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TRENDBIRD (What's the Next Big Thing ?)는 분야별 전문가들이 큐레이션한 글로벌 시장의 핵심 트렌드를 실시간으로 제공하여 미래 사업기회를 적시에 포착하도록 조력하는 "Global Trend Sensing & Market Intelligence"서비스로 800여 개의 글로벌 기업들이 19년간 채택하고 재계약률이 85%를 상회하는 높은 신뢰도의 전략 파트너입니다.

1.고객 가치 : 향후 2-3년간 시장을 주도할 것으로 전망되는 혁신 기술과 신사업 아이템에 대한 전망을 전문가 큐레이션으로 제공하여,, 급변하는 시장 환경에서 경쟁 우위를 확보할 수 있습니다.
2.경쟁 우위 : 구체적 사례 중심의 트렌드 분석, 실시간 글로벌 시장 동향, 글로벌 전문가 정보 네트워크, 기업 맞춤형 서비스 제공을 통해 혁신적인 비즈니스 발굴을 지원합니다.
3.주요 고객 : 국내에서는 삼성, SK, 현대, LG, 한화 그룹 등 800여개 글로벌 선도 기업의 CEO/경영진 및 미래전략/신사업, R&D/선행 기술연구소, AI 전략/기술, 마케팅/디자인, UX/CX센터, CVC 등 신사업 및 신기술 발굴에 활용 중입니다.

 

Daily Report : Mckinsey 보고서 - Sovereign AI, 전략적 회복탄력성과 임팩트를 위한 생태계 구축

1. Mckinsey 보고서 - Sovereign AI, 전략적 회복탄력성과 임팩트를 위한 생태계 구축경제적 및 전략적 필연성 확산: AI 역량 소유권이 국가 경쟁력의 핵심으로 부상하며, 2030년까지 전 세계 AI 지출의 30~40%가 주권 요건의 영향을 받을 것으로 전망.4대 핵심 구성 요소 정의: 데이터와 연산 자원의 물리적 위치(영토적), 관리 주체(운영적), 기술 스택 소유권(기술적), 관할권(법적)의 상호작용을 통한 전략적 독립성 확보...

(PDF) Mckinsey - Sovereign AI : Building Ecosystems for Strategic Resilience and Impact

Sovereign AI is moving from a policy debate to an economic and strategic imperative. Across governments, enterprises, and investors, leaders increasingly view the ownership of AI capabilities as central to economic competitiveness, strategic resilience, and societal trust.Yet despite this urgency, many sovereign AI initiatives are stalling and failing to deliver their expected results. In this...

Mobile Chiefs Reckon With AI Boom and Geopolitics at MWC 2026

Telecom companies are trying to show that new partnerships and artificial intelligence-driven innovation can overcome supply chains strained by surging demand and geopolitics.The AI-driven shortage of memory chips is set to shrink smartphone sales, with insatiable demand for memory from AI data center operators stymying device makers and elevating component prices.Telecommunications companies a...

1 in 8 Americans Now Use GLP-1 Drugs for Weight Loss

GLP-1 medicines are a fast-rising class of drugs that mimic a gut hormone (glucagon-like peptide-1 or GLP-1), which helps regulate blood sugar and signals fullness. Originally developed for type 2 diabetes, newer formulations and broader use have made these treatments, such as semaglutide (sold as Wegovy by Novo Nordisk), a major force in the weight-loss market, reshaping both demand and public...

The AI Evangelist Shaking Up A 220-Year-Old Toothpaste Maker

Colgate-Palmolive reported 51% of its salaried and clerical workers used advanced AI tools weekly by late last year, up from one-third in late 2022.On a conference call last April, an ad agency partner began presenting unpolished AI-generated images to make a point: Artificial intelligence wasn’t ready to take center stage in advertising.Pappas, the global head of AI for Colgate-Palmolive, a 2...

A Laptop With a Solar Panel Lid Just Showed Up at MWC 2026

Solar charging integrated into laptop lids has long been an experimental idea. The concept first gained attention in 2011 when Samsung introduced the NC215S netbook, which required about two hours of direct midday sunlight to generate roughly one hour of runtime. The trade-off proved impractical and the concept largely disappeared from the market, occasionally resurfacing in prototype form. Mor...

The Beauty Brands ChatGPT Tells People to Buy

Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini.As more consumers turn to large language models for product advice, beauty brands are racing to understand how recommendations appear in AI-generated answers. Instead of relying solely on traditional search engine optimisation, companies...

TCL Tbot Smartwatch Desktop Companion For Kids

Kids’ smartwatches have gotten good at keeping children connected to parents while they’re out, but they go dark the moment they come off the wrist. That’s the gap TCL is trying to close with the Tbot, a magnetic desktop dock that pairs with TCL’s kids’ watches, like the MoveTime MT48, to keep the experience going at home during charging. Rather than letting the device sit idle on a nights...

French Stickers Turn Aging Devices Into Badges Of Honor

The average smartphone lasts about two years before it's replaced. Vignette Tech wants to flip the script on how people feel about holding onto their devices.The concept is simple: colorful stickers that users stick on the back of their phones, tablets or laptops — one for each year of use. Instead of looking outdated, a phone sporting stickers reading '22, '23, '24 and '25 signals longevity....

 

  Emerging Trends & Future Opportunities


 
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■ 언론 보도 기사 

(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표

(중앙일보) 트렌드버드, '2026년의  Annual Trend Report와 10대  이머징 트렌드' 발표

(전자신문) 트렌드버드(Trendbird), 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표


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( Trendbird Premium Membership 서비스에 관심있으신 기업/기관 담당자분들께서는 service@trendbird.biz로 본인이 소속된 조직명과 부서명, 직책 및 연락처를 기입하신 후 이메일을 보내주시면, Trendbird Premium Membership 서비스 소개 자료를 발송해 드리도록 하겠습니다.)