1. (PDF) McKinsey 보고서 - AI 혁명의 넥스트 페이스 : B2B 프라이싱 전략 가격 결정 체계의 에이전틱 전환: B2B 가격 책정이 인간 주도의 분석 단계를 넘어 AI 에이전트가 실시간 신호를 모니터링하고 독립적으로 의사결정을 최적화하는 오케스트레이션 시스템으로 진화 중인 상태.실질적인 영업 이익 개선 효과: 1%의 가격 인상이 영업 이익 8.7% 증가로 이어지는 강력한 경제적 레버리지를 확인하였으며, 실제 $15\text{B}$...

Agentic AI promises a fundamental shift in how B2B pricing is set, managed, and optimized to drive a step change in both efficiency and effectiveness.B2B pricing may be entering one of the most consequential AI transitions in the enterprise. In B2B Pricing: Navigating the Next Phase of the AI Revolution, McKinsey argues that pricing is shifting from a human-led discipline supported by analytics...

Group expands wellbeing division on back of supplements boom after agreeing to sell food arm.Unilever has agreed to acquire US vitamin gummies brand Grüns as the FTSE 100 group accelerates its push into wellness and beauty after announcing the sale of its food business last week. Grüns is the latest brand to join Unilever’s fast-growing wellbeing division, which has been fuelled by booming d...

The digital arena for U.S. luxury fashion reveals a distinctly tiered hierarchy, one where Louis Vuitton and Dior sit comfortably at the summit. Louis Vuitton and Dior have established a measurable separation from the rest of the market. With 5.66 million and 4.67 million monthly visits respectively, these two brands collectively outpace their nearest competitors by a margin that reflects more...

Spotify has launched a striking print and OOH campaign that dramatises the jolt of an ad break interrupting a moment of deep musical connection.A beautifully executed campaign promoting the Premium service that turns a simple product truth into something instantly memorable.Created by Machine_ the work uses extreme close-ups of human skin, tears and goosebumps to show the physical effect music...

Since the early 1900s, dogs have helped people who are blind or have low vision to navigate their world. Now, in a very 21st century twist, seeing-eye dogs have gone robotic and added a skill that not even the most well-trained canine could pull off: conversation.Seeing-eye dogs are undoubtedly one of the clearest examples of human-canine bonding. Not only do they help keep their owners safe, b...

Layoffs in tech are increasingly concentrated among a handful of giant companies. Amazon, Intel, and Microsoft alone dominate this ranking, far outpacing the rest of the industry.While the pace of layoffs has slowed from earlier peaks, companies are still trimming headcount as they balance profitability, slower growth, and increased investment in AI.This visualization ranks the 15 tech companie...

Deliveries in Porsche’s largest sales region of North America fell 11% and 21% in China. Porsche car deliveries fell 15% in the first quarter due to the end of 718 production and U.S. EV tax incentive changes.Demand in China was also dented by the planned changeover of its Panamera model in the country. Andreas Gebert/Bloomberg NewsPorsche car deliveries fell 15% in the first quarter as the en...

OMA / AMO collaborates with Maison Margiela on MaisonMargiela/Folders, a multi-city exhibition unfolding across Shanghai, Beijing, Chengdu, and Shenzhen until April 13, 2026. Conceived as a distributed format, the project translates the enduring codes of the house, known for its avant-garde designs, into spatial experiences dispersed across the urban fabric, marking the first collaboration betw...