A scannable QR code advertisement created by drones above the skies of Shanghai.In terms of making an out of this world marketing stunt, China leads the world marketing experience for their audience. By starting with a touching cinematic soulful advertisement campaign down to AI-powered marketing campaigns, China has it all.And to get things more exciting, they are reinventing their ways of pro...

The global shortage of semiconductors has made the fierce competition in the tech industry even more cutthroat. - How the chip shortage got so bad -- and why it's so hard to fix- Surging demand and political tension play havoc with global supply chains[U.S. President Joe Biden holds up a silicon wafer at the White House on April 12 during a virtual meeting with CEOs to discuss supply chain issu...

The historic three-day sale of works by renowned digital artist Pak marks a milestone in Sotheby’s relationship with NFTs.Between 12 and 14 April, Sotheby’s – in collaboration with digital creator Pak – launched a three day sale and auction of Pak’s NFTs (non-fungible tokens). The collection, known as ‘The Fungible’, was sold exclusively through Nifty Gateway, the leading marketplace for...

New paint reflects 98% of sunlight as well as radiating infrared heat into space, reducing need for air conditioning.Researchers at Purdue University have produced ultrawhite paint to cool buildings, and thus reduce the need for air conditioning. That in turn reduces emissions. The research was just published in the journal ACS Applied Materials & Interfaces.Reflective white paints currentl...

Netflix’s share of the online video market is shrinking.That’s the takeaway from two new reports out this past week, the first of which comes from Parrot Analytics, a startup that measures audience interest in online TV shows. According to Parrot, Netflix accounted for about half of the original series people around the world wanted to watch online in the first quarter of 2021.relates to Netf...

We all have our midday rituals while working from home. While mine typically consists of going back and forth between my desk and my kitchen to get some snacks, others have formed more productive habits like cleaning and meditating. A team of Seoul-based designers has conceptualized and designed a modular WFH appliance called Fot to help get those chores and rituals done during the workday. The...

Coming out of COVID-19, companies want—and need—to innovate. But too few are ready to rise to the challenge.Successful innovation takes three things. Making innovation a priority. Committing investment and talent to it. And being ready to transform investment into results. So how are the most innovative companies doing?Innovation priority is up.Let’s start with the good news. The number of c...

DJI has just upstaged the launch of its own DJI Air 2S drone by announcing a new sub-brand called DJI Automotive – the new home for its self-driving car tech.Rumors earlier in the week had suggested the drone maker might be moving into autonomous driving, which is a good fit for DJI considering its drones use cutting-edge obstacle avoidance. But DJI has just made the move official on its new D...

Epic Games said today it has raised $1 billion in a new round of funding in its bid to build the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One.The company said the money will enable it to support future growth opportunities, and it places Epic’s equity valuation at $28.7 billion.This round includes an additional $2...