TREND REPORTS
(Video) Powerade Billboards Let You Get Your Sweat On
[Business]
2015/06/04 11:21
Brand engagement for Powerade requires you to be harder, better, faster, stronger.Powerade and Ogilvy & Mather Berlin recently paired up to create the world’s first “Workout Billboards” which let passersby use advertisements to exercise.The series of interactive ads were set up across three cities in Germany and included three different specially-built interactive installments: a rotatin...
FIFA's Finance
[Investing]
2015/06/04 11:21
FIFA, football’s world governing body, is having a rough few days. On May 27th Swiss police, at the behest of American prosecutors, arrested seven FIFA officials in Zurich on suspicion of receiving bribes totalling more than $100m. Two other former officials and five businessmen are also being charged by the Department of Justice on similar allegations, some relating to behaviour which dates b...
How Ever-Higher Valuations Lead Unicorns Into A Cycle Of Private Capital Dependency
[Investing]
2015/06/04 11:21
Unicorns and dragons have become so ubiquitous that some argue investing in these companies is the only way for VCs to survive. This phenomenon makes for excellent entertainment, and for some either incredibly lucky or prophetic investors, there are billions of dollars to be made. But at what cost to entrepreneurs?The term ‘private IPO,’ increasingly used when a company raises very large late...
(PDF) BCG - Unlocking Lean in Decentralized Organizations
[Business]
2015/06/04 11:21
Globalization is leading more companies to adopt decentralized organization models—and for good reason. Decentralization offers clear advantages, such as a higher degree of entrepreneurship, increased local adaptation of products, better market intelligence, and faster response times to changes in local demand. However, this model also imposes challenges on manufacturing organizations. In our...
Trees Are Source for High-Capacity, Soft Batteries
[Tech]
2015/06/04 11:21
The experimental battery withstands being squeezed, making it less fragile than "hard" batteries.Wood pulp-derived nanocellulose is turning out to be pretty useful stuff. Previously, we'd heard how it could be used in things like high-strength lightweight composites, oil-absorbing sponges and biodegradable computer chips. Now, researchers from Sweden and the US have used the material to build s...
Consumer Tracking Company FullStory Raises $9M from KPCB & Google
[Investing]
2015/06/04 11:21
Kleiner Perkins Caufield & Byers led a $9 million funding round for consumer tracking company FullStory, the company announced today.FullStory lets businesses watch their customers’ moves on their website — DVR-style. The Atlanta-based company, which was cofounded by Google engineer Joel Webber, has partnered with BugSnag to record and show “console errors” to help engineering teams tar...
Lenovo Wake Up Keyboard
[Design]
2015/06/04 11:20
The Lenovo Wake Up Keyboard is an innovative solution that aims to revolutionize the way we game, work and design on laptops. Named for its reappearing keys, the design utilizes an elastic, semi-translucent surface material and a system of vertically moving keys that push and glow through the surface. Create a completely customized keyboard suitable for your own entertainment or work purposes o...
(Infographic) Here's What Marketers Need to Know About Mobile Dads
[Consumer]
2015/06/03 10:59
You've probably seen plenty of statistics about how moms use their smartphones, but what about dads? Father's Day, after all, is coming up on June 21.To get a closer look at how the other parent uses mobile, the Interactive Advertising Bureau and Millennial Media dug into comScore data about the 52 million mobile dads who make up 21 percent of total U.S. mobile users.While millennials tend to d...
(Video) Pocket-Sized Companion Helps Your Skin Outpace the Elements
[Product]
2015/06/03 10:59
WAY is a mobile dermatologist that helps protect your skin against dryness and damaging UV rays.Within three seconds of use, WAY will give you information about your skin that you’ll be able to use to promote better health. The product is aimed toward busy professional women, mothers, or anyone else who can’t find time to otherwise see to skincare. The tips it provides can be worked into a ti...
