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TRENDBIRD (What's the Next Big Thing ?)는 분야별 전문가들이 큐레이션한 글로벌 시장의 핵심 트렌드를 실시간으로 제공하여 미래 사업기회를 적시에 포착하도록 조력하는 "Global Trend Sensing & Market Intelligence"서비스로 800여 개의 글로벌 기업들이 19년간 채택하고 재계약률이 85%를 상회하는 높은 신뢰도의 전략 파트너입니다.

1.고객 가치 : 향후 2-3년간 시장을 주도할 것으로 전망되는 혁신 기술과 신사업 아이템에 대한 전망을 전문가 큐레이션으로 제공하여,, 급변하는 시장 환경에서 경쟁 우위를 확보할 수 있습니다.
2.경쟁 우위 : 구체적 사례 중심의 트렌드 분석, 실시간 글로벌 시장 동향, 글로벌 전문가 정보 네트워크, 기업 맞춤형 서비스 제공을 통해 혁신적인 비즈니스 발굴을 지원합니다.
3.주요 고객 : 국내에서는 삼성, SK, 현대, LG, 한화 그룹 등 800여개 글로벌 선도 기업의 CEO/경영진 및 미래전략/신사업, R&D/선행 기술연구소, AI 전략/기술, 마케팅/디자인, UX/CX센터, CVC 등 신사업 및 신기술 발굴에 활용 중입니다.

* (매일경제 기사) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 "Top 10 Emerging Trends" 발표

 

Daily Report : BCG 보고서 - 브랜드 파워가 수익을 보장하지 않는 타이어 산업의 역설

1. BCG 보고서: 브랜드 파워가 수익을 보장하지 않는 타이어 산업의 역설 공급 과잉과 마진 압박: 전 세계 타이어 생산 능력(30억 개)이 실제 수요(18억 개)를 크게 상회하며 가동률이 60%에 머무는 구조적 불황 직면전통적 강자 'Big Five'의 위기: 브랜드 파워와 글로벌 네트워크를 앞세운 기존 리딩 기업들의 5년 평균 주주 수익률(TSR)이 6%에 그친 반면, 고효율·저비용을 앞세운 아시아 저가 브랜드들은 이보다 22%p 높은...

(PDF) BCG - The Tire Industry Paradox: Premium Brands Without Premium Returns

Structural overcapacity, tighter margins, and fast-moving challengers are eroding long-standing advantages that industry leaders previously enjoyed.Premium and midtier incumbents have struggled to generate excess returns, while cost-efficient budget challengers have outperformed, reshaping the areas where value is created.Geographic and macroeconomic factors clearly influence performance, but c...

Startups Are Betting on Orbital Growth for Advanced Electronics

Space-grown seed crystals could boost electronics for AI data centers.In December, U.K. start-up Space Forge activated an orbital furnace aboard its ForgeStar-1 satellite, generating superheated plasma in microgravity to produce semiconductor seed crystals. The demonstration marked a milestone in commercial in-orbit manufacturing, representing the first time a free-flying commercial satellite o...

Why SaaS Stocks Have Dropped—and What It Signals for Software’s Next Chapter

A sharp reset in valuations reflects AI-driven disruption, slowing retention, and a growing divide between incumbents and future winners.The sharp declines in public software values in recent weeks reflect rising concerns over AI’s growing ability to replicate core functionality and, over time, erode installed bases. The spark for last week’s drop was Anthropic’s introduction of Claude Cowor...

Kana Emerges From Stealth With $15M To Build Flexible AI Agents For Marketers

Marketing is one of the few operations no industry can afford to ignore, which is why we have a veritable host of AI-powered marketing tools being shoved into marketers’ faces today. All the social platforms, from Facebook and Instagram to TikTok, and major incumbents like Microsoft and Google, to content-generation startups like Jasper and Copy.ai, offer AI tools that claim to make marketers...

Sub-$200 Lidar Could Reshuffle Auto Sensor Economics

MicroVision says its sensor could one day break the $100 barrier.MicroVision, a solid-state sensor company based in Redmond, Wash., says it has designed an automotive lidar sensor aimed at reaching production pricing below US $200—less than half of typical current costs. The company’s longer-term ambition is to reduce that figure to $100 per unit. If achieved, such pricing would shift lidar f...

Asians More Optimistic Than Most for Their Countries' Future

A recent Ipsos survey of 25,000 people across 30 countries shows Asians are on average more optimisic for the future of their countries than people from the rest of the world. When asked whether they believe things in their country are headed in the right direction or off on the wrong track, 82 percent of respondents in Singapore said they think the city-state is on the right path, the highest...

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.Using the abilities of large language models, companies are generating consumer personas that can act like real shoppers and allow brands to ask questions an...

AI-Powered Cognitive Bloom Device Provides Prompts For Self-Reflection

Industrial design studio Map Project Office and Royal College of Art graduate Chanwoo Lee have developed Cognitive Bloom, a speculative AI-powered device that positions artificial intelligence as a tool for deep contemplation rather than instant gratification. Conceived as a personal object for the home, Cognitive Bloom encourages daily rituals of self-reflection. The designers imagine that con...

 

  Emerging Trends & Future Opportunities


 
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■ 언론 보도 기사 

(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표

(중앙일보) 트렌드버드, '2026년의  Annual Trend Report와 10대  이머징 트렌드' 발표

(전자신문) 트렌드버드(Trendbird), 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표


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( Trendbird Premium Membership 서비스에 관심있으신 기업/기관 담당자분들께서는 service@trendbird.biz로 본인이 소속된 조직명과 부서명, 직책 및 연락처를 기입하신 후 이메일을 보내주시면, Trendbird Premium Membership 서비스 소개 자료를 발송해 드리도록 하겠습니다.)