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TRENDBIRD (What's the Next Big Thing ?)는 분야별 전문가들이 글로벌 시장의 핵심적인 사업 기회 및 미래동향 정보를 글로벌 시장과 시차없이 제공하여, 미래의 사업기회를 적시에 포착 하도록 조력하는 "Global Trend Sensing & Market Intelligence" 서비스로, 800여 개의 글로벌 선도 기업들이 19년간 채택해 온 재계약률 85%의 신뢰도 높은 미래 전략 파트너입니다.
1.고객 가치 : 향후 2-3년간 시장을 주도할 것으로 전망되는 혁신 기술과 신사업 아이템에 대한 전망을 전문가 큐레이션으로 제공하여,, 급변하는 시장 환경에서 경쟁 우위를 확보할 수 있습니다.
2.경쟁 우위 : 구체적 사례 중심의 트렌드 분석, 실시간 글로벌 시장 동향, 글로벌 전문가 정보 네트워크, 기업 맞춤형 서비스 제공을 통해 혁신적인 비즈니스 발굴을 지원합니다.
3.주요 고객 : 국내에서는 삼성, SK, 현대, LG, 한화 그룹 등 800여개 글로벌 선도 기업의 CEO/경영진 및 미래전략/신사업, R&D/선행 기술연구소, AI 전략/기술, 마케팅/디자인, UX/CX센터, CVC 등 신사업 및 신기술 발굴에 활용 중입니다.


* (매일경제 기사) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 "Top 10 Emerging Trends" 발표

 

American Drinking More Spirits, Less Wine

Pernod Ricard, one of the biggest global wine and spirits sellers, is decanting the majority of its immense wine portfolio to Australian Wine Holdco, the French company announced Wednesday, doubling down on its growing spirits business.The news follows years of stalling vino demand at Pernod — with wine accounting for just 4% of the brand’s ~$13B worth of sales in fiscal year 2023 — as China...

Nike ACG Watercat+ Shoe – A Quick Drying Shoe That Makes You Unafraid To Get Wet

Nike ACG Watercat+ Shoe is a stylish shoe designed to make you unafraid to get wet. When you prefer to spend your time splashing around, this quick-drying Watercat+ will take you to the water’s edge and across to the other side. It’s a gorgeous shoe born out of Nike’s long history of woven shoes, the upper part is crafted with non-wicking cords for good breathability.Nike ACG Watercat+ Shoe...

(PDF) Mckinsey - From Raw Data to Real Profits

Building a profitable data business hinges on having not just the right data but also a business model and enterprise capabilities to support it.Almost two centuries ago, Lewis Tappan and John M. Bradstreet illustrated the potential for turning data into a profitable product. At the time, businesses and merchants were expanding their operations and needed a reliable way to determine the creditw...

Sarco : The Suicide Capsule Causing a Stir in Switzerland

The organisation “The Last Resort” has confirmed that the suicide capsule Sarco is to be used in Switzerland. This should happen this year, it said on Wednesday.Disclosing information about a person’s euthanasia is disrespectful, said Fiona Stewart, founding member of the organisation, to the media. However, she assumed that the capsule would be used this year.Want to read our weekly top sto...

(Infographic) The Value of Customer Experience for Healthcare Payers

Customer experience remains a challenge for payers, but there’s a real business case for investing in it.[bain]

Nike And Hyperice Unveil Recovery Boot Ahead of Olympics

The new Nike x Hyperice boot from Nike and Hyperice adds heat and compression to create a recovery boot. Nike athletes traveling to Paris will have recovery technology on the go. Nike, together with Hyperice, has developed a line of innovative wearable technology designed to facilitate warm-up and recovery for optimal performance.The Nike x Hyperice boot is a high-top shoe offering heat and dyn...

30% of Gen Z Consumers Shop by Voice Every Week

Voice technology is revolutionizing the way consumers shop, with a significant portion of the global population embracing this modern convenience, as young consumers lead the charge.The 2024 PYMNTS Intelligence report, “How the World Does Digital,” surveyed more than 67,000 consumers from 11 countries representing around 50% of the global GDP, examining their digital behaviors in multiple fac...

(Video) SoftFoot Pro Flexible Artificial Foot

The SoftFoot Pro replicates the bones and tissues of the human footIstituto Italiano di Tecnologia.Imagine if one (or both) of your feet couldn't conform to uneven walking surfaces, or flex to spring you forward with each step. That's what it's like for most people who have prosthetic feet, although an experimental new foot could change that.The vast majority of prosthetic feet are either compl...

Streaming Hits 40% of U.S. TV Usage for the First Time

According to Nielsen’s The Gauge, a monthly report on TV viewing behavior in the United States, streaming services reached a record share of 40.3 percent of TV usage in the United States last month, leaving cable and broadcast far behind at 27.2 and 20.5 percent, respectively. It's been two years since streaming first surpassed cable TV in July 2022 and, aside for some seasonal fluctuations, i...

 

  Emerging Trends & Future Opportunities


 
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■ 언론 보도 기사 

(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표

(중앙일보) 트렌드버드, '2026년의  Annual Trend Report와 10대  이머징 트렌드' 발표

(전자신문) 트렌드버드(Trendbird), 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표


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( Trendbird Premium Membership 서비스에 관심있으신 기업/기관 담당자분들께서는 service@trendbird.biz로 본인이 소속된 조직명과 부서명, 직책 및 연락처를 기입하신 후 이메일을 보내주시면, Trendbird Premium Membership 서비스 소개 자료를 발송해 드리도록 하겠습니다.)