TREND REPORTS
(PDF) Mckinsey - Electric-Vehicle Buyers Demand New Experiences
[Consumer]
2023/08/23 09:08
Consumer attitudes toward electric vehicles are changing fast—and so are expectations of the car-purchasing experience.When buying an electric vehicle, consumers want an experience that matches their expectations of the car itself. That is, something exciting and innovative but also reliable and predictable. They expect to both transact online and negotiate with a real person, and they still n...
The World's Most Dexterous Fresh Produce Packing Robot - Wootzano
[Tech]
2023/08/23 09:07
The system helps maximise food freshness by increasing production line capability.Spotted: In many countries, agriculture faces a shortage of both skilled and unskilled workers. According to recent research by the Organisation for Economic Co-operation and Development (OECD), much of the decline comes from the combination of a long-term decrease in agriculture’s percentage of GDP, technologica...
A Biodegradable Coating for Paper Packaging - Melodea’s ‘VBcoat’
[Tech]
2023/08/23 09:06
Melodea has created recyclable oxygen, grease, and water barrier coatings to make paper packaging completely eco-friendly.Paper is often hailed as the perfect sustainable alternative to plastic packaging, with many consumers instinctively putting paper materials in their recycling bins without thinking. However, many paper-based products are laced with unrecyclable components, such as plastic c...
(Infographic) The 50 Most Valuable Companies in the World in 2023
[Investing]
2023/08/23 09:05
Market capitalization, or market cap, is one measure of a company’s value as determined by the stock market. It is easily calculated by multiplying the company’s outstanding shares by its current share price.In this graphic, we present a treemap chart that visualizes the world’s top 50 publicly-traded companies by market cap, using data as of Aug. 16, 2023.Editor’s note: While market capita...
Adidas Allows Homer Simpson To Take Center Stage on Stan Smith Sneakers
[Product]
2023/08/23 09:04
In today’s interconnected digital age, memes have become a language of their own, transcending traditional forms of communication and bridging gaps between introverts and extroverts alike. These quirky, often relatable snippets of humor have the power to create communities founded on shared interests and a collective sense of amusement. Riding this wave of contemporary culture, numerous clothi...
Luxury Brands Face Uphill Battle as China’s Growth Slows
[Business]
2023/08/23 09:03
Economic downturns, while challenging, offer brands an opportunity to reflect and reinvent themselves. Here are three strategies for navigating China's tricky terrain. China’s meteoric development over the last two decades has becomes a growth engine for luxury brands. Given the country’s rapidly expanding middle class, rising incomes, and insatiable appetite for opulence, Chinese consumers h...
(PDF) Mckinsey - Sustainability in Packaging 2023 : Inside The Minds of Global Consumers
[Business]
2023/08/22 09:10
Consumer sentiment on sustainability is changing as we emerge from the COVID-19 pandemic. A few common themes are clear, but views on packaging materials and environmental priorities vary by country.Sustainability continues to be an increasingly important issue for the packaging value chain. At the same time, consumer awareness is also growing. As societies emerge from the COVID-19 pandemic, co...
(M&A) OpenAI’s First Acquisition is an AI Design Company
[Product]
2023/08/22 09:09
Snatching up design studio Global Illumination will help OpenAI bring purpose to this nascent technology.Last year brought us the technological big bang of generative AI. The world was changed overnight by new systems like Midjourney and ChatGPT, which were capable of generating images and articles from nothing but a few written prompts.But the truth is, we’ve barely tapped the potential of th...
Buying Second-Hand Is Gaining Popularity
[Business]
2023/08/22 09:08
Second-hand shopping is gaining traction in several countries around the world. Data from the Statista Consumer Insights survey reveals that in the United States, now as many as 60 percent of respondents say they have made at least one second-hand purchase in the past year, up from 49 percent in 2019. A similar trend can be seen in the other countries polled in the survey, with France seeing th...
Emerging Trends & Future Opportunities
■ 언론 보도 기사
(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표
(중앙일보) 트렌드버드, '2026년의 Annual Trend Report와 10대 이머징 트렌드' 발표
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