business Value : How AI Will Transform Marketing
[Business]
2025/11/20 09:10
Artificial intelligence can automate and streamline many basic marketing functions, but the real opportunity lies in AI's ability to help CMOs reinvent their entire operating model.Although AI can automate basic marketing processes, CMOs who focus exclusively on productivity gains are missing the bigger picture.Marketing leaders who fully embrace AI can transform their entire operating model in...
The Five Things Luxury Shoppers Want Right Now
[Consumer]
2025/11/20 09:09
As the creative leads of many of the world’s great fashion houses begin to forge new identities on their runways, it’s a great time to question what consumers really want. Is quiet luxury over? Are loud labels back? Is bespoke the last real exclusivity? Is maximalism the mode of the day?The one thing I keep hearing from designers and industry chief executives is that a sense of “private luxu...
Nvidia’s Upbeat Forecast Soothes Fears of AI Spending Bubble
[Investing]
2025/11/20 09:08
Nvidia Corp. delivered a surprisingly strong revenue forecast and pushed back on the idea that the AI industry is in a bubble, easing concerns that had spread across the tech sector.The company expects sales of about $65 billion in the January quarter — roughly $3 billion more than analysts predicted. Nvidia also said a half-trillion-dollar revenue surge expected over the coming quarters may b...
Callaway Sells Topgolf for $1.1 Billion
[Investing]
2025/11/20 09:07
Callaway has agreed to unload its majority stake in Topgolf for over $1 billion.Callaway recognized Topgolf’s potential early, investing in the company in 2006 when it was transforming driving ranges into high-energy destinations that blended competitive gameplay with a sports-bar atmosphere. The equipment maker eventually controlled about 14 percent of the business before the two entities ann...
Function Health Raises $298M Series B at $2.5B Valuation
[Investing]
2025/11/20 09:06
Function Health just closed a massive $298 million Series B round at a $2.5 billion valuation, signaling that investors are betting big on AI-powered healthcare platforms. The company, which offers comprehensive lab testing and medical imaging services, is using the funding to launch its Medical Intelligence Lab — a generative AI model trained by doctors to provide personalized health insights...
Who’s Taking Their Vitamins ?
[Consumer]
2025/11/20 09:05
Around eight in ten people (79 percent) in the United States take food supplements, according to a survey by Statista Consumer Insights conducted between October 2024 and September 2025. Of these, vitamins were the most popular, with 66 percent of respondents saying that they had taken them in the last twelve months. Proteins and minerals were the next most popular forms of food supplements, wi...
Survey : 38% View TV With The Speaker Sound Off
[Consumer]
2025/11/20 09:04
TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released findings from its 2025 Video Media Devices and Usage Study, a 5,000+ respondent survey conducted by GfK/NIQ.The study attempts to better understand media device usage as it relates to video content, with the hope that its findings will help inform and improve the measurement of TV...
(Video) This Electric Motorcycle Folds Down to the Size of a Carry-On Suitcase
[Product]
2025/11/20 09:03
Electric motorcycles come in all shapes and sizes, but few take the idea of “small format” as literally as the new Icoma Tatamel Bike. Designed by Takamitsu Ikoma — a former toy designer with a clear love for Transformer-like mechanisms — this compact EV doesn’t just shrink. It folds itself into a tidy rolling-suitcase shape that can follow you into elevators, offices, and apartments where...
