Across any type of format, trust is an important component of advertising message resonance. But no matter the format, the desired end result is the same—action.So while a relationship exists between the trust and action, is credibility a prerequisite to purchasing? The results of the latest Nielsen Global Trust in Advertising Report suggests not always: Even formats with lower trust levels ca...

The product of Apple’s collaboration with the fashion brand Hermes, the Apple Watch Hermes went on sale today at a starting price of $1,100.The leather bands of the Hermes Watches come in three main styles — the $1,100 Single Tour, the $1,250 Double Tour, and the $1,500 Cuff.I love the marketing language used to get people to part with $1,100 for a smartwatch:Uncompromising craftsmanship. Pio...

Embattled clothing company says creditors have committed $70 million to continue funding its operations.American Apparel Inc. filed for bankruptcy protection on Monday, the latest setback for a company that was thrown into chaos after a battle to oust founder Dov Charney.The Los Angeles-based clothing manufacturer and retail chain has struggled with shrinking sales and an outsize store footprin...

In research published in the journal Advanced Materials, the Germany-based researchers have developed nanostructures capable of changing their electrical and optical properties when a finger passes by them. The resulting device could usher in a new generation of touchless displays.In a world where the “swipe” has become a dominant computer interface method along with moving and clicking the m...

Sensors are installed either on or in the ground of each parking space to detect whether or not the space is occupied.Trying to find a parking space in a city center isn't just frustrating at times, but can also waste time, cost money and result in needless tailpipe emissions. We've already seen a prototype from BMW that uses data from cars to predict where free spaces can be found, and now Bos...

The Nu-Drip saline bag design is so well designed in such a blatantly obvious way, I’m a little dumbfounded that no one has ever thought of it before. Saline bags come with various paraphernalia that really don’t add to the portability of the solution. You tend to associate the saline bag with that cumbersome metal pole upon which it hangs. In no way does that appear even remotely functional...

Ad blockers, which Apple first allowed on the iPhone in September, promise to conserve data and make websites load faster. But how much of your mobile data comes from advertising? We measured the mix of advertising and editorial on the mobile home pages of the top 50 news websites – including ours – and found that more than half of all data came from ads and other content filtered by ad block...

Imagine a reality where surgeons practice difficult procedures on virtual renditions of their patients before walking into the operating room, and professional athletes review their exact muscle movements on a 3D game tape after they walk off the field.Now that BioDigital, a 3D human body modeling startup, is releasing its API to the public, this is possible.Over the past two years, the New Yor...

IN NOVEMBER last year, we published an earlier iteration of the above graphic, comparing eastern and western Germany as the country marked 25 years since the Berlin Wall's fall with jubilant celebrations.This Saturday Germany will throw another party, this time commemorating the 25th anniversary of reunification, but just 11 months on, these celebrations take place against the gloomy backdrops...