MOMENTS are having a moment in advertising. Or at least a micromoment.As people flit from app to app online, they have little patience for any interruption, especially a banner ad or, heaven forbid, a 30-second commercial. Moments, whether they come during a 10-second Snapchat video or Twitter’s new collection of real-time news bites — called, fittingly enough, Moments — increasingly are all...

Prototype car safety systems are learning to watch the driver, as well as the road ahead, to predict future maneuvers more than three seconds before a driver makes them. Buy a new car these days and the chances are that it will be fitted with an array of driver-assistance technologies. These can match the speed of a car ahead, manage lane changing safely, and even apply the brakes to help preve...

Consider a vision of the travel experience in the not-too-distant future. Olivia, who is 28 and lives in Seattle, decides to add a few days of pleasure travel to a business trip to Sydney. She asks Travel Dreams on the Fly, one of several new travel-concierge apps that all her friends are using, for suggestions. Travel Dreams knows Olivia’s likes and preferences thoroughly—as well as those of...

Tales of the tech unicorn’s impending demise might be somewhat exaggerated. [click to enlarge]Spoke Intelligence and VB Profiles released a report recently that counted more than 208 of the mythical creatures, not to mention an additional 21 of the even more rarely spotted decacorns — startups with a valuation in excess of $10 billion.healthcare and biotech unicornsAlmost half of them live in...

There’s an entire sub-culture devoted to discussing ways of crafting the perfect espresso. Very often these guys talk about maintaining the perfect temperature, and perfect pressure during the extraction process; it’s a very precise technique some manufacturers claim to have honed to a science. The ROK Espresso Maker takes a completely different approach; call it an artistic interpretation of...

Mobile development company Chaotic Moon unveiled its idea for biosensors that might one day find themselves replacing credit cards.Austin-based mobile development company Chaotic Moon recently revealed their latest project in biowearables—electronic tattoos or Tech Tats. Tech Tats are biosensors that are placed on the skin like a tattoo and uses the skin itself as an interface.The electronic t...

In 2015 adidas stunned the football world by revealing that laceless football boots would be hitting the pitch in 2016. Revealed by some of the world's best players on Instagram a black out prototype boot appeared on training pitches across the globe.Now, the boot that dominated headlines is ready to dominate pitches and boss everyone.The ACE 16+ PURECONTROL, the world's first high performance...

Despite not being in action, drones are nothing new to the game of home package delivery. This drone concept for FedEx, however, introducing modularity to the system to carry not only cargo but passengers. Based around a single flying unit that can be equipped with a passenger module or cargo module, thereby transforming FedEx into the ultimate transporter of goods and people. To maximize effic...

42 percent of consumers said they were very interested in alternative ownership models.In the future, the car will know who the occupants are, make decisions for them, and even be a trusted companion. Consumers are eager to welcome the car as another smart device – albeit one weighing 3,000 pounds – that is embedded in the Internet of Things (IoT).Consumers expect to use cars differently – s...