Reese's tops buzz around NCAA Tournament.Measurement company Origami Logic analyzed the social engagement of 55 March Madness-focused marketers—19 official NCAA sponsors and 36 nonsponsors. And heading into this weekend's Final Four matchups, these are the top four brands: Reese's, KFC, Lexus and Capital One. Origami Logic found that those four companies really ramped up efforts this year to c...

Salary research company Paysa wanted to understand the scope of the problem, so they did what they do best: gather and crunch data. As they explain on their blog, they looked at 62 early-stage companies and 1,143 jobs in the San Francisco Bay area to figure out the scope of the pay gap between men and women in tech. Here’s what they found.Of the 1,143 jobs Paysa reviewed, women only held 50 of...

Volvo Trucks is spewing a bunch of technical information about its new transmission, including its "unique powertrain," D13 engine, I-Shift Dual Clutch and low-fuel consumption. But mainly what you'll remember about its latest video is a dude paragliding behind a massive rig while it speeds up to a narrow passageway under a low-lying bridge.Is the guy about to be decapitated?Of course the brand...

Pill Pocket was designed as a completely foldable medicine packaging design with thinking practicality and easy usage. It focuses to create a basic informative interface with using stickers as a reminder. It aims to suggest a new user-friendly option to the market using the surface as a informative area that was shaped around sticker usage. It aims to create a true and healthy usage of pills wi...

MONTHLY TREND REPORT - December. 2016 Edition Released !TRENDBIRD (What's the Next Big Thing ?) is a Global Trend Research & Consulting Service that Instantly Delivers Industry Expert Information on Emerging Trends & Future Business Opportunities from Around the World, Ahead of The Curve." * 글로벌 리딩 기업의 C-Level 경영진 및 경영전략, 기술연구소, 신사업, 마케팅, 디자인 등 핵심 전략부...

Healthcare companies are developing new digital technologies to give consumers more control over the care they receive. That could upend the industry’s move toward greater consolidation and scale.In the not-distant future, financially accountable, tech-enabled consumers may avail themselves of a range of discrete digital health services from a variety of providers. As a result, they would be a...

Agricool focuses on growing fruit in its shipping container farms, rather than leafy greens.French startup Agricool believes the fruit flown around the world and stacked onto supermarkets shelves ain't what it used to be, so it has hatched a plan to recapture the authentic flavors of yesterday's fresh produce. The company has just raised €4 million (US$4.2 million) in funding to develop specia...

Verto Analytics' stats reveal how the ecommerce giant has the digital pole position. Some might say it's Amazon's online world, and the rest of us are just browsing in it. And while virtually roaming Amazon's real estate, many people also spend a crazy of time and money purchasing things from the merchant.Verto Analytics just released data comparing the top 15 retailers based on the online acti...

Skyscanner, the Scotland-based flight-search company, has been acquired by Chinese online travel giant Ctrip for £1.4 billion, or approximately $1.74 billion.The deal is predominantly cash and is expected to close before the end of this year. Once completed, Skyscanner will operate independently of Ctrip, both parties confirmed.Ctrip was founded in 1999, and it is China’s largest online trave...