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Daily Report : 하이네켄의 웨어러블 밴드를 활용한 기발한 코첼라 페스트벌 마케팅 런청

1. 하이네켄, 웨어러블 밴드를 활용한 기발한 코첼라 페스트벌 마케팅 런칭음악 취향 기반의 소셜 커넥팅 기술: 페스티벌 관객의 스트리밍 데이터를 동기화하여 맥주 캔을 부딪치는 간단한 동작만으로 서로의 음악적 공통점을 감지하고 소셜 미디어 연결을 돕는 웨어러블 밴드 공개.일시적 만남을 장기적 관계로 전환: 페스티벌에서의 휘발성 있는 상호작용을 공통 관심사 기반의 지속적인 우정으로 확장하기 위해 전용 웹 앱을...

(Video) Heineken® Launches “The Clinker” At This Year’s Coachella

Most festival friendships don't survive the weekend. Heineken's Clinker uses streaming data to turn a clink into a lasting connection. As part of Heineken®’s long-standing sponsorship of Coachella Valley Music & Arts Festival, the brand will unveil an exciting innovation to connect fans through a shared love of music at this year’s festival. With research revealing that 97% of music fan...

(PDF) Mckinsey - Reverse Logistics Is Emerging as Retail’s Next AI Battleground

By using AI and automation to redesign reverse logistics, retailers can convert $200 billion in annual costs into business value.Reverse logistics has long been treated as an unavoidable cost of doing business in e-commerce, but McKinsey’s latest report argues that this mindset is becoming outdated. In From Cost Center to Competitive Advantage: Modernizing Reverse Logistics with AI, the firm s...

Unilever Ventures Invests in Novos, Focusing on Science-First Longevity

Unilever Ventures has taken a minority stake in Novos, a science-first longevity biotech company. A recent study places Novos Core as a leader among consumer antiaging interventions.“Unilever Ventures’ investment in Novos reflects our shared belief in science-led approaches to longevity made accessible and achievable for all,” said Anna Ohlsson-Baskerville, a partner at Unilever Ventures, Un...

(Infographic) 25 Ways Businesses Used AI in 2025

AI is one of the hottest topics of 2026 and it’s clear why when we examine these statistics from Qualtrics. Their collection of statistics focuses on AI use in business, and the most notable figures show how profitable AI adoption can be.The data shows that 70% of companies in the strategy and corporate finance realm report increased revenue due to AI. Inventory and logistics teams also use AI...

Explore WINT Design Lab’s Regenerative Futures That Connect Humans With Their Bodies

WINT Design Lab envisions, prototypes, and designs regenerative futures through devices and biotextiles that allow humans to connect with their bodies more and free themselves from fossil materials that harm them and the environment.The studio works on (concept) objects that pull people back to their own bodies and away from screens, synthetic feedback, materials that have no biological relatio...

The 12x Bet on AI

For every dollar hyperscalers earn from AI today, they’re spending twelve dollars to build more capacity.1 That’s the bet embedded in $575 billion of capital expenditure this year. How fast does AI revenue need to grow to pay back this data center mortgage?Hyperscaler CapEx vs Cash from Operations 2016-2026From 2020 to 2024, hyperscalers issued an average of $20 billion in bonds annually.3 In...

Windfall Battery Brings Cheaper Energy To Renters With A Plug-And-Play Home Battery

Most home energy tech assumes people own their home. Windfall's compact, design-forward battery plugs into a standard socket and can save renters GBP 250 a year.The clean energy transition hasn't done much for renters. Rooftop solar, wall-mounted batteries, smart home systems — most of it assumes people own their home, have space and plan to stay put. That leaves a large group behind. In Londo...

Luxury Stocks Bloodbath : Global Luxury Giants Face Sharp Market Correction

Luxury stocks are undergoing a significant market correction, with many of the world’s most iconic brands experiencing steep drawdowns. The latest data reveals a broad-based decline across the sector, signaling a potential shift in the global luxury market after years of strong growth.Burberry and Kering Lead the DeclineAmong the hardest hit is Burberry, with its stock down approximately -68%,...

 

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