1. 유럽의 명품 브랜드들, 미국의 AI 신흥 부호 고객 유치를 위한 총력전글로벌 불황 속 미국 하이엔드 소비층의 독자적 회복세: Iran 전쟁 발발 및 China 자산 시장 침체로 전 세계 럭셔리 부문 소비가 위축된 국면 속에서, AI 랠리와 임금 그로스 수혜를 입은 미국 초고액 자산가층의 강력한 구매 복원력 확인.북미 시장 중심의 공격적 오프라인 유통망 확장 전착: LVMH, Moncler, Gucci 등 메이저 하우스들이 미국 내 크루즈 컬렉션을 개최하는 한편, 2025년 기준 글로벌 신규 매장 오픈 비중의 27%를 북미에 집중시키며 사상 최초로 Europe과 China 추월.세제 혜택 거점 및 2선 도시로...

European luxury brands have sharpened their focus on the United States, with a surge of store openings and fashion shows to lure a new crop of wealthy shoppers enriched by the AI and tech boom and offset weak consumer confidence in the rest of the world.After two years of contraction, the luxury goods sector was showing signs of stabilisation until the Iran war that began at the end of February, disrupting travel and denting luxury spending far beyond the Middle East.And China, the biggest source of luxury sales growth for two decades, is st...

Refik Anadol’s Dataland opens June 20 in Los Angeles with AI-generated visuals, personalized scents and 1.5 billion pixels that illuminate five galleries.Refik Anadol chose Los Angeles to build the “world’s first Museum of AI Arts,” as he terms it, for good reason. The Light and Space movement was born in the city, starting in the 1960s, when James Turrell masked windows in a shuttered Santa Monica hotel to control the light. Light and Space artists (Robert Irwin, Doug Wheeler and others) had a singular goal: to reduce the field of visio...

AI shopping agents will test pricing strategies designed around human psychology alone.AI shopping agents are set to threaten the economics of basket building by cherry-picking the cheapest products from multiple online grocers in split orders.But grocers that drive traffic with low-priced known-value items must still cater to humans who perceive value through KVIs and build orders around them.Grocers should respond by finding new ways to incentivize basket building, offering a unique assortment, making some deals store-only, and creating di...

Search giant is putting about $75 million into the film company as part of an artificial-intelligence research partnershipGoogle is investing around $75 million in independent movie studio A24 as part of a new artificial-intelligence research partnership.The partnership is an unusual alliance between Google’s DeepMind AI unit and A24, as Hollywood has been wary of artificial intelligence.The deal marks Google’s first investment in a film studio.Google is investing in independent movie studio A24 as part of a new artificial-intelligence res...

Guinness has introduced a limited-edition binoculars giveaway designed to help football fans enjoy a closer view of the action during this summer’s tournament.Named Guinness Binoculars, the collectible product targets supporters who want a better look at every moment of the match, whether they are sitting in the upper tiers of a stadium, watching from the back of a crowded pub, or following the game from their living room.The fully functional binoculars come with a premium leather carrying case and are positioned as a playful extension of G...

Oil reserves in the U.S. have fallen to historic lows as the Trump administration has been releasing stocks to counteract rising oil and gas prices amid the war in Iran. According to federal data, the speed of the release has broken the previous record set during the Biden presidency when reserves were tapped because of the Russian invasion of Ukraine and the ensuing energy crisis.A possible opening of the Strait of Hormuz, an important global oil chokepoint, could alleviate the situation. U.S. President Donald Trump has said he expects the...

Learn how outgassing affects optical, semiconductor, and aerospace systems — and how to prevent it.Master Bond has been formulating and manufacturing Adhesives, Sealants & Coatings since 1975.Generic adhesives allow volatile molecules to escape through a loosely bonded polymer network (left). NASA-compliant low outgassing adhesives use a highly cross-linked structure to keep contamination in check (right).Outgassing is the release of volatile substances from a cured adhesive over time. These released materials, which may include residua...

Consumers are handing execution rights to AI agents, and the brands facilitating that transfer are rewriting how digital commerce, work, and information flow.

The background condition is a decade of mobile-native behavior: persistent apps, background sync, push notifications. Users already live with software that acts without being asked. What shifted in 2026 is that the acting now includes financial transactions, document creation, and continuous web surveillance on a person's behalf. Model Context Protocols and large-scale app integrati...