TREND REPORTS
(Video) McDonald’s Is Turning Happy Meal Boxes Into VR Headsets
[Design]
2016/03/03 10:37
The best part of Happy Meals was always opening the box to find the toy inside. Now, the box is the toy.At McDonald’s Sweden, kids who order $4.10 Happy Meals can now turn them into virtual reality headsets, a la Google Cardboard. As reported by AdWeek, DDB Stockholm reimagined the iconic red box with perforations, so that customers can tear it apart, punch out the eyeholes, and reconfigure th...
Denmark's New Grocer Is Selling Expired Food, And It's A Hit
[Business]
2016/03/03 10:37
Denmark is once again distinguishing itself in the race against food waste — this time, with a supermarket hawking items once destined for the trash bin.Those items might include treats for a holiday that happened last week, a ripped box of cornflakes, plain white rice mislabeled as basmati, or anything nearing its expiration date. In other words, perfectly edible items that are nonetheless co...
Unplugging : Majority of Americans Try to Disconnect from Tech; 45% Try Weekly
[Consumer]
2016/03/03 10:37
These days, people seem to be surgically attached to their mobile devices, whether they are travelling to work on the subway in the morning or drinking a cold beer in the pub in the evening. Research from the Harris Poll shows that 45 percent of Americans do attempt to disconnect themselves from technology at least once a week or more. 16 percent attempt to distance themselves from their cellph...
(Video) New Flexible Electronic Films for Body-Worn Medical Devices
[Tech]
2016/03/03 10:37
At the École polytechnique fédérale de Lausanne, Switzerland researchers have created a new method for making stretchable electronics that may end up being integrated into wearables and medical devices. The prototype films can stretch up to four times their original shape and relax back without suffering any degradation in its electrical properties.The researchers’ main achievement was achi...
High-res Adaptive Headlights Feature 1,000 Pixels That Can be Flicked On and Off
[Tech]
2016/03/03 10:37
The newly developed headlight enables finer control over light distribution.Headlights have come some way since the oil lamps used in the 1880s. Adaptive headlights, along with emerging systems that light up potential hazards and follow the driver's eye give some indication as to what lies ahead. Now researchers have developed a system that allows even more precise control through the ability t...
(Video) 3D-Printed Dress Mimics Feathers and Scales to Move With You
[Design]
2016/03/03 10:36
A 3D-printed dress with thousands of interlocking parts looks and feels natural.As part of the upcoming #techstyle exhibition at the Museum of Fine Arts, Boston, design studio Nervous System created a 3D-printed dress that puts customization at the forefront of its design.The Kinematic Petal Dress is based on the Kinematics system created by the design studio. The design of this particular piec...
(Video) If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers
[Business]
2016/03/02 11:14
Sneaker brands are fond of running challenges, and they can make for some cool ad stunts.Asics has done this for years, running outdoor ads that challenged people to race against a digital image of U.S. marathoner Ryan Hall, and also getting runners to try a treadmill from hell set to a marathoner's pace.Now, Reebok is getting into the fun, too.Last weekend in Stockholm, the brand put up an out...
(PDF) Mckinsey - Meeting Growing Asia–Pacific Demand for Medical Technology
[Business]
2016/03/02 11:14
There’s a need for better access to medical technology in the region—a forward-looking approach will help companies reach more patients.[click to enlarge]More than half the world’s population lives in the Asia–Pacific region, and demand for healthcare there is correspondingly great. Currently, access to quality healthcare—in particular, modern medical technology, or med-tech—is difficult...
Virtual Reality Stadium Lets Distant Friends Watch The Game Together
[Business]
2016/03/02 11:14
LiveLike VR enables sports fans to watch the game together with remote friends in a virtual stadium.Most sports-lovers would agree that one of the main pleasures in watching a match is the shared experience of being among fellow fanatics. Now, LiveLike is a virtual reality platform that aims to enhance the home-viewing experience by enabling viewers to watch games together in a virtual stadium....
