Tesla just revealed its redesigned second-generation Roadster with SpaceX thrusters, a vehicle CEO Elon Musk has called “the best of the last of the human-driven cars.”Musk showed off the car at an event outside Waco, Texas, with a demonstration that saw the car use a mixture of high-powered fans and thrusters to drive up an inverted ramp, spin around, and ease itself to a landing on the pavement below. The car also used the thrusters to lift itself over a Cybercab, Cybertruck, Tesla Semi, Model Y, and Model 3 while in motion.“This will b...

Getting AI to understand a brand does not guarantee it will recommend it. Drawing on data from BoF Insights Brand Pulse, new analysis of 120 fashion brands reveals how companies can improve their visibility and representation across ChatGPT, Claude and Gemini.For fashion brands, the question is no longer whether to invest in AI visibility, but whether that investment is working. Forty-one percent of US consumers used generative AI to shop in June 2026, while visitors referred by AI generated over 40 percent more revenue per visit than those...

A viral concept billboard seamlessly integrates a roadside tree into a tailored suit jacket, highlighting the evolving power of environment-driven storytelling.In an era where traditional billboards constantly clash with urban landscapes for consumer attention, a viral speculative campaign for fashion retailer ZARA demonstrates how outdoor advertising can work in harmony with nature rather than disrupting it.Designed by a collective of LinkedIn creatives—including The Ad Guy, Aashi S., Aryan Chaurasiya, and Muhammad Izhar—the speculative o...

The second-generation For Me Buds are slimmer, quieter, and better at keeping your sleep data to themselves.Sleep tech has become one of the busiest corners of the wearables market. Rings, watches, and even bedtime armbands like Garmin's Index Sleep Monitor now log every toss and turn, while dedicated sleep earbuds like the battery-less SomniBuds focus on drowning out the world around you. But most of these gadgets share the same shortcoming: they can only tell you how badly you slept once you've woken up.When we first looked at the original...

Wireless earbuds have come a long way, ever since Apple started the trend of removing the 3.5mm headphone jack from smartphones. Most sound fine or even great, but batteries both in the buds themselves as well as charging cases still pose a longevity problem. Taking a cue from its larger Fairbuds XL headphones, Fairphone’s new Fairbuds 2 make both those batteries replaceable, so that declining battery life doesn’t have to send the whole set into retirement.On the outside, the Fairbuds 2 look fairly conventional, with rounded earpieces and...

1. (PDF) BCG 보고서 - 2026 응용 AI 지수 : 에이전틱 AI의 가치 창출 공식기업 AI 지출의 폭발적 증액과 IT 부서 밖 확산: 기업의 AI 지출이 전년 대비 2배 증가해 매출의 3.3%를 기록한 가운데, 전체 AI 예산의 80%가 중앙 IT 부서가 아닌 현업 비즈니스 단위에 직접 배정.에이전틱 AI의 급부상과 거버넌스 공백: 2030년까지 기업 AI 가치의 39%를 에이전틱 AI가 창출하고 42%의 기업이 에이전트에 자율 권한을 부여할 계획이나, 핵심 통제 장치를 완비한 기업은 5%에 불과.전략적 명확성과 현업 적용이 결합된 5배의 성과 격차: 전략적 명확성(C-suite 책임, P&L 연동)과 현업 운영...

AI value today comes from strategic clarity and applied AI. Companies that perform well in both dimensions generate five times as much value from AI as companies that don’t.Corporate AI spending has doubled in a year, to 3.3% of revenue, and 80% of it now sits outside the enterprise IT budget.Agentic AI is on track to account for two-fifths of all AI value by 2030, and 42% of companies expect to grant agents autonomy by then. But only 5% of companies have the full set of critical controls in place today.The payoff shows up in every industry...

When Purpose Meets Packaging: How Dove’s ‘Real Beauty Bottles’ Sparked a Global Marketing Debate.When personal care brand Dove and creative agency Ogilvy UK introduced a limited-edition run of body wash containers molded after female body silhouettes, the ambition was clear: take the brand’s long-standing message of body positivity and embed it directly into the physical product. Dubbed the “Real Beauty Bottles,” the lineup featured six distinct shapes—ranging from tall and slender to short and curvaceous—to mirror the natural divers...

The artificial-intelligence giant met with public-market investors Wednesday ahead of its planned IPO next month.Anthropic’s third-quarter revenue rose 45% to $16.8 billion, according to people familiar with the matter.The artificial-intelligence company hosted public-market investors at its San Francisco office on Wednesday ahead of its planned IPO next month.Anthropic is aiming to make its public-market debut next month, though the timing could change.Anthropic’s revenue climbed 45% to $16.8 billion in the third quarter, according to peo...