Sex may sell itself, but that doesn’t mean it sells everything. A new study suggests that while advertisements with sex may grab your attention, they’re not good at actually selling you stuff.In a meta-analysis of 53 experiments involving nearly 8,500 participants, researchers from Ohio State University examined the effectiveness of sex and violence in advertisements. To synthesize the data,...

The Future Truck 2025 forecasts a less demanding long haul.Consumers have been watching news about driverless cars for a few years now, eagerly anticipating the road trip where everybody gets to stare out the windshield and watch the world go by. But no consumer has watched driverless tech as closely as shipping companies, for whom the arrival of a delivery truck with no driver will herald fund...

300 mn units sold in quarter; Samsung still top of the pile, but sees 4.3 percentage point decline in market share.Global smartphone sales saw a 13.5% growth in the three months ended June over a year-ago period, the slowest recorded growth rate since 2013, research firm Gartner Inc. said on Thursday.The drop in the growth rate was mainly due to declined sales in China. In the second quarter of...

Owlet Baby Care has expanded its Series A round by $6 million. It also picked up another $1 million in a National Institutes of Health grant--to bring its fundraising total to $9.2 million. The startup will use that cash for a fall launch of its Owlet Baby Monitor that is intended to alert parents via smartphone if their baby stops breathing.The startup is walking a very fine line between consu...

It even features the magsafe of pens. A magnetic cap that automatically aligns with the montblanc logo. Now that he's joined Apple, famed industrial designer Marc Newson seems like he'd be more likely to design an iPad stylus at this point than a pen. But there's no rubber tip to be found on Marc Newson's latest creation, the Montblanc M fountain pen; it looks designed to write a love letter to...

From the makers of Bulletproof coffee, comes FATwater, a drink laced with coconut oil extracts and a punch of energy.Oil in water conjures images of an upsetting ocean spill rather than effective rehydration, but a diet hack thinks otherwise. Startup Bulletproof thinks oily water could be the next big thing in health trends. The product page for it’s latest product, affectionately named FATwat...

When it comes to the selection of materials compatible with 3D printing, things seem to really be picking up as of late. From plastics to metals to clays, concrete and biological material, researchers are devising methods of printing with just about everything these days.Just a couple months back we covered an Israeli company called Micron3DP, which had managed to create a process to 3D print g...

Labeled as a ‘world’s first’, a 27 meter-long (90 feet) glass bottomed swimming pool is set to be installed at nine elms, a riverside district under construction in south london. suspended ten storeys above ground, the pool will bridge two apartment buildings making it possible to swim between the two structures.glass bottomed sky pool embassy gardens legacy buildings london HAL architects a...

According to a new survey, 36% of smartphone owners report using messaging apps such as WhatsApp, Kik or iMessage, and 17% use apps that automatically delete sent messages such as Snapchat or Wickr.Both of these kinds of apps are particularly popular among young adults. Half (49%) of smartphone owners ages 18 to 29 use messaging apps, while 41% use apps that automatically delete sent messages....