1. (PDF) McKinsey 보고서 - 무한 궤도(Orbit) 시대의 고객 여정과 여행 브랜드의 대응 전략직선형 펀널에서 '무한 궤도(Orbit)'로의 여행 여정 전환: 기존 영감-검색-예약의 직선형 경로가 해체되고, AI, 소셜 미디어, 리뷰 플랫폼을 통해 소비자가 예약 전후로 다양한 선택지 사이를 지속 순환.지속적인 맥락 유지와 맥락적 관련성의 중요성: 단순 예약 시점의 펀널 통제보다 유저가 여러 플랫폼을 이탈하고 재방문하는 과정에서 지속적인 신뢰와 맥락적 관련성을 유지하는 것이 핵심 승부처로 부상.여행 브랜딩 및 유통 전략의 재정립: 단발성 마케팅 캠페인을 넘어 전체 유저 순환 궤...

Travel Planning Is No Longer a Funnel—It Has Become an Infinite Orbit.The traditional travel customer journey is breaking apart. Travelers no longer move predictably from inspiration to research, booking and departure. Instead, social media, AI, reviews, search engines, OTAs and supplier websites keep travelers circulating among multiple trip ideas—often before and even after a booking is made.A new Skift Research and McKinsey study of more than 1,000 US travelers describes this emerging journey as an “orbit.” The implication for travel...

Multipurpose body parts could lead to more-flexible robot designs.A hand attached to the end of an arm is a given for most humans, but what if robots didn’t have to play by the same rules as we do? Researchers from ETH Zurich have turned an off-the-shelf robotic hand into a completely self-contained robot that walks on its fingertips while using those same fingers to manipulate its environment.Besides making the perfect Halloween accessory for anyone planning to dress up as a member of the Addams Family—who were famously accompanied by a d...

A Framework for Determining When AI Can Make Decisions.What You Need to KnowModern enterprises face the challenge of determining which tasks artificial intelligence can safely perform without human oversight.The AI Decision Matrix helps business leaders assess ambiguity and risk when assigning decision-making responsibilities to humans and AI.Routine decisions with low ambiguity and low risk are strong candidates for automation, while strategic decisions involving high ambiguity and high risk require human leadership. Human oversight remains...

People are experimenting with the substances in a quest for sharper thinking, despite legal gray areas and little published research.Unregulated peptides are emerging as a new frontier in cognitive enhancement, as consumers seek sharper focus, improved memory and greater mental performance. Once confined to biohacking communities, these compounds are attracting professionals, longevity enthusiasts and individuals seeking alternatives to conventional medications.At the center of this trend is Semax, a peptide developed in Russia that has gain...

To offset high environmental costs, Microsoft is designing ecosystems around its data centers that includes hiking trails and restored waterways.Growing opposition to data centers is largely driven by concerns about their environmental impact. These massive facilities consume substantial amounts of land, energy and water, while noise pollution has also triggered community complaints and lawsuits.With data-center electricity demand expected to more than double between 2025 and 2027, Microsoft is exploring ways to reduce the environmental impa...

While conglomerates like L’Oréal and Estée Lauder dominate chatbot recommendations, independent labels like Divi and Omnilux are boosting AI traffic by targeting niche queries and overhauling backend data.Large beauty conglomerates dominate artificial intelligence recommendations, where massive budgets and years of media coverage give them an edge.Independent brands can overcome this bias by targeting very specific niches and clarifying their unique value in less saturated product categories.Successfully optimising for chatbots requires t...

There are plenty of watches that get called “panda” because of their black-and-white dials. Seiko decided to take that nickname a little more literally, creating the Power Design Project Panda Chronograph. The timepiece is a playful mechanical-looking chronograph that actually puts a panda’s face on the dial, which is quite fun, to be honest.The idea first appeared as a concept at Seiko’s Incredibly Specialized Watch Exhibition in 2024. Designer Kiyotaka Sakai wondered what a chronograph would look like if the word “panda” wasn’t just...

Volt Face Treats The Switch As A Starting Point Rather Than A Finishing Detail.Sockets And Switches Become Volt Face Building BlocksVolt Face by Studio 5.5 reinterprets Schneider Electric’s Odace range of sockets and switches as a collection of lighting and furniture. Developed by Vincent Baranger and Anthony Lebossé, the project follows the studio’s approach of repurposing familiar everyday objects while retaining their original functions.The collection includes a wall light, table, bedside table, pendant light, and other lamps that plac...