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McDonald’s France Created Lovely, Impressionistic Ads About Days That Call for Delivery

McDonald’s France and agency TBWA\Paris highlight that sentiment perfectly and with commendable minimalism in their new print campaign, “Rain,” which uses photography to create impressionistic images of city life seen through apartment windows on a rainy day.Most days, ordering McDonald’s by delivery sounds a bit lazy, given that it’s only going to take you a few minutes to find your neare...

IKEA’s Next Big Play for Smart Homes is Here

A partnership between Ikea and Sonos, launching in August, is a glimpse at the Swedish giant’s plans to design and sell more technology.In 2017, Ikea announced a partnership with Sonos to sell a custom line of smart speakers. While we don’t exactly know what, now we know when: The Ikea Symfonisk line will launch this August.In an intensely orchestral video spotted by Variety, Ikea and Sonos m...

The World’s Most Valuable Bank Brands 2019

When most people think about brands, they often picture iconic consumer marks like Coca-Cola or Apple.But in the realm of financial services, the importance of having a strong consumer brand is also rapidly growing. After all, with hundreds of new fintech entrants positioning themselves to be the “banks” of the future, it seems that brand awareness may be one of the major competitive advantag...

Stanford - Cancer ‘Vaccine’ Eliminates Tumors in Mice

Activating T cells in tumors eliminated even distant metastases in mice, Stanford researchers found. Lymphoma patients are being recruited to test the technique in a clinical trial.Ronald Levy and Idit Sagiv-Barfi led the work on a possible cancer treatment that involves injecting two immune-stimulating agents directly into solid tumors.Injecting minute amounts of two immune-stimulating agents...

This Futuristic Eye-Mask Reverses the Effects of Excess Screen-Time - Umay Care

Screens are unavoidable. No matter where you go, you’re almost always going to be confronted by a wall of pixels, and even when you’re not, there’s always a screen in your pocket, always ready to display hours of content for you. It’s no secret that screens are also bad for you over long periods of time (I get the irony of writing this on a screen for you to read from), causing sleep depriv...

(PDF) SoftBank & Vision Fund - Earnings Results

5 things to watch at SoftBank's earnings announcement. Questions on IPO fiasco and a second Vision Fund await Masayoshi Son.Masayoshi Son can expect a grilling when he announces SoftBank Group's third-quarter earnings on Wednesday. The Japanese tech conglomerate has had a wild ride over the past several months, and its chairman and CEO will likely be called on to address issues ranging from a d...

(Patent) Future HomePod Could Feature 3D Hand Gestures and Face ID

A recently published Apple patent application suggests that a future HomePod could feature support for 3D hand gestures, Face ID, and much more. While the patent application does not refer to the HomePod by name, it describes a voice-controlled assistant device such as a "countertop speaker" with various sensors and cameras that "gather hand gestures and other three-dimensional gesture input."...

Geisha Effect : Asian Skin Care Shakes Up the U.S. Beauty Market

Upstarts and legacy cosmetics companies are looking at the skin-care category to boost sales.The rise of Asian skin-care products and rituals has fueled a resurgence in what had been an overlooked area of the beauty industry. Now the companies at the forefront of the skin-care turnaround are trying to maintain their following.Vicky Tsai, a 40-year-old former financier, started Tatcha LLC nearly...

(PDF) Deloitte - Picturing How Advanced Technologies are Reshaping Mobility

Using augmented reality to explore how emerging technologies are ushering in the future of mobility.When it comes to transportation and mobility, technological advances and shifting consumer expectations are paving the way for a future of mobility that could look very different from today.ADVANCEMENTS in technology are affecting nearly every aspect of our lives. From health care to education to...

 

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