What Influences Gen Xers' Purchase Decisions?
[Consumer]
2018/10/23 10:58
TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xers (born 1965-1981), according to MarketingCharts’ US Purchase Influencers Report 2018. In so doing, Gen Xers display more similarities with Boomers than with Millennials, who are more swayed by recommendations, per the report.Overall, roughly 1 in 4 Gen Xers (24%) surveyed said that TV ads had inf...
AireSone Junior Wearable Respiratory Monitor for Children
[Product]
2018/10/23 10:58
AireSone Junior is a wearable respiratory monitor for children that has been developed by AEvice Health, a spinout of Nanyang Technological University in Singapore. The device is attached to a child’s chest at night and listens to their breathing. An algorithm can process the audio signal, measuring the respiratory rate, heart rate, and sleep cycle, and the device notifies parents when warning...
Classic Massive Attack Album Encoded in DNA and Put Into Spray Paint
[Product]
2018/10/23 10:57
Spray cans containing around one million copies of the Massive Attack album, Mezzanine, stored in DNA.Earlier this year iconic British electronic music group Massive Attack revealed it was storing its classic album Mezzanine in DNA molecules. Now, it has been announced the synthetic DNA will be available in a limited release of spray paint cans, with each spray can estimated to contain around o...
World's Tallest Residential Tower Commands Sky-High Prices - Central Park Tower
[Design]
2018/10/23 10:57
Central Park Tower, by Adrian Smith + Gordon Gill, is a new supertall skyscraper currently under construction in Manhattan, New York City. Once complete, it'll be the tallest residential building in the world and rise to a height of 1,550 feet (472 m), hosting amazing luxury apartments that cost over US$100 million.You'll note that Central Park Tower is being hailed as the world's tallest resid...
(Infographic) The Future of Customer Rewards: Card Linked Offers
[Business]
2018/10/23 10:57
Every customer likes receiving a discount at the till. Not surprisingly, businesses like customer rewards programs as well – they can be a way to drive loyalty, get repeat business, and ultimately increase customer retention.But there’s one problem: creating a quality loyalty program has been traditionally quite expensive, especially for brick-and-mortar businesses. After all, most companies...
(PDF) BCG - It’s Time to Plant the Seeds of Sustainable Growth in Agriculture
[Business]
2018/10/22 09:10
Sustainable farming is getting a new lease on life. The deterioration of the environment and the depletion of resources—both of which are already limiting the amount of food produced by the world’s farmlands—are motivating regulators, consumers, food companies, and farmers to compel agricultural companies to adopt sustainable methods and processes. Despite companies’ lingering complacency,...
The 2018 James Dyson Awards - Potato Plastic and 3D-Printed Ant Nests
[Tech]
2018/10/22 09:09
The finalists for this year's James Dyson Award have just been revealed, and they offer an exciting array of clever design solutions to some of the world's major problems. Some of the extraordinary highlights include a biodegradable plastic made from potato starch; cheap, foldable lifeboats; an earthquake pre-warning system; and prefabricated ant nests designed to help rural communities easily...
Deloitte - How Digital Technologies Can Elevate The Car-Buying Experience
[Business]
2018/10/22 09:08
Digital technologies are starting to fundamentally change the way people buy cars, but manufacturers and dealers should think carefully about where to invest in order to elevate the customer experience.SOME of the best experiences people have in their lives are those that are customized and connected on a personal level. People increasingly expect these enhanced experiences across all of their...
(Video) Cashierless Artificial Intelligence Retail Kiosk Opens at Station in Tokyo
[Product]
2018/10/22 09:07
JR East has opened a cashierless retail kiosk on the platform of Akabane Station in Tokyo where the shopping experience is fully run by artificial intelligence.Unmanned retail outlets are nothing new in Japan — nor overseas, not least Amazon, which is considering to open 3,000 cashierless stores. The convenience store chain Lawson recently introduced a fully self-service branch in Akihabara. O...
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