1. Mckinsey 보고서 : 차세대 AI 경험 구축을 위한 4대 UX 설계 원칙전통적 명령-실행 모델을 넘어선 협업 및 반복 중심의 새로운 상호작용 구조 정립: 사용자와 시스템 간의 단순한 일회성 문답을 넘어, 의도를 해석하고 변수를 조정하며 결과물을 함께 다듬어가는 '공동 창작' 기반의 업무 프로세스 혁신.의도 모호성과 문맥 결여 등 기술 도입 초기 단계의 고질적 병목 구간 분석 및 해결 방안 제시: 인간 언어의 불확실성과...

Many organizations are investing heavily in generative AI and agentic AI, yet only a relatively small number are seeing meaningful or measurable business value from those investments. McKinsey argues that this gap is not primarily caused by weaknesses in the underlying technology. Instead, the bigger issue is how people actually experience AI in their daily work. While AI systems are now capabl...

Doctronic, which just raised $40 million, links patients to human doctors in virtual visits and has a pilot program that refills prescriptions. Other startups are also bringing AI closer to clinical medicine.Artificial intelligence is already streamlining the paperwork side of healthcare. Now it’s seeping into patient care, too.Startup Doctronic, which has just raised $40 million in new ventur...

Music Becomes a $30 Billion Global Industry Again—But the Next Battle Is Over AI, Rights, and Trust.The global recorded music business entered 2026 with renewed momentum. According to IFPI’s Global Music Report 2026, industry revenues reached an all-time high of US$31.7 billion in 2025, rising 6.4% year over year and marking the 11th consecutive year of growth. That performance signals more t...

Ben Stiller’s new soda line is part of a bigger trend.Americans are drinking alcohol at the lowest level in almost a century, with everyday people and Hollywood A-listers alike going “sober curious” or full-out dry. In this new reality, what’s a would-be celebrity beverage titan to do? Ditch the booze, of course, and pivot into nonalcoholics.Sales of alcohol-free beer, wine and spirits jump...

The system “races to sleep” to save power after visual processing.Always-on vision systems might be used in autonomous vehicles, robotics, or to help consumer electronics save power by turning screens off when no one’s around. But to be used in such a way, these systems need to minimize their own power consumption.An always-on computer vision system developed by Nvidia researchers can detect...

A new analysis of U.S. labor trends reveals a significant shift underway: many of today’s most common jobs are projected to decline sharply over the next decade, driven by automation, artificial intelligence, and changing business models.According to the data, roles centered on routine, repetitive, and administrative tasks are the most vulnerable—both in absolute job losses and percentage dec...

KFC has launched a one-of-a-kind “Pickle Puffer” jacket filled with real pickle juice and sliced gherkins to promote its new Pickle Mania menu.Created by agency Here Be Dragons and brought to life by experiential studio Robin Collective, the transparent jacket features visible brine, a pickle-shaped zip and a built-in straw that lets wearers sip on the contents.The idea originated from an AI...

Located in the historic center of San José del Cabo, Mexico, Laiva Plaza Hotel, designed by RA! and developed by LAIVA, is conceived as an extension of the city. The boutique hotel connects public life with private retreat, integrating into the pedestrian fabric while introducing shared spaces.The project is organized through a system of interwoven walls that create patios and terraces across...