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Pokemon Go Mania Is Here — This Is What It Means For Location-Based Marketers

Niantic's augmented reality game is the ultimate online-to-offline experience. And malls appear to be a big beneficiary.The Pokemon Go app has achieved the status of “instant hit” since it’s release in the U.S., filling up social media feeds and sending players with smartphones racing all over their cities to catch and train virtual characters in the physical world.Even more surprisingly tha...

Nanotech "Tattoo" Can Map Emotions and Monitor Muscle Activity

Novel skin electrode is comfortable and has endless commercial and medical applications, says TAU researcherA new temporary "electronic tattoo" developed by Tel Aviv University that can measure the activity of muscle and nerve cells researchers is poised to revolutionize medicine, rehabilitation, and even business and marketing research.The tattoo consists of a carbon electrode, an adhesive sur...

(Video) Huge Motion-Sensing Building Installation is Off-The-Wall

Displayed content is said to "ebb and flow based on activity within the building, such as the morning rush and the afternoon lull". If you're tired of boring blank building walls, Manhattan-based experiential design firm ESI Design has a solution. The firm has outfitted Terrell Pace in the US capital Washington, DC, with 1,700 sq ft (158 sq m) of interactive media displays that react to activit...

(Video) Pokémon-Chasing Investors Send Nintendo Shares Soaring

Craze added $9 billion in market value to gaming company. A new smartphone app that has fans chasing Pokémon characters through real-life city streets has become an unexpected hit. A new smartphone game that has fans chasing virtual monsters through real-life city streets has boosted the market value of Nintendo Co. by $9 billion in just a few days, as investors cheered the Japanese videogame...

(Infographic) Disrupting Honeywell : The Startups Unbundling Honeywell in the Smart Home

From August to Canary to Simplisafe, a host of home automation startups are unbundling $81B conglomerate Honeywell in the home.[click to enlarge]The promise of the fully connected smart home is arriving fast driven by a growing number of ‘smart home’ startups – companies offering services for your home ranging from home security, temperature management and lighting controls. These smart home...

(PDF) PwC - Navigating The Transformation of The Gas Market

The global natural gas market is going through an unprecedented transformation. Gas is playing a huge role in the transition to a low-carbon world. It is also rapidly becoming a global commodity as its price crumbles on the open market. As recently as 2014, in Europe and Asia, liquid natural gas (LNG) enjoyed a golden age. Profit margins were high, and markets were growing. Sellers could secure...

L'Oréal's New Themed Emojis Are a Response to a 'Lack of Authentic Beauty Creative'

Brand leans on consumers to start conversation. The beauty brand's Beaumoji app features 130 custom decals and images, including ombré hair. L'OréalPlenty of brands have launched one-off apps in an attempt to get onboard with the emoji craze, but L'Oréal hopes to make emojis part of a longer-term discussion about beauty trends and culture.The beauty giant is launching an emoji app called Bea...

New Digital Tools and Initiatives Gamify Running

New apps enhance one’s runner’s high through tools that do everything from create GPS art to plant the runner in an action film.The importance of fitness isn’t lost on the Millennial generation, though despite the trendiness of boutique studios like SoulCycle and FlyWheel, not all are willing to shell out $35/class multiple times a week. A far more affordable alternative? Running. TRACKSMany...

(M&A) Dana White on $4 billion UFC sale : 'Sport is Going to the Next Level'

UFC has been sold for $4 billion in a deal announced Monday.Talent agency WME-IMG revealed that it is partnering with its owner Silver Lake Partners, Kohlberg Kravis Roberts and MSD Capital, the investment firm of Michael Dell, to take over the mixed martial arts company."We've been fortunate over the years to represent UFC and a number of its remarkable athletes," WME-IMG co-CEOs Ari Emanuel a...

 

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