TREND REPORTS
Audience Comparison : Social Media vs Linear TV for Integrated Advertising
[Consumer]
2019/11/21 08:07
Having additional platforms at your disposal is valuable when offering your audience up to advertisers, but it can be tough to plan integrated advertising campaigns when you aren’t sure how your audience differs between channels. Linear TV is already complicated when you consider that within a single television network, viewers can differ greatly between programs and dayparts, and digital prop...
Fello’fly Borrows from Birds to Improve Aircraft Flight Efficiency
[Tech]
2019/11/21 08:06
Fello'fly borrows from bird flight patterns to improve the efficiency of aircraft flying in tandem.Airbus is working on a new demonstrator project to test the idea that two commercial aircraft flying in tandem can boost flight efficiency while reducing emissions. Based on the technique used by flocks of birds to keep their avian members aloft more efficiently, the fello'fly project will examine...
In-Flight Skincare Kits Take Off
[Product]
2019/11/21 08:05
Today’s youth are driving the growth of an entire culture built around travel and are even reframing the journey somewhere to be as exciting as the final destination. This mindset creates ample opportunities for brands to make the act of traveling itself an even more positive experience. The following skincare brands are doing just that by offering consumers curated kits that address their in-...
Trade Book Publisher Revenue Increased by 4.6% in 2018
[Business]
2019/11/21 08:04
While trade book revenue increased, education and scholarly revenue declined.Revenue for trade (consumer) book publishers was $7.83 billion in 2018, an increase of $341.5 million (+4.6%) compared to 2017, according to the StatShot Monthly report from the Association of American Publishers. Each of the trade book categories - Adult Books, Children’s/Young Adult and Religious Presses – saw reve...
Milking Cow's Spots Portrayed on a Milk Bottle - Unblackit
[Design]
2019/11/21 08:03
Taking into account the great variety of dairy products and its abundance on the retail shelves nowadays, eye-catching design and unique selling proposition of a product are an absolute necessity to stand out in the competition.Now, imagine seeing a fully BLACK bottle on the all-WHITE milk shelf in the store. Introducing: “Unblackit”.“Unblackit” is a milk product presented in a transparent...
(Patent) Apple Wants to Patent Tangibility Visualization of Virtual Objects within a CGR Environment
[Tech]
2019/11/20 11:10
US patent application 20190333278 discloses techniques for tangibility visualization of virtual objects within a CGR environment (VR/AR) by providing visual feedback indicating that tangibility is provided for a virtual object that does not correspond to a real, tangible object in the real environment, as illustrated below.Patent Application : http://bit.ly/2Xs89AL[uspto]
(PDF) Deloitte - The Future of Fresh
[Business]
2019/11/20 11:09
Strategies to realize value in the fresh food category. Even with rising consumer demand for fresh foods and their prominence in stores, fresh food sales haven’t kept pace with total food sales. How can manufacturers and retailers drive fresh foods growth and realize untapped potential?Consumer demand for fresh food continues to be strong: Two out of three consumers in the United States report...
Warby Parker Wants to Be the Warby Parker of Contacts - Scout
[Business]
2019/11/20 11:08
Warby Parker Makes Move Into Contacts With The Launch of Scout. Warby Parker's new contact lens brand Scout will come in compact packs that use almost 80% less packaging than traditional contact packs, according to the company.Warby Parker wants to keep its customers even when they’re ready to ditch its fashionable frames. On Tuesday, the New York City-based eyeglass retailer launched Scout,...
Aveda Taps AI for Virtual Hair Color Sampling
[Business]
2019/11/20 11:07
Perfect Corp. Partners with Aveda for the First-of-its-Kind Artificial Intelligence Hair Color Virtual Try-On Experience.Hair care brand Aveda is letting customers virtually try on hair coloring before booking a salon appointment. The "Find Your Shade" section of its website, which is accessible on mobile and desktop devices, uses augmented reality (AR) and artificial intelligence (AI) technolo...
