TREND REPORTS
Snapchat Crowned Number 1 by American Teens
[Consumer]
2017/04/20 10:05
When it comes to their social media preferences, U.S. teens are about as loyal as Brutus was to Caesar. Back in 2013, Facebook was still their social network of choice. In 2014, Instagram took the throne for a while before being re-accommodated by Snapchat in 2016.In the spring of 2017, Snapchat is the clear number 1 for teens in the United States, with nearly 40 percent of the 5,500 teenagers...
Brands Pay Tribute to Senior Athletes
[Business]
2017/04/20 10:04
As young generations seek to propel equality in society, they are fighting against ageist stereotypes, as revealed in Cassandra’s Ages & Stages Report. They believe “age is just a number” and shouldn’t hold anyone back from achieving their goals. As they continue to democratize age, they are championing campaigns from brands that put seniors in the spotlight.Reebok Last month, Reebok na...
Columbia Records Launched This New Artist by Matching His Songs Exactly to Your Heartbeat
[Product]
2017/04/20 10:03
Music is more of an affinity game now than it is about who gets radio time. So, what better way to debut a new artist than to tie his tracks directly to your heart?That’s what Columbia Records did to launch Russ, a new rapper, in collaboration with BBDO New York. When you access RussPerMinute.com via your mobile device, you’re prompted to hold the phone to your heart. The site then reads your...
(PDF) WEF - Travel and Tourism Competitiveness Report 2017
[Business]
2017/04/19 10:51
Today, the number of people on the move is unprecedented, with international tourist arrivals increasing from just 25 million in the 1950s to 1.2 billion in 2016.Historically, travel was a luxury, but thanks to lower barriers to travel and falling costs, it is now within the reach of millions. These factors, combined with the growth of disposable income, the rise of the middle class in many eme...
Amazon Private Label is a Mixed Bag
[Business]
2017/04/19 10:51
Amazon is known as the gold standard of e-commerce sales and an innovator in cloud storage, video streaming, and connected devices. Soon, Jeff Bezos’s company may also be a major player in the world of fashion. Amazon launched at least seven private-label apparel brands in 2016 alone. Of those, Slice Intelligence reports that Lark & Ro is currently the best-selling apparel brand in Amazon...
Orbital Systems Raises £15M Series B for ‘NASA-Inspired’ Tech to Save Water When Showering
[Investing]
2017/04/19 10:09
Orbital Systems, a ‘clean-tech’ startup out of Sweden, has raised £15 million in Series B funding. The company’s founder and CEO Mehrdad Mahdjoubi has developed new re-purification technology, in collaboration with NASA, that significantly reduces the amount of water and energy used when taking a shower. The same technology can also be used to save water in other domestic situations.Dubbed...
A London Bar’s Whisky Cocktail Comes with a VR Headset and Views of the Scottish Highlands
[Business]
2017/04/19 10:07
The patrons of hotel bars usually know a thing or two about escapism. But the Lobby Bar at the One Aldwych luxury hotel in London earlier this month started offering their customers a chance to take their lust for elsewhere a step further through the latest item on its menu: a virtual-reality headset.The video shows the making of one its new whisky cocktails, called the Origin, made with a 12-y...
(PDF) Improve Your Website Experience to Meet Customer Expectations
[Consumer]
2017/04/19 10:06
Survey surprise: Consumers very forgiving of non-mobile-friendly websites. The biggest problem was missing or incorrect NAP data.While most consumer survey data argue that poor mobile site experiences mean lost business, Vistaprint Digital discovered something different. The company’s recent online consumer survey found that a bad mobile site experience was less of an issue than missing or inc...
Bridgestone Announces Airless Tires for Bicycles
[Product]
2017/04/19 10:05
Bridgestone has announced the latest in its line of “airless tires” that do not require inflation, this time adapting the technology for bicycles.The second generation of the Air Free Concept was first announced in 2013 as part of the manufacturer’s efforts towards reducing C02 emissions and moving towards 100% use of sustainable materials. But so far Bridgestone had only developed the techn...
