TREND REPORTS
It’s a Fantastic Time to Graduate in the US as an Engineer or Computer Scientist
[Consumer]
2015/06/09 10:59
As billionaires and education advocates go back and forth on the value of a college degree, an in-depth survey that the National Association of Colleges and Employers (NACE) just released offers an early glimpse of how most (65%) of the 266,119 people who graduated with a Bachelor’s degree in the US last year are making out on the job market.The class of 2014 is doing pretty well for itself, w...
Hot Spots For Health Tech Startups
[Investing]
2015/06/09 10:59
Whether activity trackers, smartwatches or sensors, wearables have made fitness and wellness an always-on activity among consumers. But a disconnect exists between an “always-on” approach and the brick and mortar that is the doctor and patient relationship.A rise in digital health solutions has the potential to alter the nature of the doctor-patient dynamic through increasing virtual treatmen...
(PDF) How to Influence Consumers While They Sleep
[Tech]
2015/06/09 10:59
A new study published by NorthWestern University has demonstrated how brands could potentially influence sleeping consumers subliminally by exposing them to sounds – and perhaps vibrations from a wearable – paired with a brand.The study ‘Unlearning implicit social biases during sleep‘ looked at how exposure to counter-stereotypes (e.g. female + science) can modify unconscious negative bias...
The Fiskars Torch
[Design]
2015/06/09 10:58
The Fiskars Torch combines the best of modern minimalism, intuitive design and high functionality.Divided in two sections, power and light, the rechargeable battery is easily removed and charged using any standard outlet making it super-convenient especially when traveling. To control on/off and 3 different modes of light/strobe/SOS, simply give it a twist to line up the tactile indicators.Desi...
comScore Reports April 2015 U.S. Smartphone Subscriber Market Share
[Business]
2015/06/08 11:05
In April 2015, Apple ranked as the top smartphone manufacturer with 43.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Facebook ranked as the top individual smartphone app.Smartphone OEM Market Share188.6 million people in the U.S. owned smartphones (76.9 percent mobile market penetration) during the three months ending...
(Video) NIVEA’s UV-Sensitive Dolls Teach Children The Importance of Applying Sunscreen
[Business]
2015/06/08 11:04
NIVEA and FCB Brazil have developed a fun and creative solution to communicate the importance of applying sunscreen to children, by using UV-sensitive dolls. The brand surprised families on Rio De Janeiro’s main beaches by distributing these dolls to the kids. The toys would turn red as a tomato–mimicking sunburnt skin–when exposed to sunlight without sunscreen. However, once sunscreen is ap...
Made in China 2025 - China Is Betting Big on These 10 Industries
[Business]
2015/06/08 11:04
China’s government launched its “Made in China 2025” program.With its 10 priority industries and milestones for creativity, quality, digitization and greenness, there is a lot for anyone operating in these industries in China or elsewhere to look at.We can be certain that behind these priorities will be a wave of cash and incentives to manufacturers and to consumers. We can be sure that many...
High-End Coffee Retailer Blue Bottle Coffee Has Raised an Additional $70M
[Investing]
2015/06/08 11:04
Why people are crazy about Blue Bottle, the coffee chain that just raised another $70 million from tech investors.High-end coffee retailer Blue Bottle Coffee, a favorite of the tech community, has received an additional $70 million in funding from several big-name tech investors and Fidelity Management and Research. Tetragon Financial Group, Morgan Stanley, Index Ventures, True Ventures, Bono,...
(Video) Batteriser is a $2.50 Gadget That Extends Disposable Battery Life by 800%
[Tech]
2015/06/08 11:04
Bob Roohparvar tells a killer story of industrial espionage. He says the robbery occurred last October at his Batteroo office space in a sprawling Silicon Valley office park. The target was intellectual property surrounding Batteriser, a simple metal sleeve that promises to give consumers up to eight times more life from their disposable batteries, AAA through D.The crooks clearly knew the buil...
