Here's the Story Behind Those Idiotic 'Plastique' High-End Plastic PantsMaybe you saw the billboard, or the documentary about Frank La Rant, or the lookbook. If so, you were probably disappointed to learn that Plastique, the high-end plastic pants supposedly designed by La Rant, aren't real. And that Fruit of the Loom was behind it all.The spoof by Crispin Porter + Bogusky originally came from...

MONTHLY TREND REPORT - May. 2015 Edition Released !"TRENDBIRD (What's the Next Big Thing ?) is a Global Trend Research & Consulting Service that Instantly Delivers Industry Expert Information on Emerging Trends & Future Business Opportunities from Around the World, Ahead of The Curve." * 글로벌 리딩 기업의 C-Level 경영진 및 경영전략, 기술연구소, 신사업, 마케팅, 디자인 등 핵심 전략부서에...

Three of the top five technologies consumers most prefer in their next vehicle are related to collision protection, according to the J.D. Power 2015 U.S. Tech Choice StudySM released today. Technologies that reduce the overall burden of driving and enhance the safety of the vehicle and its occupants receive the most consumer attention. Among the technologies consumers express most interest in h...

For the health-conscious, we have frequently discussed the benefits of lap swimming from Endless pools to Pool Treadmillca that transforms your swimming pool into a twirling exercise machine. The latest option that pushes the aerobic benefits of swimming comes from Cal Spas. The global manufacturer of Home Resort Products takes an environmentally conscious approach to swim spas by offering a hy...

THE world is in the middle of a skyscraper boom. Last year a record number of tall buildings were completed; and the record for the world’s tallest is being broken more regularly and more spectacularly than ever before, particularly in the Middle East. [click to enlarge]Man’s skyscraper drive has, in general, been tethered to his economic one. The height of the tallest building completed in e...

Amazon unveiled the financial performance of its powerful growth engine for the first time on Thursday, and the numbers sure looked pretty — especially compared with big companies like Microsoft and Google that are chasing it.While Amazon is primarily known as an online retailer, its revenue and its stock market returns for years have been energized by an entirely different kind of commerce: r...

Audi is making a new fuel for internal combustion engines that has the potential to make a big dent when it comes to climate change – that's because the synthetic diesel is made from just water and carbon dioxide.The company's pilot plant, which is operated by German startup Sunfire in Dresden, produced its first batches of the "e-diesel" this month. German Federal Minister of Education and Re...

Implantable device could allow doctors to test cancer drugs in patients before prescribing chemotherapy.More than 100 drugs have been approved to treat cancer, but predicting which ones will help a particular patient is an inexact science at best.A new device developed at MIT may change that. The implantable device, about the size of the grain of rice, can carry small doses of up to 30 differen...

After closing at 5,048 back in March 2000, the Nasdaq took more than 15 years to close above that level, closing at 5,056 on Thursday to make a new record closing high. During the day on Thursday, the S&P 500 also breached an intraday record high. [click to enlarge]And while it's been a long road for some investors, even those who got into the market at the absolute top of the tech bubble h...