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(Infographic) Consumers Aren’t Sure They Want Brands to Get Political

Nearly half can’t say whether they’d switch over opposing views. Research shows an ambivalence toward brands leaning into politics.With the divisive nature of politics today and what promises to be a bitterly contentious presidential election just around the corner, the pressure on brands to decide whether to weigh in on the issues that matter to consumers will only intensify.According to new...

(Paper) Microsoft DreamWalker : Substituting Real-World Walking Experiences with a Virtual Reality

The Microsoft Research team is working on a project called DreamWalker, which enables a person to be fully immersed in a virtual world even while walking in the real world. More specifically, it’s a method for allowing people to safely navigate a given route in real-world environments, like walking to work, all the while seeing themselves strolling a different VR world, such as a city or locat...

How We Use Machine Learning to Turn Product Packaging into Structured Data

At the supermarket shelves, consumers make their purchase choices based on an array of information, including pack design, market positioning and product claims. But what if we remove the physical shelf from the equation?In an online environment, the options are far less finite and package information becomes that much more critical in driving purchase decisions. Think about it: If a consumer c...

Google Claims 'Quantum Supremacy' for Computer

Google shows off its Sycamore chip that it says reached “quantum supremacy,” but it will still be years before quantum computing is useful.Wednesday was warm in Santa Barbara, California, but Google’s quantum computing labs there were pleasingly cool—colder than outer space in some spots. Three fridge-sized silver cylinders hung below crowns of ducts and cables. Inside, superconducting quan...

(PDF) Deloitte - Creating IoT Ecosystems in Transportation

Logistics companies are looking to connect IoT technologies to traditional systems. Transportation providers’ customers want more speed, visibility, and customization. Outfitting trucks with IoT sensors was the first step. Next: Companies are moving to create connected ecosystems.MANY companies across industries are feeling the pressure of rising customer expectations for speed, customization,...

EV Connect Secures $12M to Scale Cloud-Based Innovations for Electric Vehicle Charging

Investors, including Mitsui & Co and Ecosystem Integrity Fund, brings total capital raised to $25 million to help businesses deploy new assets and open revenue streams through EV charging.To lead the global electric vehicle (EV) charging infrastructure into a future that optimizes energy transfer, and opens up new revenue streams and business models around charging EVs, EV Connect today ann...

Tesla Delivers a Surprising Profit

Electric car maker’s results spur 20% rise in stock price; new products pose threat to margins.Tesla Inc. posted a surprise profit for the third quarter, easing investor fears that the electric car maker’s pursuit of growth and record production figures would come at the expense of the bottom line.The company said Wednesday that it would continue to be profitable, but cautioned that new produ...

The World's Smallest Mobile Color Printer - PrinCube

Palm-size and lightweight, enables color printing anywhere & anytime and on any surface by 3 steps.What if a printer could fit in a pocket and print on almost any surface? That’s the question that has more than 12,000 backers pledging over $1 million to push the PrinCube from prototype to production. Less than 3 inches on the longest side, the PrinCube is a one-line color mobile printer. S...

Xiaomi Mi Mix Alpha's Successor Folds to Quarter of Its Size - Mi Mix Alpha P

Foldable phones are taking over the globe. Or will take over the globe…in the foreseeable future. The release of the Xiaomi Mi Mix Alpha led it to become the talk around town, although people did have some mixed emotions regarding it. With the original display occupying 180.6% of the body area, and with it becoming the world’s first smartphone with a 108MP camera, there were some who wondered...

 

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