TREND REPORTS
B(r)and Together - Brands Launch Digital Communities Connecting Fans
[Business]
2019/01/16 10:37
Young consumers are looking for a greater sense of community both online and off as found in our recently released Home & Away Report and they're turning to brands to provide this. Lately, companies across various categories are meeting this desire by creating apps and online groups specifically for fans to connect around shared interests, including their passion for a specific brand.Starbu...
(Video) World's First Battery-Free Bluetooth Chip Pulls Power from the Air - Wiliot
[Tech]
2019/01/16 10:37
Amazon and Samsung are both investors, and a full release planned for 2020.Signs point to us eventually living in a world in which nearly everything around us is “smart.” Our clothes will send messages to our smartphones letting us know when they need washed, and our milk will order its own replacement as its expiration date nears.But before the Internet of Things can fully take hold, we need...
Evolution of the Wall Clock - The COZY
[Design]
2019/01/16 10:36
Designer Daeun Joung’s latest concept looks like nothing more than a three-dimensional piece of wall art… but it’s that and more. The sculptural design actually triples as a short throw projector and wireless speaker.Disguised as art on your wall, it frees up the surface real estate that most wireless speakers occupy. Working in tandem with the COZY app on your phone, the design can stream y...
(Infographic) Influencers Are Getting Brands More Sales Than Celebrities Are
[Consumer]
2019/01/16 10:36
22% of survey respondents purchased something because an influencer recommended it, compared with 12% because of a celebrity.Influencers have been a hot topic among marketers for years now, but using them has translated to more than just social engagement for brands, according to new data from consumer intelligence research platform CivicScience. In fact, 22 percent of respondents said they had...
(PDF) Capgemini - Retail Superstars : How Unleashing AI Offers a Multi-Billion Dollar Opportunity
[Business]
2019/01/15 12:07
A new study from the Capgemini Research Institute has dispelled some of the mystique around AI’s value to retail businesses and revealed a path to tangible growth opportunities. Capgemini calculates a $300 billion+ opportunity for those retail companies that are able to scale and expand the scope of their existing deployments. However, it is not straightforward – the report also found that ju...
Nissan Helps You See The Invisible with New Concept at CES
[Tech]
2019/01/15 12:07
The object of I2V is to help the driver stay aware of those things that are either out of sight or just on the edge of vision.Nissan has unveiled a concept that can "see the invisible" at CES 2019. The technology uses virtual reality, in-vehicle sensors, and connected car technologies to create a virtual world around the visible world for the driver. Invisible-to-Visible (I2V) shows how VR can...
(PDF) BCG - The Next Evolution in Fashion Marketing
[Business]
2019/01/15 12:07
E-commerce fashion sales are growing three times faster than sales at brick-and-mortar stores. More than 25% of fashion sales in Western Europe are expected to take place online by 2020—many on platforms, or websites where various fashion brands sell their wares—up from 20% today. In light of that growth, the marketing of fashion brands has migrated online as well.But while many fashion brand...
Bosch Announces Virtual Touchscreen on Every Surface for Smart Homes and IoT - BML100PI
[Tech]
2019/01/15 12:02
Bosch has unveiled the BML100PI module that can project a virtual touchscreen onto any surface.It looks like nothing in your house is safe from becoming "smart." Case in point: At CES this week Bosch has unveiled a device that could be fitted to furniture to plug regular old shelves into the Internet of Things. The BML100PI module (which could use a zippier name) projects a touchscreen onto she...
ThreeKit Raises $10M to Turn Static Images Into ‘3D Experiences’
[Investing]
2019/01/15 11:57
A picture’s worth a thousand words, but what about a three-dimensional rendering? Ask ThreeKit — it’s in the business of creating 3D renderings for clients such as Crate and Barrel, Steelcase, and CIROC. The Chicago startup’s product configuration and visualization platform enable brands to create interactive three-dimensional “experiences,” such as product tours and comparison tools. And...
