TREND REPORTS
Coca-Cola Uses Snackable Mobile Content for Refreshing Marketing Approach
[Business]
2016/05/17 10:59
A Coca-Cola executive at the MMA Mobile Marketing Leadership Forum discussed the marketer’s emphasis on reaching consumers of all ages through a mix of shareable social content, digital coupons and engaging partnerships, pointing to mobile's increasingly important role throughout. During the session, “How Coke Builds Brand Love in a Digital World – from Impression to Transaction," the execut...
The OTTO Smart-Kitchen System
[Design]
2016/05/17 10:59
The OTTO smart-kitchen system’s aim is to provide healthy meals and an enhanced food experience that embraces preferences, the user’s schedule, and social moments in the home. The design introduces smart user-centered technologies that make it possible to simplify choices and make cooking an effortless and enjoyable experience. The core of OTTO lies in its intelligent design that interacts wi...
(PDF) Doppio : A Reconfigurable Dual-Face Smartwatch for Tangible Interaction
[Tech]
2016/05/16 16:01
By placing the two screens side-by-side, one wide image can be displayed.Smartwatches may be less cumbersome than smartphones, but those little screens of theirs can only display a limited amount of content. We've already seen efforts to move the touchscreen control surface off of the watch, but researchers from Dartmouth College are taking another approach – they've created a prototype smartw...
(PDF) Pew - America’s Shrinking Middle Class
[Consumer]
2016/05/16 16:00
The middle class is shrinking in most U.S. metropolitan areas, and lower-and upper-income tiers are gaining share.The American middle class is losing ground in metropolitan areas across the country, affecting communities from Boston to Seattle and from Dallas to Milwaukee. From 2000 to 2014 the share of adults living in middle-income households fell in 203 of the 229 U.S. metropolitan areas exa...
(Video) 14-Year-Old CEO Declines $30 Million Offer For First-Aid Vending Machine Idea
[Business]
2016/05/16 16:00
When straight-A student Taylor Rosenthal isn’t in school or playing baseball, he’s busy doing something foreign to most 14-year-olds: He’s running his own successful business.Rosenthal is a freshman at Opelika High School in Alabama. Last year, while in eighth grade, he was assigned the task of coming up with a business idea for an entrepreneurship class. His pitch went on to win first place...
Billboards Help Passersby Maintain Their Health and Wellness
[Business]
2016/05/16 16:00
When creating billboards as of late, marketers have put much focus on making them interactive, giving people a reason to stop and engage with the advertisement. For instance, recent initiatives have provided pedestrians with food and beverages or ways to exercise. Now, brands are using this medium to further promote health and wellness with built-in tools that assist passersby with sickness and...
(Video) Rakuten's New Drone Delivery Service for Golfers
[Business]
2016/05/16 16:00
Japanese etailer Rakuten brings UAVs to the golfing world via Sora Raku, a drone-based delivery service.With its slow pace and abundance of woolen vests, golf doesn’t seem like the most tech-friendly sport. But we have already seen a hovercraft golf cart and tech-enabled, foldable golf kits. Now, Japanese etailer Rakuten brings UAVs to the golfing world via Sora Raku, a drone-based delivery se...
Accion Systems Raises $7.5M to Accelerate Production of Miniature Space Thrusters
[Investing]
2016/05/16 15:59
Accion Systems, the company developing miniature space propulsion systems, has raised $7.5 million in Series A funding led by Shasta Ventures.RRE Ventures, Founder Collective, and Slow Ventures also participated in the round. The company had previously raised $2 million from seed funding and $6.5 million from partnerships with the Department of Defense.While perhaps best known for their early i...
This is What Happens on the Internet in 60 Seconds
[Consumer]
2016/05/16 15:59
150 million emails are sent every minute on average across the Internet.You thought YOU got too many emails? You’re not alone. 150 million emails are sent every minute on average across the Internet, according to data from consulting and technology solutions company Excelacom. If that’s not proof the Internet is huge, for comparison, the U.S. Postal Service processes just 353,000 pieces of ma...
Cool Clothing for The Hot Future - Cüler Clothing
[Design]
2016/05/16 15:59
Cüler clothing is an exploration into the functionality of future fashions! Unfortunate yet necessary, this advanced apparel’s goal is to keep us cool once our planet has exceeded a comfortable average temperature. In extreme heat, the design relies on system that utilizes an endothermic process similar to refrigerators or air conditioners. Using a simplistic interface on the front of the clo...
Apple R&D Reveals a Pivot Is Coming
[Business]
2016/05/15 11:10
People are focusing on the wrong thing when analyzing Apple's path forward in the face of slowing iPhone sales. Instead of debating how much Apple will try to monetize the iPhone user base with services (not as much as consensus thinks), the company is instead planning its largest pivot yet. There are only a handful of logical explanations for Apple's current R&D expense trajectory, and all...
(PDF) Paper Gets ‘Smart’ with Drawn-On, Stenciled Sensor Tags
[Tech]
2016/05/15 11:09
Real world uses for the technology are practically endless, providing everything from classroom tests with instant results, to controlling music. Paper is one of the most ubiquitous materials around, but it holds a lot of potential. In the past we've seen it used to create origami batteries and even diagnostic tools. Now, researchers have used it as the basis of what they call PaperID, a projec...
