TREND REPORTS
Daily Report : (PDF) Mckinsey - What Buyers Are Saying About The Luxury-Car Experience
[Daily Report]
2025/04/03 09:11
1. Mckinsey 보고서 - 럭셔리카 고객 경험에 대한 인사이트구매 이유와 기대치의 괴리: 럭셔리카 고객들은 주행의 즐거움을 중시하지만, 차량이 시간이 지나도 가치가 유지되거나 상승하길 기대함. 하지만 기술 발전 속도가 빨라 잔존 가치 유지가 어렵다는 점에서 브랜드들은 장기적 전략이 필요.고객 유형 세분화: Mckinsey는 고객을 수집가, 혁신 추구자, 퍼포먼스 애호가, 지위 중시형 등 4가지 유형으로 구분함. 각 유형은...
(PDF) Mckinsey - What Buyers Are Saying About The Luxury-Car Experience
[Consumer]
2025/04/03 09:10
How does the reality of owning a luxury car match the dream? A new McKinsey survey sheds light on buyers’ priorities, current experiences, and future expectations.Luxury cars, defined as those valued at over $150,000, account for a small portion of vehicles sold but loom large in drivers’ imaginations. The most famous brands have instantly recognizable, iconic designs that set future trends;...
(Paper) The World’s Smallest Wireless Flying Robot, Inspired by Bumblebees
[Tech]
2025/04/03 09:09
The robot’s two magnets act as a propeller, using external magnetic fields for lift and precise flight control by adjusting field strength.Ateam at UC Berkeley has developed the world’s smallest wireless flying robot, inspired by bumblebees.Weighing just 21 milligrams and measuring under a centimeter in diameter, the miniature drone can hover, change directions, and accurately hit small targe...
Superfood Nation : China’s Wellness Shift
[Business]
2025/04/03 09:08
Country’s next wellness wave fuses ancient Traditional Chinese Medicine wisdom with modern superfood convenience — creating new opportunities for beauty, beverage, and supplement brands.The Western concept of “superfoods” has taken China by storm, aligning with the country’s deep-rooted belief in food as holistic medicine.On Xiaohongshu (also known as RedNote), the hashtag “superfood” (#...
Survey Shows Just How Insanely Strong Amazon’s Brand is with Americans
[Consumer]
2025/04/03 09:07
A whopping 80% would consider purchasing from Amazon.When it comes to a brand’s place in the American psyche, it doesn’t get better than Amazon.A whopping 96% of American adults have heard of the brand, ranking it alongside McDonald’s, Pepsi, and Google. More importantly, 80% would consider buying from Amazon when they’re in the market for something it sells, according to a new report from...
Actively AI Raises $22.5M to Offer Sales ‘Superintelligence,’ Says AI SDRs Failed
[Investing]
2025/04/03 09:06
AI sales rep startups are a very crowded market these days. If you’re driving into San Francisco from the airport, you’ll probably spot billboards promising that you can “Stop Hiring Humans” (Artisan) or urging you to “Hire Piper, the AI SDR” (Qualified). While some of these startups are certainly growing fast, the field has its challenges and some VCs are wary. Anshul Gupta, co-founder o...
Big Thing : Search Slows
[Consumer]
2025/04/03 09:05
A sizable slowdown in traffic referrals from traditional search engines is unlikely to be offset by new AI search platforms in the foreseeable future, if ever, according to new data.Why it matters: Experts believe we are at the beginning of a terminal decline in overall search traffic referrals to web publishers.Simply put, traditional web search is becoming a legacy business.By the numbers: Tr...
How AI Is Already Changing Marketing
[Business]
2025/04/03 09:04
With an array of new AI tools on hand, fashion marketers need to balance automating rote tasks and maintaining their creative vision to ensure brand integrity.[Coach uses Adobe Firefly's custom generative AI model to create digital twins of products]While AI-generated content has stirred controversy online, some fashion brands are evolving their processes to integrate it into their creative ope...
Nature-Inspired Bird Food Packaging Concept Serves Up Creativity and Efficiency
[Design]
2025/04/03 09:03
Ever noticed how most packaging designs prioritize function over form? Traditional boxes focus on maximizing space for storage and shipping, resulting in efficient but forgettable containers that fail to capture our imagination.On the flip side, overly elaborate packaging often sacrifices practicality for visual appeal, creating wasteful designs that confuse consumers with unnecessary complexit...
