TREND REPORTS
(PDF) BCG - Crop Farming 2030 : The Reinvention of the Sector
[Business]
2015/05/05 11:10
Imagine a farmer who, rather than relying on his gut instincts, lets farm management software apply smart algorithms and a large pool of field data to make the daily decisions on how to work his fields.[click to enlarge] Instead of sitting on equipment outdoors, he and a handful of associates operate all the equipment for a farm covering thousands of hectares from a control room. GPS-guided aut...
(Video) Sticky Raises $5M To Help Publishers And Advertisers Track Your Attention
[Investing]
2015/05/05 11:09
Eye-tracking company Sticky is announcing that it has raised $5 million in Series A funding.Previously known as EyeTrackShop, Sticky offers analytics tools that allow online advertisers and publishers to track where you’re looking. It spun out of Swedish company Tobii Technologies in 2009.Advertisers, for example, can use the technology to test ads on different sites and networks to see which...
Microsoft Shows HoloLens’ Augmented Reality Is No Gimmick
[Tech]
2015/05/05 11:08
At its annual Build developer conference, Microsoft gave us a closer look at how its new HoloLens headset will work with Windows apps. Microsoft told us about HoloLens months ago, but it only showed a demo video and some slides.Now, at Build, Microsoft showed us what we'll actually see when we're wearing the HoloLens. It's basically a closer look at HoloLens and what it will be like to use it....
The World's Biggest Wine Producers
[Business]
2015/05/05 11:07
China now has the second-largest vineyard area in the world after Spain, with France falling to third position according to the International Organisation of Vine and Wine. However, a question has to be asked: how often have you enjoyed a glass of Chinese wine with your evening meal? For most people, the answer would be not too often. Why? More vineyard area does not necessarily mean more wine....
(Video) Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship
[Business]
2015/05/05 11:06
Showing teens how not to be cruel at 'crossroads moments'.Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about stepping up for friends in difficult moments.The work, by Pereira & O'Dell, includes Web films, social activation, mobile, print, TV, radi...
Steven M. Johnson's Hiding Capsule would have been perfect for a LifeEdited
[Design]
2015/05/05 11:05
When Graham Hill was designing his Lifeedited apartment in New York he would occasionally ask me for advice, all of which was too weird for him. He was really sensitive to noise and felt that he probably would have to air condition the apartment so that he could sleep; I suggested heavy insulated bed-curtains and a tiny thermo-electric Peltier air conditioner for the bed alone. Then I saw the b...
(Video) Here's the Story Behind Those Idiotic 'Plastique' High-End Plastic Pants
[Product]
2015/05/05 11:04
Here's the Story Behind Those Idiotic 'Plastique' High-End Plastic PantsMaybe you saw the billboard, or the documentary about Frank La Rant, or the lookbook. If so, you were probably disappointed to learn that Plastique, the high-end plastic pants supposedly designed by La Rant, aren't real. And that Fruit of the Loom was behind it all.The spoof by Crispin Porter + Bogusky originally came from...
Monthly Trend Report - May. 2015 Edition
[Trendbird]
2015/05/05 11:03
MONTHLY TREND REPORT - May. 2015 Edition Released !"TRENDBIRD (What's the Next Big Thing ?) is a Global Trend Research & Consulting Service that Instantly Delivers Industry Expert Information on Emerging Trends & Future Business Opportunities from Around the World, Ahead of The Curve." * 글로벌 리딩 기업의 C-Level 경영진 및 경영전략, 기술연구소, 신사업, 마케팅, 디자인 등 핵심 전략부서에...
Consumer Preference for Collision Protection Tech Paves the Way for Autonomous Driving
[Consumer]
2015/04/28 11:10
Three of the top five technologies consumers most prefer in their next vehicle are related to collision protection, according to the J.D. Power 2015 U.S. Tech Choice StudySM released today. Technologies that reduce the overall burden of driving and enhance the safety of the vehicle and its occupants receive the most consumer attention. Among the technologies consumers express most interest in h...
Cal Spas Go Green with New Swim Spas
[Product]
2015/04/28 11:09
For the health-conscious, we have frequently discussed the benefits of lap swimming from Endless pools to Pool Treadmillca that transforms your swimming pool into a twirling exercise machine. The latest option that pushes the aerobic benefits of swimming comes from Cal Spas. The global manufacturer of Home Resort Products takes an environmentally conscious approach to swim spas by offering a hy...
Constructive One-Upmanship
[Design]
2015/04/28 11:08
THE world is in the middle of a skyscraper boom. Last year a record number of tall buildings were completed; and the record for the world’s tallest is being broken more regularly and more spectacularly than ever before, particularly in the Middle East. [click to enlarge]Man’s skyscraper drive has, in general, been tethered to his economic one. The height of the tallest building completed in e...
With Amazon Atop the Cloud, Big Tech Rivals Are Giving Chase
[Business]
2015/04/28 11:08
Amazon unveiled the financial performance of its powerful growth engine for the first time on Thursday, and the numbers sure looked pretty — especially compared with big companies like Microsoft and Google that are chasing it.While Amazon is primarily known as an online retailer, its revenue and its stock market returns for years have been energized by an entirely different kind of commerce: r...
