TREND REPORTS
How Will AI Affect Marketing Efforts ?
[Business]
2017/07/09 10:04
Improvements in efficiency and personalization are expected.More marketers are showing interest in artificial intelligence (AI), but it might be some time before it has a real impact on their business.According to an April 2017 survey of marketing leaders worldwide from CRM technology provider Salesforce, respondents expect to see improvements in efficiency and advancements in personalization o...
The Vision City Concept Car
[Design]
2017/07/09 10:03
Is it possible that the automobile can go from being a symbol of stature/class to being just a means of conveyance? A lot of companies and designers are predicting that one day cars will be shared by people, and co-owned, instead of belonging to just one person or family.If that’s true, cars will have to be designed differently, with an aesthetic that balances between looking utilitarian as we...
Lego’s Brilliant Print Ads From the Cannes Festival - “Build The Future.”
[Business]
2017/07/06 11:25
Ogilvy Bangkok won three silver Lions for the campaign.Lego makes some of the most delightful advertising around, and this series of print ads from Ogilvy Bangkok are just about perfect, from concept to execution.The work, which won three silver Lions (in Print & Publishing and Outdoor) and a bronze (in Design) at the Cannes festival last month, shows kids literally envisioning their future...
(PDF) BCG - Who Will Win the IoT Platform Wars ?
[Business]
2017/07/06 11:21
With the Internet of Things (IoT) poised to generate billions of dollars in economic value over the next ten years, companies have flocked to the IoT platform market, vying to become the go-to vendor. Platforms account for just €15 billion of the €250 billion that will be spent on IoT in 2020. [click to enlarge]Nevertheless, they have a pivotal strategic role to play in a much higher-stakes c...
Corning's Glass-Full Concept Car
[Tech]
2017/07/06 11:15
Corning's "Connected Concept Car" has a dashboard that's made entirely of glass. This might seem like a perfectly horrible and dangerous idea -- except that it actually isn't horrible, and Corning assures me it's perfectly safe.[Corning Gorilla Glass is used on the dashboard and in the steering wheel of this concept car.]Corning brought the drivable concept car to New York City to show it off t...
(Video) Ticketmaster will Soon Admit You to Events Using Audio Data Transmitted from Your Phone
[Tech]
2017/07/06 11:14
Ticketmaster will soon be able to admit you to live events and track your movement using nothing more than a discrete digital audio broadcast from your smartphone.The ticketing giant has teamed up with Lisnr, a data-over-audio company that uses an ultrasonic sound technology it calls “smart tones” to transmit information between devices.There are myriad use-cases for Lisnr’s technology — fo...
When It Comes to Personal Care Ingredients Matter
[Consumer]
2017/07/06 11:14
Today, marketing claims on packaging are no longer the end-all, be-all for reaching health-conscious consumers. While these claims, which are often found on the front of the product packages, provide easy-to-read visual indicators of healthy attributes like 'natural', 'organic' or 'free from' artificial ingredients, consumers are now turning packages over to the nutrition facts panel to check t...
Add A 3D Hologram To Any Photo - 8i's Holo App
[Product]
2017/07/06 11:13
Holo app uses volumetric imaging to add 3D images into pictures, and advertisers will be looking at how to capitalize upon this ability.Good news for Star Wars fans out there—a software company has finally released the first-ever 3D hologram app that enables people to add holograms to photos! The holographic layer on the Holo app uses volumetric imaging that flawlessly integrates the image int...
Virtual Try-On Lets Customers Sample Any Color Of Lipstick From Multiple Brands - Makeup Plus
[Product]
2017/07/06 11:13
Makeup Plus is a new app that lets users try on different brand name lipsticks virtually, with just a quick selfie.So often with makeup, you’re never sure if a color or shade is right for you until you try it on, which can be difficult when buying cosmetics online. A new app is hoping to make it easier by providing a virtual makeup mirror that allows you to check out brands available in your h...
