A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube ads were being served up alongside extremist content.At the time, a number of advertisers — first in the UK and then in the US — boycotted Go...

Blue Skies, a Harvard Innovation Lab startup, has launched the first true outdoor pollution filter to keep you and your family safer. It is described by the company as the first and only thin filter capable of removing the three most common outdoor pollutants (particulate matter (PM), and chemical gases nitrogen dioxide (NO2), and sulfur dioxide (SO2)), whereas the best HEPA filters only effect...

Robots are poised to change the global business landscape. These guidelines will help your company capitalize on the technology and gain a sustainable edge. The interactive shows growth projections for four key industry sectors and how surging consumer demand caused our projections to be revised sharply upward.The global market for robotics—the use of computer-controlled robots to do manual ta...

These stick-on soles are waterproof and cut-proof to protect your feet on holiday.Let your feet be free with the nakefit stick-on soles! the hypoallergenic adhesive pads allow you to walk freely wherever you want without having to wear shoes. whether you’re on the beach, at the spa, or walking on the rocks, these handy soles might mean you never need to wear flip flops again.Designed and produ...

IAB study claims over 45% of mobile ads generate consumer response.Smartphone users, no matter their location, access the internet via mobile web and mobile apps at least once a day (mobile web: 88% and mobile apps: 84%) according to “Always On – A Global Perspective of Mobile Consumer Experience,” an in-depth survey released today by IAB Global Research. This report was compiled from 18 cou...

For parents today, a company called Greenlight is offering a smart debit card that can be given to their kids, instantly reloaded with funds from a mobile app, and place restrictions around merchants their children can make purchases.After less than six months in market, the company has already signed up 10,000 paying customers and has attracted $7.5 million in funding from investors that inclu...

Thanks to young entrepreneurs Chris Kelsey and Fernando De los Rios, we can expect to see 3D printing robots on building sites rather than hundred of masons in Dubai, and around the world.[A 3D printing construction robot developed by Cazza, called CazzaX1]The Silicon Valley-based duo has joined forces with the Dubai government, which has set a target for 25% of buildings to be 3D-printed by 20...

A collaboration between MIT and Harvard has yielded a fascinating new way to monitor dynamic levels in blood using color-changing tattoo ink. Though the team has no plans to pursue clinical trials, the technology could foreshadow the future of blood level monitoring.Researchers from Massachusetts Institute of Technology (MIT) and Harvard Medical School have developed a tattoo ink that could pro...

A new sleep therapy system is coming to market that works by cooling the frontal lobe. The technology is rooted in some evidence that less activity in the front of the brain is linked to better sleep. It seems related to “racing thoughts” that people sometimes experience while trying to sleep, the slowing of which may be induced by slightly reducing the temperature where they originate.The Eb...