TREND REPORTS
(Infographic) Brand Purpose : Consumer Care That Brands Care
[Consumer]
2018/04/17 10:42
According to a new study, 75 percent of global consumers expect brands to contribute to their well-being and quality of life. And purpose is an especially important consideration when marketing to millennials and Gen Zers, who factor in companies’ positions and efforts on social and environmental issues when deciding what to buy and where to work.“The boardroom is prioritizing brand purpose,...
(Patent) Apple's Heads-Up Display Tech for Self-Driving Cars Uses AR to Enhance Driver Safety
[Tech]
2018/04/16 16:46
Apple's work on augmented reality could find a place in its ongoing automotive initiative, with the company considering ways to use AR to show information about the road ahead, including things that are out of the driver's vision. Joining together two fields of interest to Apple, the patent application for an "Adaptive vehicle augmented reality display using stereographic imagery" details an AR...
(PDF) BCG - Global Corporate Banking 2018 : Unlocking Success Through Digital
[Business]
2018/04/16 11:17
Digital technology began reshaping retail banking years ago but has been much slower to shake up corporate banking. Secretly, some corporate bankers might have even hoped they would be spared major disruption. But those hopes, never realistic, have been dashed. Digital disruption has finally come to corporate banking—with a vengeance. Bankers now find themselves under substantial pressure to a...
(PDF) Who’s a Good AI ? Dog-based Data Creates a Canine Machine Learning System
[Tech]
2018/04/16 11:17
We’ve trained machine learning systems to identify objects, navigate streets and recognize facial expressions, but as difficult as they may be, they don’t even touch the level of sophistication required to simulate, for example, a dog. Well, this project aims to do just that — in a very limited way, of course. By observing the behavior of A Very Good Girl, this AI learned the rudiments of ho...
America's Favorite Apparel Brands
[Business]
2018/04/16 11:17
There are few markets where brands matter more than in fashion and apparel. You can sell a white t-shirt for $10 dollars, or you can put a brand logo on it and sell the same shirt for $50 (or $120 for that matter). While some brands charge prices unaffordable for the majority of people and pride themselves in their exclusiveness, others happily cater to the mainstream and still manage to mainta...
‘Dr Death’ Debuts 3D-Printed Suicide Machine at Funeral Fair - Sarco
[Product]
2018/04/16 11:09
Members of the public can try out a virtual reality death simulation inside the "Sarco" suicide machine at Amsterdam's Funeral Fair.A MORBID portable "suicide machine" that allows users to end their life in minutes is now open to the public. Attendees at the Amsterdam Funeral Fair will be able to hop in the capsule, known as the "Sarco", and take it for a test drive.Members of the public can tr...
Cyber Defenders 2018
[Business]
2018/04/16 11:09
This year’s trends and high-momentum startups with the potential to shape the future of cybersecurity.Nearly 1,000 data-breaches occurred in the first-half of 2017. Each new breach raises fears that trust in the global digital economy is eroding due to death by a thousand hacks. In tandem, investors are seizing the opportunity to back the next generation of cybersecurity startups.This report d...
(Video) Dutch Uni Spinout Gets $1.2M for Its Zero Ink Printing Tech - Inkless by Tocano
[Investing]
2018/04/16 11:08
Tocano, a spinout from Delft Technology University in the Netherlands which is working on an inkless printing technology, has closed a €1 million angel round to fund the next stage of its tech development and move a step closer to building its first commercial product.The startup began as the graduate student project of co-founder Venkatesh Chandrasekar who, along with fellow student Van der V...
Give Kids A Crypto Wallet Instead of A Piggy Bank, Because It Has the Word Crypto In It - Pigzbe
[Product]
2018/04/16 11:08
Parents, tired of explaining crypto to your friends? Now you’ll have the occasion to explain it to your kids. New startup “Pigzbe” offers a “family-friendly” cryptocurrency that lets six-year-olds start collecting their own crypto tokens.The company, founded by Forbes 30-under-30 alum Filippo Yacob, promises “to teach children the principles of 21st century finance while enabling families...
