TREND REPORTS
(Infographic) Why Advertisers Are Forking Over Big Bucks for Custom Snapchat Lenses
[Business]
2016/07/14 09:08
14 brands have purchased them in 5 weeks.A sponsored lens takes an average of six weeks to create. SnapchatSnapchat is set to cash in on its surreal selfies. Eight months after securing 20th Century Fox for its first sponsored lens to promote The Peanuts Movie, the number of marketers signing on for Snapchat's bespoke filters has steadily grown. Lenses, which add colorful filters to selfies—fr...
(PDF) PwC : The Wearable Life 2.0 - Connected Living in a Wearable World
[Business]
2016/07/13 10:48
Through new original research, this follow-up report explores consumer attitudes and preferences towards wearable technology - what’s changed, what’s improved, and what the wearable future has in store for the US and beyond.[click to enlarge]Building upon a study performed in 2014, PwC launched the 2016 Consumer Intelligence Series report on wearables to better understand the wearable technol...
(Video) How Hololens Is Helping Golf Fans Get More Out Of Watching The Sport
[Business]
2016/07/13 10:48
Augmented reality isn't just used for Pokemon Go—now, sports enthusiasts can enhance their game through Microsoft's AR technology too.With help from Microsoft and Seattle based Augmented Reality software maker Taqtile, the PGA Tour is experimenting with innovative ways to engage fans, design courses, improve operations and provide benefit to golfers. At The Players Championship tournament earl...
(M&A) eBay Agrees to Acquire SalesPredict
[Investing]
2016/07/13 10:48
The acquisition will support eBay's artificial intelligence, machine learning and data science efforts to support its structured data plan.Today eBay announced it will acquire SalesPredict, an Israel-based company that leverages advanced analytics to predict customer buying behavior and sales conversion. SalesPredict is eBay’s latest acquisition that will support its artificial intelligence, m...
(Video) A Robot Designed To Teach A New Generation Of Roboticists
[Product]
2016/07/13 10:47
Marty is a bipedal learner's robot who can be expanded and programmed to do almost anything.Alexander Enoch is a roboticist twice over. Not only does he have a PhD in robotics from University of Edinburgh, where he specialized in designing walking bipedal bots, but he attained a Master of Engineering in robotics before that. So Enoch knows a good robot when he sees one—which is why he knew tha...
Ori is The Robotic, Moving Furniture Developed by Fuseproject + Yves Béhar with MIT
[Design]
2016/07/13 10:47
'Ori’ has become the first company to introduce a family of intelligent, responsive technologies that combines robotics, architecture and design to enable effortless transformation of interior space. the debut heralds an era in which interior space will dynamically conform to our activities, dramatically improving efficiency, utility and user experience. the initial application of the technolo...
Pokemon Go Mania Is Here — This Is What It Means For Location-Based Marketers
[Business]
2016/07/13 10:47
Niantic's augmented reality game is the ultimate online-to-offline experience. And malls appear to be a big beneficiary.The Pokemon Go app has achieved the status of “instant hit” since it’s release in the U.S., filling up social media feeds and sending players with smartphones racing all over their cities to catch and train virtual characters in the physical world.Even more surprisingly tha...
Nanotech "Tattoo" Can Map Emotions and Monitor Muscle Activity
[Tech]
2016/07/13 10:46
Novel skin electrode is comfortable and has endless commercial and medical applications, says TAU researcherA new temporary "electronic tattoo" developed by Tel Aviv University that can measure the activity of muscle and nerve cells researchers is poised to revolutionize medicine, rehabilitation, and even business and marketing research.The tattoo consists of a carbon electrode, an adhesive sur...
(Video) Huge Motion-Sensing Building Installation is Off-The-Wall
[Design]
2016/07/13 10:46
Displayed content is said to "ebb and flow based on activity within the building, such as the morning rush and the afternoon lull". If you're tired of boring blank building walls, Manhattan-based experiential design firm ESI Design has a solution. The firm has outfitted Terrell Pace in the US capital Washington, DC, with 1,700 sq ft (158 sq m) of interactive media displays that react to activit...
