TREND REPORTS
(PDF) Understanding The Next Wave of Video Ad Receptivity
[Consumer]
2016/04/14 11:10
New Study Shows Millennials Prefer Short Mobile Videos, While Older Crowds Like Long-form . The difference between 10 and 30 seconds. A new study says millennials who view videos on their phones resonate more with brands that take a short-form approach to spots, while older audiences tend to agree more with the traditional 30-second length.The study, conducted by IAB in partnership with Millwar...
(Video) SkinHaptics : Ultrasound Focused in the Hand Creates Tactile Sensations
[Tech]
2016/04/14 11:09
Researchers at the University of Sussex are working to augment palm-based displays by adding tactile sensations to the mix.From buzzing phones to quivering console controllers, haptic feedback has become indispensable in modern computing, and developers are already wondering how it will be felt in systems of the future. Sending ultrasound waves through the back of the hand to deliver tactile se...
Step Into Virtually Any Supermarket and The Yogurt Wars Are in Full Swing
[Business]
2016/04/14 11:08
The yogurt wars are in full swing in the US. It’s a fast-paced, quickly-changing, promotional battlefield that in just five years has upended a multi-billion industry, giving way to dozens of new competitors and making yogurt the most cutthroat section of the grocery store.That’s a big change from before 2010, when the yogurt aisle was mostly undisturbed territory. There were options, of cour...
Here's Where All The Parts in Your iPhone Come From
[Product]
2016/04/14 11:07
The iPhone 6s is arguably the best smartphone available at the moment, and a large part of that success is Apple's "in-house" mentality where it makes and designs its hardware and software to work with each other.[click to enlarge]But Apple doesn't do it on its own.It relies heavily on a bunch of different tech companies to make the parts for the iPhone, and some of them even come from competin...
Apple Watch, 1 Year Later : What's The Verdict ?
[Consumer]
2016/04/14 11:06
Fluent surveyed 2,500 American adults, 8% of whom actually own an Apple Watch. 47% of those surveyed believe that the Apple Watch is a successful product for Apple.Time flies by when you're having fun! And it's incredible to think that a year has already gone by since we published the results of Fluent's Apple Watch study here and I ended up being interviewed live, on CNBC's "Closing Bell" abou...
The Super-Thin ThinOptics Reading Glasses Slip Inside The Smartphone Case
[Product]
2016/04/14 11:05
Reading glasses that go with you, tucked safely in your smartphone case.Cleverly named, ThinOptics are stem-less reading glasses that weigh less than a nickel, but the coolness factor is upped through the roof as they come in a thin and sleek case that can be attached to any smartphone, tablet or hard surface with the included sticky tape. Having a spare pair of glasses with you at all times is...
Nadeshiko Hotel Shibuya, A New Designer Capsule Hotel Exclusively for Women
[Product]
2016/04/14 11:04
Capsule hotels are one of the most iconic things about Japan but are an increasingly rare breed now since their old business model started to be undercut by all-night internet cafes.They are also largely a male affair, since they were originally designed for traveling businessmen. Some capsule hotels have women-only floors, but still often remain in rather seedier areas of town and are not alwa...
Thought You Knew Everything About VR ? Shadow VR
[Design]
2016/04/14 11:03
Gaming’s seen quite a marvelous evolutionary journey from then to now. The next step’s obviously VR. Oculus redefined immersive gaming, and HTC Vive took it a step forward. Shadow VR shows that the future is still incomplete. VR is nothing without reality, and Shadow VR brings that into play.Designed to provide an experience that is so state of the art, it seems unbelievably natural, the Shad...
(Infographic) AR/VR Investment Hits $1.7 Billion In Last 12 Months
[Investing]
2016/04/13 11:10
Digi-Capital’s latest quarterly Augmented/Virtual Reality Report and Deals Database analyzed $1.7 billion of AR/VR VC investments in the 12 months to Q1 2016.[click to enlarge]Almost $1.2 billion was invested in the first quarter of this year alone, with around $800 million going into Magic Leap. To put this in perspective, $1.2 billion dollars is 25x the level of AR/VR investment 2 years ago...
