TREND REPORTS
(Infographic) Happy Sales to You : Convey Emotion to Drive Consumer Response
[Consumer]
2016/03/06 11:03
If you don't understand how emotions drive consumer reaction toward your content, you can't build strong customer relationships.[click to enlarge]Emotions drive actions in people. The most effective emotional triggers are trust, guilt, and fear, according to the following Microsoft infographic. "Emotionally based campaigns see higher profit gains than ones appealing to rational thought," sugges...
(Patent) Apple Patent Hints That iPhone 7 EarPods Could Be Wireless
[Tech]
2016/03/03 10:38
Apple has been granted a patent for new EarPod headphones, which could hint at what's going to ship with the new iPhone 7.The new patent, granted on Tuesday, is for headphones that connect to an iPhone both wirelessly and with a wire. They can be used without being plugged in, but have a connector that lets you magnetically attach a cord to the earbuds and plug the other end into a jack.The Ear...
(PDF) BCG - How to Successfully Manage Joint Ventures in China
[Business]
2016/03/03 10:37
With over 1 billion consumers eager to buy everything from beauty products to luxury cars, China is an irresistible target for multinational corporations (MNCs) seeking growth. But in some industries, regulatory restrictions on foreign ownership make joint ventures the only viable option for producing goods locally.It’s no wonder, then, that JV activity is booming. Of all foreign direct invest...
(Video) McDonald’s Is Turning Happy Meal Boxes Into VR Headsets
[Design]
2016/03/03 10:37
The best part of Happy Meals was always opening the box to find the toy inside. Now, the box is the toy.At McDonald’s Sweden, kids who order $4.10 Happy Meals can now turn them into virtual reality headsets, a la Google Cardboard. As reported by AdWeek, DDB Stockholm reimagined the iconic red box with perforations, so that customers can tear it apart, punch out the eyeholes, and reconfigure th...
Denmark's New Grocer Is Selling Expired Food, And It's A Hit
[Business]
2016/03/03 10:37
Denmark is once again distinguishing itself in the race against food waste — this time, with a supermarket hawking items once destined for the trash bin.Those items might include treats for a holiday that happened last week, a ripped box of cornflakes, plain white rice mislabeled as basmati, or anything nearing its expiration date. In other words, perfectly edible items that are nonetheless co...
Unplugging : Majority of Americans Try to Disconnect from Tech; 45% Try Weekly
[Consumer]
2016/03/03 10:37
These days, people seem to be surgically attached to their mobile devices, whether they are travelling to work on the subway in the morning or drinking a cold beer in the pub in the evening. Research from the Harris Poll shows that 45 percent of Americans do attempt to disconnect themselves from technology at least once a week or more. 16 percent attempt to distance themselves from their cellph...
(Video) New Flexible Electronic Films for Body-Worn Medical Devices
[Tech]
2016/03/03 10:37
At the École polytechnique fédérale de Lausanne, Switzerland researchers have created a new method for making stretchable electronics that may end up being integrated into wearables and medical devices. The prototype films can stretch up to four times their original shape and relax back without suffering any degradation in its electrical properties.The researchers’ main achievement was achi...
High-res Adaptive Headlights Feature 1,000 Pixels That Can be Flicked On and Off
[Tech]
2016/03/03 10:37
The newly developed headlight enables finer control over light distribution.Headlights have come some way since the oil lamps used in the 1880s. Adaptive headlights, along with emerging systems that light up potential hazards and follow the driver's eye give some indication as to what lies ahead. Now researchers have developed a system that allows even more precise control through the ability t...
(Video) 3D-Printed Dress Mimics Feathers and Scales to Move With You
[Design]
2016/03/03 10:36
A 3D-printed dress with thousands of interlocking parts looks and feels natural.As part of the upcoming #techstyle exhibition at the Museum of Fine Arts, Boston, design studio Nervous System created a 3D-printed dress that puts customization at the forefront of its design.The Kinematic Petal Dress is based on the Kinematics system created by the design studio. The design of this particular piec...
