TREND REPORTS
(Paper) Plant Patch Can Detect Stress Signals in Real Time
[Tech]
2025/03/26 09:06
A close-up view of one end of the sensor – in real-world use, the microneedles would be facing down into the leaf.The sooner a farmer knows that their crops are suffering, the faster they can take action to prevent major crop failure. A new plant-leaf-poking sensor could soon help them do so, by sending an alert as soon as the plant gets stressed.Plants of all types continuously produce hydrog...
How Popular Is Bottled Water Around the World ?
[Business]
2025/03/26 09:06
Overall, the quality of tap water is pretty good in Europe, with 99 percent of the population in many countries having access to safely managed drinking water (data from 2022).Yet, as data from a Statista Consumer Insights survey reveals, a sizable chunk of respondents questioned in 2024 said they regularly drink bottled water (daily or weekly consumption). This is despite the fact that the p...
Evereden Wants to be Gen Alpha’s Bonne Bell
[Product]
2025/03/26 09:05
The beauty brand offers a glimpse into what today’s tweens care about, and what it takes to win them over.Like clockwork, when my daughter turned 9, she started to show interest in nail polish, lip balm, and haircare. “Mommy, I think I need shampoo for my specific hair type,” she told me.I knew the day would come when my daughter would be lured in by beauty products, but I still found myself...
Snack Makers Are Removing Fake Colors From Processed Foods
[Business]
2025/03/26 09:04
PepsiCo designed a new spicy potato chip without using its signature—and artificially formulated—dyes. Remaking the original Doritos is proving much harder.If a potato chip isn’t bright red, will people know it’s spicy? This type of question kicked off a yearlong effort by PepsiCo Inc.’s marketing innovation, research and development, and consumer insights teams to invent a new kind of sea...
(Infographic) J.D. Power - The Most Reliable Car Brands in 2025
[Consumer]
2025/03/26 09:03
Countries can select their national animals to represent either their heritage or natural biodiversity. In this graphic we’ve mapped the national animals of 29 countries across Asia, based on information from AnimalSake.Lexus, Buick, and Mazda were rated the three most reliable car brands in the U.S. for 2025J.D. Power measures reliability as problems per 100 vehicles (PP100) over three years...
(PDF) Dentsu - The Gen Z Effect : Shaping the Year of Impact 2025
[Consumer]
2025/03/25 09:10
Dentsu has launched its latest thought leadership report, The Gen Z Effect: Shaping the Year of Impact, a bold exploration of how Gen Z is redefining content creation, consumption, and connection in today’s fast-evolving media landscape.Drawing on exclusive data and insights from dentsu’s 2025 Media Trends report, this special edition takes a deep dive into the trends reshaping the future of...
This $1,995 Home Fitness Device : The Space of a Bookshelf
[Product]
2025/03/25 09:09
Amp’s streamlined design could make any room in the house your home gym.This nondescript piece of home decor is about the size of a narrow bookshelf, and it looks like a vertical soundbar speaker. In reality, it’s a new home fitness device—and it hides a gym’s worth of workout machines.Amp is a $1,995 home fitness device that streamlines the clunkiness of a cable-based workout machine into...
(PDF) Mckinsey - Engaging The Evolving US Healthcare Consumer
[Consumer]
2025/03/25 09:08
US consumers have become more active in their healthcare decisions and are seeking engagement from healthcare organizations. Addressing these trends can improve healthcare businesses’ results.US consumers are taking an increasingly active role in their health, seeking information from a variety of sources and considering new engagement models. As this trend continues, healthcare organizations...
Apple Working on Turning Watches Into AI Devices With Cameras
[Product]
2025/03/25 09:07
Apple is exploring the idea of adding cameras and visual intelligence features to its smartwatch, thrusting the company into the AI wearables market. Also: Apple makes major executive changes following its Siri struggles, while the EU is pushing hard to open up iOS.Over the past couple of years, we’ve seen an influx of AI wearables hit the market, ranging from the failed Humane Ai Pin to Meta...
