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Adidas Allows Homer Simpson To Take Center Stage on Stan Smith Sneakers

In today’s interconnected digital age, memes have become a language of their own, transcending traditional forms of communication and bridging gaps between introverts and extroverts alike. These quirky, often relatable snippets of humor have the power to create communities founded on shared interests and a collective sense of amusement. Riding this wave of contemporary culture, numerous clothi...

Luxury Brands Face Uphill Battle as China’s Growth Slows

Economic downturns, while challenging, offer brands an opportunity to reflect and reinvent themselves. Here are three strategies for navigating China's tricky terrain. China’s meteoric development over the last two decades has becomes a growth engine for luxury brands. Given the country’s rapidly expanding middle class, rising incomes, and insatiable appetite for opulence, Chinese consumers h...

(PDF) Mckinsey - Sustainability in Packaging 2023 : Inside The Minds of Global Consumers

Consumer sentiment on sustainability is changing as we emerge from the COVID-19 pandemic. A few common themes are clear, but views on packaging materials and environmental priorities vary by country.Sustainability continues to be an increasingly important issue for the packaging value chain. At the same time, consumer awareness is also growing. As societies emerge from the COVID-19 pandemic, co...

(M&A) OpenAI’s First Acquisition is an AI Design Company

Snatching up design studio Global Illumination will help OpenAI bring purpose to this nascent technology.Last year brought us the technological big bang of generative AI. The world was changed overnight by new systems like Midjourney and ChatGPT, which were capable of generating images and articles from nothing but a few written prompts.But the truth is, we’ve barely tapped the potential of th...

Buying Second-Hand Is Gaining Popularity

Second-hand shopping is gaining traction in several countries around the world. Data from the Statista Consumer Insights survey reveals that in the United States, now as many as 60 percent of respondents say they have made at least one second-hand purchase in the past year, up from 49 percent in 2019. A similar trend can be seen in the other countries polled in the survey, with France seeing th...

Ingenious Toothbrush Stores & Dispenses Toothpaste Tablets Like A PEZ Dispenser

With our super hectic lives and chalked-up schedules, bathtime is probably the only time of the day when we get to truly relax and unwind. It’s that precious hour of the day when we can completely indulge in self-care, and pamper ourselves, hence it is my favorite time of the day. Having a beautifully designed bathroom with thoughtful designs will only amplify this special time of the day. The...

(Infographic) Digital Transformation : 4 Essential Strategies for Businesses

Digital technology can have a profound impact on the success of a business, so it’s no surprise that a whopping 93% of organizations are either operating with a digital-first business strategy or plan to in the future.But what does digital transformation involve? In this graphic, sponsored by Airwallex, we explore four strategies that are essential for digital transformation. Let’s dive in.1....

Big Companies Use AI-Generated Ads Because They’re Cheap

Do you really want to know if AI is selling you something? Creating an ad can be tricky and costly, and more brands see generative AI as a means to make that process less painful.Reuters reported large advertising agencies like WPP and multinational corporations like Unilever look to generative AI to cut marketing costs while making more ads. WPP clients Nestlé and Mondelez, makers of Oreo and...

SPAC Mergers Have Hardly Been A Guarantee of Success In Recent Years

Vietnamese EV startup VinFast completed its merger with a SPAC on Monday and its shares soared 68% on its first day of trading — catapulting its valuation to $86 billion, above automotive giants like Volkswagen, Ford, and GM. However, by Wednesday, its shares had dropped sharply around 19%.The rollercoaster debut of VinFast is a familiar tale in the world of SPACs, or special purpose acquisiti...

 

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