Fueled by the Audience Network, Facebook Advertisers Saw Higher Q3 Spends & Returns
[Business]
2016/10/24 10:38
A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return on Ad Spend (ROAS). In Q3 2016, the average increase in ad spend was +249 percent YoY, while the average ROAS was also up 26 percent from 2015.One of the main drivers of this increase was Facebook’s expanded Audience Network. In Q2 2016, that allowed brands t...
How Canadians' Dietary Choices Are Influencing Food Purchases
[Consumer]
2016/10/24 10:36
Consumers today are taking an active role in managing their health, which includes following proper nutrition guidelines to prevent and control health issues. These healthy attitudes are having an impact on food trends, providing Canadians with a multitude of options to help them achieve their goals, including minimizing future health problems (82%) and losing weight (69%). Canadians’ shifting...
(PDF) Mckinsey - How Customer Demands Are Reshaping Last-Mile Delivery
[Business]
2016/10/23 11:10
The last mile is seeing disruption from new business models that address customer demand for ever-faster delivery, as well as new technologies such as drones and autonomous ground vehicles.Last-mile delivery, especially of parcels, has recently received lots of attention in the media and from investors. The cost of global parcel delivery, excluding pickup, line-haul, and sorting, amounts to abo...
(Infographic) The Top 22 Celebrity Startup Investors And Their Investments
[Investing]
2016/10/23 11:09
A list of the top 22 most active celebrity startup investors since 2007, including Shark Tank vets, quarterbacks, and rappers.Celebrities are making investments in private tech companies as early-stage angel backers, and also participating in later-stage growth rounds. Some stars have even formed their own venture capital funds which have LPs or limited partners (i.e., pension funds, university...
L’Oréal Wants To Help Visually Impaired Women Apply Makeup
[Business]
2016/10/23 11:08
The cosmetics brand has developed a series of audio tutorials for Brazilian consumers with reduced sight.Every woman deserves to feel beautiful, which is why L’Oréal Brazil came up with a new project for its Maybelline New York Brand that will help visually impaired women learn about self-makeup. The project is called Audio Makeup, a platform where lessons are taught via audio narrated classe...
Plummeting Newspaper Ad Revenue Sparks New Wave of Changes
[Business]
2016/10/23 11:07
With global newspaper print advertising on pace for worst decline since recession, publishers cut costs and restructure. Global spending on newspaper print ads is expected to decline 8.7% to $52.6 billion in 2016. Newspapers are suffering an accelerating drop in print advertising, a market that already was under stress, forcing some publishers to consider significant cost cuts and dramatic chan...
(PDF) Microsoft's New Breakthrough : AI That's as Good as Humans at Listening... On The Phone
[Tech]
2016/10/23 11:06
Microsoft's new speech-recognition record means professional transcribers could be among the first to lose their jobs to artificial intelligence.Microsoft's speech-recognition AI could eventually be used to enhance Cortana's accessibility features, say, for deaf people.Microsoft researchers have developed a system that recognizes speech as accurately as a professional human transcriptionist.Res...
(Video) The Muse is a Brain-Sensing Headband That Helps You Meditate
[Product]
2016/10/23 11:05
The answer to stress and over-connectedness is always to add more technology to the equation.Who knew that meditation—an activity that’s supposed to help us destress from our hectic, always connected lives—can be enhanced by factoring in even more technology? The Muse is a sensor-equipped headband that reads your brain activity and helps to guide you into a deeper meditative state when paire...
China Overtakes The U.S. in iOS App Store Revenue
[Business]
2016/10/23 11:04
Pokémon Go was the fastest mobile game to hit $600 million in revenues, according to market researcher App Annie.Even if its growth is slowing down, the game where you collect cute Pokémon creatures is the most successful mobile game in history. In its third-quarter market index, App Annie found that Niantic Labs generated more than $600 million in revenue from July through the end of Septemb...
This Shopping Bag Turns Human Hands Into LEGO Claws
[Design]
2016/10/23 11:03
New york based advertising and designers junho lee and hyun chul choi have envisioned a promotional shopping bag for LEGO playbox. the carrier creates the illusion that the handler’s hands are inhuman, and are instead swapped with the instantly recognizable plastic ‘claw’ found on LEGO figurines. junho lee and hyun chul choi have designed an all-red, square-shaped bag that features a graphic...
(PDF) BCG -The Mega Trends in Transportation and Logistics
[Business]
2016/10/20 11:06
In the coming years, the transportation and logistics (T&L) industry will most likely be significantly altered by several megatrends that are reshaping the business environment. As these megatrends change the industry, leading players will capture the new opportunities by reacting faster and more decisively than their competitors. The most successful companies will start preparing for these...
The Origami-Like, All-In-One Measuring Spoon, Into The Fold - Polygons
[Design]
2016/10/20 11:06
The company recently launched a Kickstarter for the spoon, and as of October 19th had already passed its $10,000 goal — by more than $300,000.For all the ways a batch of measuring spoons helps an ordinary cook in the kitchen, one attribute it certainly isn’t getting high marks in is its ability to be a jack-of-all-trades. That is, until an innovative new measuring device called Polygons took...
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