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(PDF) Why Americans Are Wary of Using Technology to ‘Enhance’ Humans

Emerging technologies that draw from biomedical technology, nanotechnology, information technology and other fields are developing at a rapid pace and may lead to any number of ways people might be able to “upgrade” themselves. Such technologies, in the pipeline now to address medical and therapeutic needs, could produce new ways for humans to push the boundaries of their abilities, making th...

(Video) Ikea's "Let's Relax" Ad Imagines a 17th-Century Version of Instagramming Food

There wasn't an app for that.WHAT: A look at what FOMO might've looked like in the 18th century, when an aristocratic family decides to "share" the perfect dinner with their social network.WHO: Ikea, AcneWHY WE CARE: It's fun to see our modern habits in the context of another time, but here Ikea is using the past to shame our obsession with meal shots on Instagram and Facebook. Based on the bra...

(PDF) BCG - Leapfrogging : Value-Based Health Care Comes to Emerging Markets

In the global debate about value-based health care, the lion’s share of attention has focused on the developed world. It makes sense. The new emphasis on value is, in large part, a response to the failure of conventional cost-control initiatives to stop or slow the rapid growth in health care costs. And the vast majority of those costs—roughly three-quarters of global expenditures on health c...

Olympic Athletes Try Zapping Their Brains to Boost Performance - Halo Neuroscience

A handful of athletes competing at the Summer Olympic Games in Rio next week will arrive having tried to boost their performance using an unconventional (and not-yet-banned) technology: brain stimulation.The technique, called transcranial direct current stimulation (tDCS), involves channeling a tiny current through specific regions of the brain, making neurons in that area more likely to fire....

(Video) OmniVirt Brings 360-Degree Advertising to Big Publishers

OmniVirt is promising to help publishers and advertisers tap into the potential of virtual reality.It’s not the only startup working on VR/360-degree ads (other companies in the market include Immersv and VirtualSky), but co-founder and COO Michael Rucker said OmniVirt stands out by offering a 360-degree ad experience in the mobile browser — users don’t have to buy a fancy headset, or even d...

(Video) Second Skin Blocks Biological Agents, But Still Gives Soldiers Room to Breathe

Scientists at LLNL have developed a material with carbon nanotube pores, which makes it breathable and comfortable for the wearer, while offering protection against biological and chemical threats.Breathable clothing is important for soldiers looking to avoid heat stress and exhaustion, but in some situations, added protection is needed against biological and chemical agents. Current protective...

(Video) UC Berkeley - New “Neural Dust” Sensor Could be Implanted in The Body

It has been a while since the concept of neural dust was first proposed by researchers at the University of California, Berkeley. Since then, the engineers have published multiple papers on the device. In fact, they have just reported data on device validation and neural activity recorded from the peripheral nervous system of rats.Diagram showing the components of the sensor. The entire device...

Cyclotron Bike : Innovative Spokeless Smart Cycle with Airless Tires

Cyclotron Bike is claimed to be world’s first hubless smart bicycle that can be controlled via powerful Cyclo-App. It took 3 years of extensive and highly confidential research and development to make Cyclotron, it’s the next big thing in bicycle evolution. This is the future of cycling, in fact, in the future, regular bikes might be known as nostalgic collector’s items. This smart bike is f...

(Patent) Here’s a Smart Pair of Noise Cancelling Headphones from Amazon

Amazon's next noise-canceling headphones could turn off when someone yells your name. The online sales giant just patented designs for the first headphone that can save lives.Amazon might be coming out with a noise-canceling headphone that automatically turns off when someone yells your name.Here in New York City, noise-canceling headphones are as important as comfortable walking shoes. I throw...

 

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