Equinox Hotels Opens AMAALA Resort.What’s happening: The premium fitness operator opened a luxury resort on Saudi Arabian’s Red Sea coast, with broader expansion underway.Performance stay. Built with Red Sea Group’s AMAALA megaproject, the property anchors Triple Bay’s luxury wellness hub while extending Equinox’s high-performance ethos beyond the gym.The resort features 128 circadian health-aligned guest rooms and 21 Equinox-branded residences, plus a 20K-sq-ft fitness club, rooftop magnesium pool, four nutrition-focused dining venues,...

AI Agents Can Cut Costs Dramatically—but Only When the Workflow Economics Work.As companies accelerate agentic AI adoption, many are discovering that the economics are far more complex than simply reducing token costs. McKinsey argues that the real determinant of value is the economics of the entire workflow—combining model costs, infrastructure, orchestration, human oversight, transaction volumes and the business value created.Enterprise AI spending is rising even as token prices continue to fall. As of July 2026, a frontier model such as...

McDonald’s and Burger King boost training to improve hospitality; ‘Our restaurants seem rushed, impersonal, sterile’.Fast-food chains are boosting employee training and giving priority to customer service after finding that digital kiosks and apps turned off some diners.McDonald’s is launching a hospitality push next month and plans to retrain more than two million global workers starting later this year.Burger King is instructing managers to staff front counters, while Wendy’s is reviewing its AI drive-through trials to improve service...

Apple’s big fall event on Wednesday followed a familiar script: After a cinematic intro (shot on iPhone of course), freshly crowned CEO John Ternus rattled through the well-produced announcements of the iPhone 18 Pro, AirPods 5 and Apple Watch Series 12/Ultra 4, all of which do most of the same stuff as before, just a little bit better. There were new Apple Intelligence features of course and then there was one more thing – a beloved tradition at Apple – which Ternus announced with a satisfied smirk: the long-awaited foldable iPhone.The p...

Researchers found the new anti-aging drug reduced participants’ biological age, measured by ‘aging clocks,’ 100% of the time.Artificial intelligence has long been imagined as the future of medicine. The idea that AI will someday cure cancer is widespread enough that Anthropic CEO Dario Amodei recently posted that “saying that AI will cure cancer is more a cliché than it is inspiring,” while OpenAI CEO Sam Altman claimed that curing cancer wouldn’t be “enough” and that “we should set our sights higher.”Despite the hype, an AI-based...

Back-to-School Shopping Reveals How Consumers Will Spend This Holiday Season.Back-to-school shopping is emerging as an early warning signal for retailers about how consumers will behave through the upcoming holiday season. A new Boston Consulting Group (BCG) survey of more than 1,200 Canadian parents reveals a consumer market under growing financial pressure, while also showing how artificial intelligence is beginning to reshape the path to purchase. The biggest signal is **value pressure**. Nearly 60% of Canadian parents expect to spend mor...

NEA, Atreides and Jim Clark are among investors putting $875 million into firm making chips designed for fast running of AI models.Positron, an artificial-intelligence chip startup focused on designing hardware that helps AI models run more quickly, said it has raised $875 million at a valuation of $5 billion, marking a significant increase in the company’s worth over the last six months.The round was co-led by venture-capital firm NEA, Atreides Management, Valor Equity Partners, Andra Capital, analyst Dylan Patel’s SemiAnalysis Capital an...

AG1 has turned the awkward optics of travelling with loose creatine powder into an airport OOH campaign for AG1 Pro, placing ads inside security trays and across terminals in Denver, Austin and Seattle.The idea takes a familiar bit of consumer behaviour and puts the message at the exact moment it becomes uncomfortable.One TSA security bin asks: “Is your creatine travel routine raising a few eyebrows?”Another execution reads: “Is your DIY-packed creatine causing delays? There’s a better way.”The answer is AG1 Pro, the brand’s upgraded f...

1. (PDF) McKinsey - 2026 글로벌 농가 인사이트: 농업 생성형 AI 확산과 지출 축소농가 수익성 악화에 따른 지출 축소: 농산물 가격 하락과 원가 상승으로 농가 지출 전망이 2024년 대비 24%p 급감한 가운데, 범용 보호제 전환 및 장비 구매 연기 등 비용 절감 기조 확산.낮은 진입 장벽을 무기로 한 생성형 AI의 가속화: 기존 애그테크(Agtech) 확산은 완만한 반면, 생성형 AI는 낮은 초기 비용과 직관적 유용성을 무기로 농가의 17%가 도입하며 빠른 확산세 기록.디지털 탐색과 인적 검증을 결합한 하이브리드 구매: 제품 탐색 및 비교는 디지털 채널(30% 이상)을 활용하고 최종 구매...