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Gen Z Audiences Heavy Users of Mobile Devices While Watching TV

65% don’t have a pay TV subscription; eight of ten watch TV via streaming, according to Samba TV.New research from Samba TV highlights the importance of streaming media, mobile phones and social media for marketers trying to reach the elusive “streaming first” generation of adults aged 18-26 who are often referred to as Gen Z. Samba TV’s analysis indicates that streaming platforms are the g...

(Patent) Apple Invents an Odd Physical Control Device That Sits Atop a Touch Display

The US Patent & Trademark Office published a patent application from Apple that relates to physical control devices for use with an electronic device having a touch sensor panel and/or touch screen. Apple notes that there are times when a user would prefer not to interact directly with a public touchscreen for hygienic reasons or is required to provide a fingerprint for ID purposes but don'...

(PDF) BCG - What’s Missing from Your AI Transformation Is a Transformer

Are incumbent companies getting the most out of the AI revolution? Not yet. In a recent analysis, we found that the AI adoption experience among incumbents has been uneven. Now more than ever, organizations are looking to AI technology to solve their unique business challenges and are seeking external tech partners to source AI solutions. But it is no simple matter for incumbents to go beyond o...

Harvard - AI Predicts Future Pancreatic Cancer

AI algorithms can screen for pancreatic cancer and predict whether patients will develop the disease up to three years before a human doctor can make the same diagnosis, according to research published in Nature on Monday.An AI tool identified people at the highest risk for pancreatic cancer up to three years before actual diagnosis.The findings point to the promise of AI for mass screening to...

Everseen Raises Over $70M for AI Tech to Spot Potential Retail Theft

In 2007, Alan O’Herlihy, who previously worked with large SAP installations as well as retail, set out to find a way to help retailers minimize “shrinkage,” or where a store has fewer items in stock than in its recorded inventory. He settled on computer vision as the solution to the problem, and founded a company, Everseen, to commercialize the technology.Everseen — which uses computer visi...

Where Major Social Media Platforms Are Spending Their Ad Budgets

YouTube increases traditional spend, while Pinterest looks to the silver screen. TikTok is backing away from paid social, and Twitter is experimenting with out-of-home as the pandemic subsides.Learn to partner with creators and build customer trust with authenticity. Join leaders from TikTok, the NBA and more at Social Media Week, May 16–18. Register now.By now, creators and the general public...

62% of Chinese Luxury Shoppers Are Buying At Home Vs. In European Capitals

The days of buying in bulk in Europe are over. Last month, more than half of luxury purchases by Chinese shoppers took place locally. The three-year-long pandemic saw Chinese nationals repatriating their luxury consumption, and now it seems there is no going back.Even with international borders reopened, local shoppers are choosing to splurge at home. According to sales compiled by alternative...

This Mixed Reality Headset Gamifies Your Fitness Regime, Trigers Healthy Habits in a Fun Way

Mixed reality is transforming the way we perceive and experience the world around us. We can virtually step into an immersive environment that feels almost like the real thing. One useful application of this technology is health gamification. For those who are unaware, gamification is the process of incorporating game elements such as points, rewards, and achievements, into non-game contexts.Th...

Dyson's New Hair Straightener Uses Hot Air Instead of Metal Plates

The Dyson Airstrait can dry and straighten wet hair without the risk of burning.Dyson stepped outside its comfort zone for its third hair-styling product in the Corrale: a $500 cordless flat iron that uses flexible plates to greatly reduce the risk of heat damage to hair. With the Dyson Airstrait, the company’s created another hair straightening device that takes advantage of what it does best...

The Midas List : The World’s Best Venture Capital Investors In 2023

After years of ballooning startup valuations and high-paced dealmaking in venture capital, the traditionalists are striking back in 2023. The investors who dominate the 22nd annual Midas List represent a return to VC’s roots: early-stage, high-conviction dealmakers who have returned real cash.Produced in partnership with TrueBridge Capital Partners, the Midas List has long tracked venture capi...

Startup UVeye Raises $100M to Use AI to Detect Tire Pressure, Car Problems

Vehicle inspection is a painstaking affair and requires immense attention to detail. When it comes to checking several vehicles, there is a likelihood of human error. Now there’s help at hand with US- and Israel-based UVeye, which comes to the rescue with the world’s first fully-automated suite of vehicle inspection systems.In a recent development, UVeye completed its Series D investment roun...

(PDF) Mckinsey - Europe’s Gen Z and The Future of Mobility

A recent McKinsey survey reveals that younger drivers in Europe have distinct mobility preferences.Like many generations before it, Gen Z doesn’t always follow the rules. For young drivers who still require a private vehicle, the types of cars they want to own, as well as how they want to own or access them, are fundamentally different from the preferences of older generations.As part of our r...

 

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[매일경제] "글로벌 마켓 센싱 & 트렌드 리서치 서비스, Annual Trend Report 2024 발표"

[매일경제] "2022 트렌드 전망 보고서' 파괴적 혁신 기술과 글로벌 유망 비즈니스 총망라"

[동아일보] "트렌드버드, 기업 고객 위한 맞춤형 동영상 제작 서비스 제공"

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[조선일보] "트렌드버드, 핵심 비즈니스 키워드 담은 2020 트렌드 전망 보고서 발간" https://biz.chosun.com/site/data/html_dir/2020/01/10/2020011002149.htm

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세계 최고의 트렌드 리서치: 트렌드버드_ 2022년 Trend Report


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1) Daily Trend Report


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2) Monthly Trend Report : February. 2024 Edition - http://www.trendbird.biz/27190


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3) Annual Trend Report : 2024 Edition ! - https://www.trendbird.biz/27107


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  • NO.6  Marketing / Advertising / Consumer  (231-Page) : 마케팅, 광고, 컨슈머 동향 트렌드

   6 - EMERGING INDUSTRIES

  • NO.7    AI / Robot / Big-Data Trends   (159-Page) :  AI, 로봇, 빅데이터 트렌드
  • NO.8    Commerce / Retail / Shopping Trends   (184-Page) : 커머스, 리테일, 쇼핑 트렌드
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4) Quarterly Trend Report : Q3. 2023 Edition - https://www.trendbird.biz/26561


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