TREND REPORTS
2022 Gartner Hype Cycle for Digital Advertising
[Business]
2022/08/08 09:06
The Expanded Role of Artificial Intelligence in Advertising is Expected Within a Decade, but Privacy Concerns May Impede Progress.There are four emerging technologies on the 2022 Gartner, Inc. Hype Cycle for Digital Advertising that are expected to have a transformational impact on digital advertising: artificial intelligence (AI) for marketing, emotion AI, influence engineering, and generative...
Decoding Ralph Lauren’s New China Strategy
[Business]
2022/08/08 09:05
July saw the launch of a dedicated Double RL store and Ralph’s Bar at Sino-Ocean Taikoo Li — one of the city’s most luxurious retail mecca. With its iconic pony logo and preppy Polo tees, Ralph Lauren has come to embody American luxury on a global scale. And now, as the brand extends its presence to China’s luxury hub, Chengdu, more shoppers are set to be welcomed to its world of wardrobe s...
How People Expect The Metaverse to Improve Daily Life
[Consumer]
2022/08/08 09:04
While the metaverse is still taking shape, consumers are already interested in using it to enhance everyday experiences. About 60% of US teens and adults believe that virtual environments will make the process of finding a fitness or exercise routine significantly better, and the same percentage expect them to improve real estate shopping.Beyond the chart: Brands seeking to replicate real-w...
Ambulance Stretcher Design – A Wheelchair, A Scoop Stretcher, and A Cart Wheel in One
[Design]
2022/08/08 09:03
Studio Rotor designed and developed Ambulance Stretcher Design as medical equipment that transforms from a lightweight wheelchair into a scoop stretcher. It’s a concept project for Retter Medical which then further developed by IDP Amsterdam for manufacturing. It’s a flexible equipment to transport patients with light injuries, whether using a wheelchair or a scoop stretcher. The patented mec...
(PDF) Mckinsey - US Summer Travel Trends 2022
[Consumer]
2022/08/05 09:10
McKinsey’s recent US travel survey shows that leisure travel is booming, and this summer many people are planning to take their vacations “no matter what.”Summer 2022 is likely to be a good one for travel and tourism in the US. The following five key trends are shaping the industry, with implications for hotel owners.Revenue per available room (RevPAR) in the US is outstripping not just 2020...
Smarter Sorting Raises Additional $7M for Consumer Goods Data
[Investing]
2022/08/05 09:09
Smarter Sorting, a Boulder, Colo., Austin, Texas, and Los Angeles-based consumer goods data and sustainability company, raised an additional $7m in funding.Regeneration.VC made the investment and Michael Smith, Regeneration.VC’s General Partner, joined Smarter Sorting’s board of directors with this deal. This capital comes as an extension to the recent $25M investment round led by G2 Venture...
Benedict Evans - Back to The Trend Line ?
[Investing]
2022/08/05 09:08
The Covid Rotation turns, and ecommerce penetration is back to the trend line. But which trend line, and which penetration?Back in 2020, as we were all locked down and forced to do everything online, we got very excited about ecommerce penetration. All sorts of charts went viral showing that we’d jumped forward anything from three to five years in a couple of months. This was a big part of the...
The National Gallery Kicks Off Its First Immersive Experience In Roblox
[Design]
2022/08/05 09:07
An adaptation of the museum's first AR project, The Keeper Council marks the National Gallery's debut in the metaverse. Earlier this year, the National Gallery, London released its first augmented reality experience. The mobile-based The Keeper of Paintings and the Palette of Perception invited young visitors on an AR-powered quest through the London institution to locate the lost “Palette of...
TikTok to Overtake Facebook in Influencer Marketing Spend This Year, YouTube by 2024
[Consumer]
2022/08/05 09:06
Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform in the U.S. According to a new analyst report, Instagram is on track to capture nearly 3x the amount of influencer marketing spend compared to TikTok in 2022 — or $2.23 billion spent on Instagram compared with the $...
