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L'Oreal Adds to Facebook Sales Push with Virtual Make-Up Tests

Maybelline parent L’Oreal (OREP.PA) is pairing up with Facebook to roll out virtual tests for shoppers to see how they might look with different lipsticks or eye shadows, adding to its push to drive more sales online and through social media networks.Cosmetics firms including L’Oreal rival Estee Lauder (EL.N) and retailers like LVMH’s (LVMH.PA) Sephora are investing heavily in technology, in...

Despite Pledging Openness, Companies Rush to Patent AI Tech

AT GOOGLE’S CLOUD computing conference in San Francisco last week, CEO Sundar Pichai mused on his company’s commitment to openness in artificial intelligence.“We create open platforms and share our technology because it helps new ideas get out faster,” Pichai said. Then he name-checked TensorFlow, the machine-learning software Google developed and uses internally. The company open-sourced t...

Housecraft, a Fun AR App for Laying Out Furniture

Perfectly plan your future home with your phone! Housecraft uses your device’s camera and the power of augmented reality to let you place fully rendered 3D models anywhere in your world.Intuitive Interface. It’s never been easier to carefully position a piece of furniture in a room. No dollys required.Precise Measurements. Feel exactly how big objects are and how they’ll fit in your home. Fe...

The Fireplace Gets a Modern Facelift

Wood burning fireplaces are quickly becoming a thing of the past, especially if you reside in a big city apartment or new home… but that doesn’t mean you can’t get cozy.Designed by a group from the University of Buenos Aires, the AWA home heater is a modern interpretation of the familiar form of the fluted fireplace that utilizes new thermal power tech to fill your home with warmth and ambie...

(PDF) Millennials And The Future Of Wealth Management

By 2030, millennials are expected to control as much as $20T of assets globally and their parents (the baby boomers) are expected to pass down another $30T by 2050 in North America alone (vis the great “Wealth Transfer.”)Today, startups are attacking this market early. As assets transfer to the more digitally-native millennial investors, startups want to establish trust and get ahead of the d...

(Patent) Apple wants iPhone to be Proof of Identity and Replace Passports

Apple has considered the possibility of using the iPhone as a form of identification for the user, with one proposed onboard secure storage system using RFID having the potential to use a smartphone as an alternative to a passport for travelers at ports. Filed to the United States Patent and Trademark Office on March 30 and published on Thursday, the patent application for "Document importation...

People are Buying Clothes to Post on Instagram and Then Returning Them

Snap and send back. Emerging trend among Brits of wearing clothes once ‘for the hashtag moment’ before returning items for a refundAlmost one in ten shoppers admit to buying clothes to post photos on social media and then returning themSurprisingly 35-44 year-olds are the biggest culprits, with nearly one in five revealing they have bought clothes to wear once for the hashtag momentFashionmis...

(PDF) BCG - How IoT Data Ecosystems Will Transform B2B Competition

Former Cisco CEO John Chambers got it mostly right when he said that every company today is a technology company. In fact, every company is becoming a technology and data company, and the consequences of this distinction are substantial.The real value of the Internet of Things (IoT) lies in the data it serves up and the insights that result. Much has been written about how IoT is unlocking sign...

New York City's Brilliant Heat-Fighting Plan - NYC CoolRoofs

New York City has painted at least 6.7 million square feet of rooftop white in the past nine years. Reflective paint can decrease the temperatures insides buildings and lower air conditioning costs.Los Angeles is also taking steps to use more reflective paint, spending $40,000 per mile to paint streets white.Scientists believe that light roofs could help alleviate some of the worst effects of c...

 

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