TREND REPORTS
You’re Likely Investing a Lot in Marketing Analytics, But Are You Getting the Right Insights ?
[Business]
2019/11/13 10:04
In 2019, most marketing decisions were not based on analytics. This is despite the fact that CMOs report that marketing decisions influenced by analytics increased 39% from 2013 to 2019. During that same time period, marketing analytic investments increased 20%.Regardless of how analytic output is being used, marketers continue to spend a lot of money on it. Gartner’s latest CMO Spend Survey s...
'Asian Beauty X' Offers Platform for Innovative Beauty Brands
[Business]
2019/11/13 10:03
Asian Beauty X places a strong emphasis on building up brand loyalty with their consumers. Beauty retailer Asian Beauty X is aiming to expand its reach throughout South East Asia by means of a personalised, online retail experience.Spotted: The online e-commerce beauty retailer, Asian Beauty X, is offering an alternative platform through which to source beauty products. It places a strong empha...
(PDF) Deloitte - Intelligent Drug Discovery Powered by AI
[Business]
2019/11/12 11:01
While drug discovery has led to many life-saving and life-enhancing clinical treatments, it is also a long, expensive and often unsuccessful process, with many areas of unmet need. AI-enabled solutions are transforming the process and enabling the development of more precise targeted treatments. This is shifting health care towards a future where medicine is more personalised, predictive, preve...
‘Mona Lisa’ Gets Envisioned In 3D At The Louvre’s Massive Da Vinci Exhibition
[Design]
2019/11/12 11:01
HTC recreated the 'Mona Lisa' in 3D for the Louvre's da Vinci exhibition. The Louvre has assembled the greatest Leonardo collection ever.HTC created Vive Arts back in 2017 to bring museums and the public together in VR, but you may not have thought about it since then. It's definitely grabbed our attention now, though, with its latest, very high-profile experience, Mona Lisa: Beyond the Glass....
Is Netflix Facing a Mass Exodus ?
[Business]
2019/11/12 11:01
While competition is generally considered a positive thing for consumers, and rightly so, there can be too much of a good thing, as subscribers of video streaming services may soon come to learn. With Disney about to join Netflix, Hulu, Amazon and Apple in the video streaming market and WarnerMedia and NBCUniversal about to follow suit in 2020, the industry that was once dominated by Netflix co...
Fashion Technology Style Smart Clothing - High-tech Clothing Offerings Proliferate
[Product]
2019/11/12 11:01
As half of Trendsetters in the U.S. (53%) and the UK (49%) consider a brand innovative if it creates new materials, the fashion industry is taking note. Now, brands and institutions alike are developing innovative fibers and textiles that do much, much more than merely act as the baseline for garment construction. With the market for e-textiles forecasted to generate more than $2 billion in sal...
(Video) MIT's Growing Robot That Grows Like a Plant
[Tech]
2019/11/12 11:01
The new “growing robot” can be programmed to grow, or extend, in different directions, based on the sequence of chain units that are locked and fed out from the “growing tip,” or gearbox.Roboticists at MIT have developed a new robot with an extending limb that grows a bit like a plant. The appendage can weave its way through confined spaces before lifting a heavy load.The bicycle chain-like...
The Adtech Trends Rounding Out 2019
[Business]
2019/11/12 11:01
The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications.Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and standardization.As the digital landscape continues to fragment, advertisers are looking for more ways to reach customers with one-to-one messaging that driv...
Sinclair Leads $10.3M Investment in Rideshare Advertising Startup Octopus
[Investing]
2019/11/12 10:04
Octopus Interactive, a startup bringing an interactive TV and ad experience into Uber and Lyft rides, has raised a $10.3 million funding round led by Sinclair Digital Group.Backseat TVs mixing show snippets and commercials have become a common part of the taxi experience in New York City and elsewhere. Octopus is offering something of a more interactive version of this concept to rideshare driv...
