1. 프리미엄 피트니스 브랜드 Equinox의 웰니스 호스피탈리티 확장 전략홍해 메가프로젝트 내 웰니스 거점 구축: 프리미엄 피트니스 브랜드 Equinox가 사우디아라비아 AMAALA 프로젝트 내 128개 써카디언 건강 객실과 21개 주거지, 2만 평방피트 피트니스 클럽을 갖춘 럭셔리 리조트 전격 개장.풀서비스 호스피탈리티 브랜드로의 전환: 짐(Gym) 운영사를 넘어 향후 10년 내 33개 신규 호텔 개장을 목표로 설정하고, 뉴욕 등 주요 도시 거점과 휴양지를 연결하는 글로벌 멤버십 네트워크 확장 추진.퍼포먼스 중심의 럭셔리 커뮤니티 재정의: 지정학적 리스크와 자본 시장의 신중한 기조 속...

Equinox Hotels Opens AMAALA Resort.What’s happening: The premium fitness operator opened a luxury resort on Saudi Arabian’s Red Sea coast, with broader expansion underway.Performance stay. Built with Red Sea Group’s AMAALA megaproject, the property anchors Triple Bay’s luxury wellness hub while extending Equinox’s high-performance ethos beyond the gym.The resort features 128 circadian health-aligned guest rooms and 21 Equinox-branded residences, plus a 20K-sq-ft fitness club, rooftop magnesium pool, four nutrition-focused dining venues,...

AI Agents Can Cut Costs Dramatically—but Only When the Workflow Economics Work.As companies accelerate agentic AI adoption, many are discovering that the economics are far more complex than simply reducing token costs. McKinsey argues that the real determinant of value is the economics of the entire workflow—combining model costs, infrastructure, orchestration, human oversight, transaction volumes and the business value created.Enterprise AI spending is rising even as token prices continue to fall. As of July 2026, a frontier model such as...

McDonald’s and Burger King boost training to improve hospitality; ‘Our restaurants seem rushed, impersonal, sterile’.Fast-food chains are boosting employee training and giving priority to customer service after finding that digital kiosks and apps turned off some diners.McDonald’s is launching a hospitality push next month and plans to retrain more than two million global workers starting later this year.Burger King is instructing managers to staff front counters, while Wendy’s is reviewing its AI drive-through trials to improve service...

Apple’s big fall event on Wednesday followed a familiar script: After a cinematic intro (shot on iPhone of course), freshly crowned CEO John Ternus rattled through the well-produced announcements of the iPhone 18 Pro, AirPods 5 and Apple Watch Series 12/Ultra 4, all of which do most of the same stuff as before, just a little bit better. There were new Apple Intelligence features of course and then there was one more thing – a beloved tradition at Apple – which Ternus announced with a satisfied smirk: the long-awaited foldable iPhone.The p...

Researchers found the new anti-aging drug reduced participants’ biological age, measured by ‘aging clocks,’ 100% of the time.Artificial intelligence has long been imagined as the future of medicine. The idea that AI will someday cure cancer is widespread enough that Anthropic CEO Dario Amodei recently posted that “saying that AI will cure cancer is more a cliché than it is inspiring,” while OpenAI CEO Sam Altman claimed that curing cancer wouldn’t be “enough” and that “we should set our sights higher.”Despite the hype, an AI-based...

Back-to-School Shopping Reveals How Consumers Will Spend This Holiday Season.Back-to-school shopping is emerging as an early warning signal for retailers about how consumers will behave through the upcoming holiday season. A new Boston Consulting Group (BCG) survey of more than 1,200 Canadian parents reveals a consumer market under growing financial pressure, while also showing how artificial intelligence is beginning to reshape the path to purchase. The biggest signal is **value pressure**. Nearly 60% of Canadian parents expect to spend mor...

NEA, Atreides and Jim Clark are among investors putting $875 million into firm making chips designed for fast running of AI models.Positron, an artificial-intelligence chip startup focused on designing hardware that helps AI models run more quickly, said it has raised $875 million at a valuation of $5 billion, marking a significant increase in the company’s worth over the last six months.The round was co-led by venture-capital firm NEA, Atreides Management, Valor Equity Partners, Andra Capital, analyst Dylan Patel’s SemiAnalysis Capital an...

AG1 has turned the awkward optics of travelling with loose creatine powder into an airport OOH campaign for AG1 Pro, placing ads inside security trays and across terminals in Denver, Austin and Seattle.The idea takes a familiar bit of consumer behaviour and puts the message at the exact moment it becomes uncomfortable.One TSA security bin asks: “Is your creatine travel routine raising a few eyebrows?”Another execution reads: “Is your DIY-packed creatine causing delays? There’s a better way.”The answer is AG1 Pro, the brand’s upgraded f...