The beauty brand offers a glimpse into what today’s tweens care about, and what it takes to win them over.Like clockwork, when my daughter turned 9, she started to show interest in nail polish, lip balm, and haircare. “Mommy, I think I need shampoo for my specific hair type,” she told me.I knew the day would come when my daughter would be lured in by beauty products, but I still found myself...

PepsiCo designed a new spicy potato chip without using its signature—and artificially formulated—dyes. Remaking the original Doritos is proving much harder.If a potato chip isn’t bright red, will people know it’s spicy? This type of question kicked off a yearlong effort by PepsiCo Inc.’s marketing innovation, research and development, and consumer insights teams to invent a new kind of sea...

Countries can select their national animals to represent either their heritage or natural biodiversity. In this graphic we’ve mapped the national animals of 29 countries across Asia, based on information from AnimalSake.Lexus, Buick, and Mazda were rated the three most reliable car brands in the U.S. for 2025J.D. Power measures reliability as problems per 100 vehicles (PP100) over three years...

Dentsu has launched its latest thought leadership report, The Gen Z Effect: Shaping the Year of Impact, a bold exploration of how Gen Z is redefining content creation, consumption, and connection in today’s fast-evolving media landscape.Drawing on exclusive data and insights from dentsu’s 2025 Media Trends report, this special edition takes a deep dive into the trends reshaping the future of...

Amp’s streamlined design could make any room in the house your home gym.This nondescript piece of home decor is about the size of a narrow bookshelf, and it looks like a vertical soundbar speaker. In reality, it’s a new home fitness device—and it hides a gym’s worth of workout machines.Amp is a $1,995 home fitness device that streamlines the clunkiness of a cable-based workout machine into...

US consumers have become more active in their healthcare decisions and are seeking engagement from healthcare organizations. Addressing these trends can improve healthcare businesses’ results.US consumers are taking an increasingly active role in their health, seeking information from a variety of sources and considering new engagement models. As this trend continues, healthcare organizations...

Apple is exploring the idea of adding cameras and visual intelligence features to its smartwatch, thrusting the company into the AI wearables market. Also: Apple makes major executive changes following its Siri struggles, while the EU is pushing hard to open up iOS.Over the past couple of years, we’ve seen an influx of AI wearables hit the market, ranging from the failed Humane Ai Pin to Meta...

Over 50% of SoftBank's deals in the last two years have been for AI or AI hardware companies. Today's acquisition of Ampere is the latest in a series of deals that position SoftBank to dominate the AI space.Three key components of SoftBank's wholistic AI strategy:1. AI Infrastructure & ComputingSoftBank is deploying massive amounts of capital across the foundational layers of AI including t...

Using AI and a 3D rendering technique called Gaussian splatting, Volvo is generating rare traffic incidents to train its cars' safety technologies.Using AI and a 3D rendering technique called Gaussian splatting, Volvo is generating rare traffic incidents to train its cars' safety technologies.Volvo has taken to a cutting-edge technique for reconstructing scenes in 3D virtual worlds to help its...