The Pillars of Parthenon’s iconic stature can now be beautifully introduced into your living room, bringing with it the clean, healthy air that we deserve. Appropriately named after the Greek God of the West Wind, Zephyrus is a domestic air purifier unit that absorbs fine dust from the air that surrounds it.The pillar-like form isn’t only unique, but it also holds a functional benefit; the cy...

Over half of consumers believe purchasing via voice will be widely offered within the next year. Brands that don't start ramping up on commerce strategies may already be behind the curve.While plenty of shoppers today buy what they need via desktop or mobile, they have high hopes for more innovative shopping technologies over the next five years, according to research from commerce experience p...

As spotted by Dutch publication LetsGoDigital, IBM has successfully patented a smartwatch that physically transforms into a wrist-mounted phone or tablet, a concept that’s implausible today but could become real with advances in display technology.The original patent depicts a smartwatch with a tall, nearly bezel-free screen that’s larger than the displays of most current devices, displaying...

You can see a logo a hundred times without noticing everything going on inside them. As it turns out, many logos have a double meaning that's not always obvious at first glance.Business Insider asked design expert Debbie Millman about 20 notable Easter eggs in logos — here's what she loved (and hated) about them.They're hiding in plain sight: Easter eggs in famous company logos. We've seen the...

Organizations must adopt ethics in AI to win the public’s trust and loyalty.Artificial intelligence may radically change the world we live in, but it is the ethics behind it that will determine what that world will look like. Consumers seem to know or sense this, and increasingly demand ethical behavior from AI systems of organizations they interact with. But are organizations prepared to answ...

REWIND’s Salesdrive service lets potential car buyers browse from the comfort of their home.During the interactive virtual reality appointment with a dealer, customers see the vehicle from multiple angles and can try out features for a real-time inspection.Immersive content production studio REWIND’s Salesdrive service lets potential car buyers browse from the comfort of their home. During th...

Gen Ys demand instant gratification and on-demand services, and their preferences in the realm of healthcare are no exception. However, this need doesn’t stop at their personal health: modern young adults, who are apt to splurge on their fur babies, are giving rise to the proliferation of on-demand pet care services.Mystetho On top of 24/7 access to pet healthcare via chat, MyStetho outfits pe...

LOOKING TO LAND IN CONSUMER BASKETS? DON’T BANK ON YOUR BRAND POWER.If you’re one of those marketers who’s always relied on the 80/20 rule as a benchmark for sales success, you might want to adjust your strategy. That’s because today, more people than ever are interested in trying something they’ve never tried before.The implications here are significant. As consumers become more brand dis...

Augmented Reality offers so much promise. It is expected to have as great an impact in the future workplace as the personal computer did in the home. AR has the potential to create new and even more immersive learning experiences. Information can be set free from the screen and brought to life in the world around us.A major obstacle in adopting AR into everyday business is that the means to cre...