TREND REPORTS
(Video) Nivea Unveils The SunSlide : A Water Slide That Applies Suncream
[Business]
2016/06/12 11:09
Nivea has unveiled its latest quirky stunt ensuring kids are not sunburned in the summer heat.The skin care firm, which produces sun screen, has created a waterslide, called the SunSlide, in Cape Town that applies the lotion to kids as they use it.Building upon its previous disruptions including a doll that would turn red to remind parents to apply lotion, and a solar panel magazine ad that can...
Attention ! That's The Secret To Mobile Game Success
[Consumer]
2016/06/12 11:08
In the over-saturated mobile games market, publishers are increasingly willing to pay to get their titles in front of eager players. Whether it be through app store promotions, traditional media or advertising on social media, these platforms are often the first place consumers become aware of new games. If mobile gamers aren’t aware of a game, they can’t consider it, download it or generate...
Brilliant IKEA Ads Cleverly Remind Us Of How Affordable Its Products Are
[Business]
2016/06/12 11:07
Created for IKEA Saudi Arabia by advertising agency Memac Ogilvy & Mather, these simple but brilliant ads remind viewers of how affordable IKEA products are. Instead of simply showcasing the prices, these ads communicate affordability in a creative and clever manner. IKEA: BedroomThe campaign was made for IKEA Saudi Arabia.Advertising Agency: Memac Ogilvy & Mather, UAEChief Creative Off...
(Video) The First Smartphone with Google's Augmented Reality Is Here
[Product]
2016/06/12 11:06
Lenovo's Tango-enabled phone visualizes virtual elements into the real world. The fuzzy midway-point between our virtual and physical worlds is augmented reality. While there have been projects to show a virtual element on a phone when pointed at a special anchor point in real life, like a QR code or other pattern, no attempt has rivaled Google's Project Tango, which actually analyzes and build...
The App Boom is Over
[Business]
2016/06/12 11:05
Your phone is full of apps, and you're done downloading new ones — unless they're Snapchat or Uber. The mobile app boom kicked off in July 2008, when Apple introduced the App Store. Now it is over.People are still making plenty of apps, of course. And many people are still downloading them. But the go-go growth days are gone.If you are an independent app developer or publisher, you have probab...
Video-Enabled Toothbrush Offers a Fresh Look at Your Teeth - Prophix
[Product]
2016/06/12 11:04
The Prophix features an in-built camera capable of capturing 1080p video, that allows users to watch a live feed of their brushing via the accompanying app.Regardless of how thorough your mouth-care regime is, it's not always possible to see just how well – or not – you've cleaned your teeth. ONVI's Prophix toothbrush, however, has a built-in video camera that lets you seen every last nook an...
The Smart Touch Refrigerator
[Design]
2016/06/12 11:03
While the most obvious upgrade to a fridge is a fridge that connects to your phone and allows you to run Buzzfeed tasty videos customized to your liking, it isn’t truly the wisest upgrade. The Smart Touch refrigerator may seem like it’s a long shot, but in philosophy, it captures what a smart fridge is required to be like. Aesthetically, the fridge is definitely a class apart, with its half-s...
(PDF) PwC - Sink or Swim : Why Wealth Management Can’t Afford to Miss The Digital Wave
[Investing]
2016/06/09 11:09
The rise of technology has altered how we live and the speed with which we engage with one another. But how does this impact wealth management – a proposition predicated on personal service, where clients pay for solutions and advice tailored to their individual investment goals, day-to-day financial needs and attitudes to risk? PwC has surveyed over 1000 high net worth individuals and intervi...
(PDF) MIT's Andante - Dancing Figures Could Teach You To Play Piano
[Tech]
2016/06/09 11:09
MIT is developing an intuitive and visual aid to help students master the piano.People at the MIT Media Lab has created another interesting invention: Andante, a teaching piano. Andante uses human figures that dance on piano keys as they are played according to the piece.This simple hack can help students learn playing the piano more effectively.A typical coaching piano system uses blinking lig...
