TREND REPORTS
About One-in-Five Americans Use a Smart Watch or Fitness Tracker
[Consumer]
2020/01/13 09:03
As 2020 begins – and health-related New Year’s resolutions take effect – roughly one-in-five U.S. adults (21%) say they regularly wear a smart watch or wearable fitness tracker, according to a Pew Research Center survey conducted June 3-17, 2019.As is true with many other forms of digital technology, use of these devices varies substantially by socioeconomic factors. Around three-in-ten Amer...
(Patent) Amazon Wants a Patent for Object Detection and Avoidance for Aerial Vehicles
[Tech]
2020/01/12 09:10
US patent application 20200012842 discloses aerial vehicles equipped with imaging devices to detect obstacles that are small in size or obstacles that feature colors or textures that are consistent with colors or textures of a landing area. A landing operation at the landing area may be aborted or an alternate landing area for the aerial vehicle may be identified, if obstacles are present. The...
(PDF) Deloitte - The Evolution from IT Budgets to Technology Investments
[Business]
2020/01/12 09:09
While technology is quickly transforming the nature of business, technology investment processes have not always kept pace. How can CIOs rethink traditional technology budgeting?TECHNOLOGY plays a central role in helping companies develop and capitalize on new business models. As the role of technology shifts, budgets and the investment process are subject to increased scrutinization—and are r...
(Video) CES 2020 - Atmos Faceware Makes Clean Air an Accessory You can Strap to your Face
[Product]
2020/01/12 09:08
AO air’s atmos faceware is the latest in climate change technology positioning a high-tech personal filter to remove pollutants from the air you breathe. unveiled at CES 2020, the wearable gadget wants to be a solution to bad air quality. The device is a clear mask that goes across the face, covering the mouth and nose. incorporated is a system of fans and that adapt to the wearer’s breathing...
Get Real(ity) : Brands Tap VR to Enhance The Customer Experience
[Business]
2020/01/12 09:07
While VR hasn’t proved itself to be the revolutionary technology it was initially forecasted to become, it can still be a useful tool for brands to create immersive experiences that youth desire, draw awareness to a brand’s mission, or provide a source of entertainment. Check out the following brands, which have recently used VR to these ends.1. AudiTo celebrate its E-tron electric car brand,...
How Are Consumers Spending Some of Their Time? Reading Reviews. Lots of Reviews.
[Consumer]
2020/01/12 09:06
Reviews play a central role in the path to purchase, and many consumers don’t just skim them before purchasing—or passing on—a product. Some will spend anywhere from a few minutes to more than an hour to make sure they’re making the right choice.According to a November 2019 survey from Brightlocal, millennials were more likely to spend a substantial amount of time reading reviews than older...
Evolv Raises $30M to Expedite Security Screenings with AI
[Investing]
2020/01/12 09:05
Perhaps the worst thing about air travel is having to wade through congested airport security. Wait times at airports like Salt Lake City International and Washington Dulles regularly exceed half an hour on average, and that’s assuming folks follow TSA instructions.The founders of Evolv Technology, a Waltham, Massachusetts-based security startup specializing in tech-based screening technology,...
Fitness Startup ClassPass Valued at $1 Billion, Now a Unicorn
[Investing]
2020/01/12 09:04
ClassPass has muscled its way into the $1 billion startup club.The alternative gym and fitness studio startup said Wednesday that it has raised $285 million in new funding, pushing its valuation above the $1 billion mark, officially making it a "unicorn."Launched in 2013, ClassPass made a name for itself by helping boutique studios and gyms fill empty slots in classes. Over the years, it has ex...
CES 2020 - Kohler Put Alexa in Your Showerhead and Gave Your Toilet an App
[Product]
2020/01/12 09:03
Are you ready for the brave new world of Digital Showering? Kohler certainly hopes so, the bathroom company continuing its geek-upgrade with a new showerhead with Amazon Alexa baked in, a smarter toilet with touch-free flush, and a shower system that looks more like a Star Trek prop. Getting wet has never been so exciting.Singing in the shower is one thing (admit it, you do it), but how about t...
