Launched in 2012, the Qualcomm Tricorder XPRIZE tasked competing teams with developing a portable and versatile medical diagnostics machine that would give people "unprecedented access" to information about their health. The contest has now been run and won, with an AI-powered device awarded top honors and US$2.5 million for its trouble.This particular XPRIZE – a series of competitions aimed a...

From the mainframe to the mini to the PC to the smartphone, our computing devices just keep getting smaller, faster, and cheaper. Each of these shifts depended on advances in semiconductor technology and the ongoing impact of Moore’s Law, as individual transistors gave way to the integrated circuit, and then the sophisticated system on a chip. And at every transitional stage, new companies eme...

World For All is a Mumbai-based animal welfare NGO, and the brand's recent campaign uses eye-catching photography to send a message about pet adoption. The NGO seeks to encourage families to adopt animals with its photography-based campaign that features optical illusions in order to get its message across. There are three different ads in the campaign, all of which feature couples who are embr...

GE Working on Automating 3D Printing of Organ Models.Erica Endicott was pregnant with her son, Kaden, when cardiologists at Phoenix Children’s Heart Center discovered that the left side of the boy’s heart was not growing properly. Kaden, who is healthy now, was treated by a team of doctors in Boston for the life-threatening condition. Following the procedure, they used data from an ultrasound...

When it comes to their social media preferences, U.S. teens are about as loyal as Brutus was to Caesar. Back in 2013, Facebook was still their social network of choice. In 2014, Instagram took the throne for a while before being re-accommodated by Snapchat in 2016.In the spring of 2017, Snapchat is the clear number 1 for teens in the United States, with nearly 40 percent of the 5,500 teenagers...

As young generations seek to propel equality in society, they are fighting against ageist stereotypes, as revealed in Cassandra’s Ages & Stages Report. They believe “age is just a number” and shouldn’t hold anyone back from achieving their goals. As they continue to democratize age, they are championing campaigns from brands that put seniors in the spotlight.Reebok Last month, Reebok na...

Music is more of an affinity game now than it is about who gets radio time. So, what better way to debut a new artist than to tie his tracks directly to your heart?That’s what Columbia Records did to launch Russ, a new rapper, in collaboration with BBDO New York. When you access RussPerMinute.com via your mobile device, you’re prompted to hold the phone to your heart. The site then reads your...

Today, the number of people on the move is unprecedented, with international tourist arrivals increasing from just 25 million in the 1950s to 1.2 billion in 2016.Historically, travel was a luxury, but thanks to lower barriers to travel and falling costs, it is now within the reach of millions. These factors, combined with the growth of disposable income, the rise of the middle class in many eme...

Amazon is known as the gold standard of e-commerce sales and an innovator in cloud storage, video streaming, and connected devices. Soon, Jeff Bezos’s company may also be a major player in the world of fashion. Amazon launched at least seven private-label apparel brands in 2016 alone. Of those, Slice Intelligence reports that Lark & Ro is currently the best-selling apparel brand in Amazon...