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Daily Report : (PDF) IAB/PwC Internet Advertising Revenue Report : Full Year 2024 The

1. IAB/Pwc 보고서: 美 디지털 광고 14.9% 성장… AI·크리에이터·커머스 미디어가 주도 사상 최대 매출 달성: 2024년 미국 디지털 광고 시장은 총 2,586억 달러 규모로 전년 대비 14.9% 증가하며 2021년 이후 최대 성장세 기록. 경제 불확실성과 지정학적 긴장에도 불구하고, 영상, 오디오, 소셜, 커머스 미디어의 성장으로 역동적인 회복력 보여줌. 영상 및 팟캐스트 광고 급성장: 디지털 영상은 전체 광고의 24%를 차지하며...

(PDF) IAB/PwC Internet Advertising Revenue Report : Full Year 2024

The IAB Internet Advertising Revenue Report for 2024, conducted by PwC, shows that the U.S. digital advertising industry continues its strong growth trajectory, achieving a 14.9% increase year-over-year, with a total revenue of $258.6 billion. This marks the highest revenue since 2021, driven by the dynamic interplay of major events, shifting consumer behavior, and technological advancements in...

Superpower Raises $30M To Launch World’s First Health Super-App

Superpower, the company empowering members to take control of their health, today announces the launch of the world’s first health super-app—beginning with the most comprehensive biomarker testing service on the market to deliver proactive, preventative, and personalized healthcare to everyone. The company is also announcing a $30 million Series A funding round led by Forerunner, with partici...

(PDF) Mckinsey - The US Retirement Industry at a Crossroads

Fee compression and other factors are squeezing retirement solutions providers’ profitability, but ancillary products and services offer a new avenue for growth.The past decade has been exceptionally favorable for US defined contribution (DC) retirement plans. The retirement solutions providers—also known as retirement recordkeepers—that administer DC plans on behalf of various employers hav...

(Paper) A Fluid Battery That Can Take Any Shape

Researchers at Linköping University have developed a battery that can take any shape.Using electrodes in a fluid form, researchers at Linköping University have developed a battery that can take any shape. This soft and conformable battery can be integrated into future technology in a completely new way. Their study has been published in the journal Science Advances."The texture is a bit like...

SPICERR : Smart Cooking. Delicious Flavors.

A new era of home cooking has started: simpler, smarter, tastier.Founded in 2019, Spicerr is the brainchild of Tomer Eden (CEO) and Rahav Cohen (CTO), two passionate entrepreneurs on a mission to make everyday cooking exciting and accessible to everyone.The idea for Spicerr was inspired by Tomer’s observation of his wife’s effortless ability to create delicious meals that perfectly matched th...

What is the "AI Premium" ?

AI companies are outperforming and 'outraising' their non-AI counterparts. Q1 data reveals what many of us have suspected – companies with AI at their core are commanding significant premiums in funding rounds compared to their non-AI counterparts.Looking at the Q1 2025 data across multiple sectors:Median deal size for AI companies was $5M vs $3M for non-AI – a 67% premiumThe Auto Tech sector...

This AI-Powered Walking Aid Redefines Rehabilitation with Smart Patient Recovery

Healthcare systems around the world are under pressure, and South Korea is no exception. With a single healthcare professional often responsible for 16 to 43 patients, providing personalized, one-on-one rehabilitation becomes a nearly impossible task. Legit, an AI-powered walking aid, steps in to meet this challenge, offering a smarter, more efficient way to deliver high-quality rehab training...

(Video) Wedding Rice Repurposes Non-Edible Grains for Ceremonial Use Against Food Waste

Wedding Rice improves the sustainability of wedding practices. The Wedding Rice is the first non-edible rice product developed by McCann Worldgroup Greece, specifically for ceremonial use during weddings. In Greece, where over 50,000 weddings occur annually, the tradition of throwing rice symbolizes prosperity and fertility. This widespread practice results in significant quantities of edible r...

 

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