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TRENDBIRD Daily Trend Report
DAILY TREND REPORT

US MBA Applications Plunge 27% as International Demand Drops

The drop in applicants, for programs enrolling students this fall, was not as steep at more selective business schools.Applications for full-time MBAs at US business schools plummeted 27% from the previous cycle, according to the Graduate Management Admission Council.International applications to US graduate business programs fell 38%, while domestic applications fell 6%, with skittishness abroad driven by restrictive visa policies.MBA programs are filling fewer seats, with some schools reporting major drop-offs, although the declines were s...

The Shopping Bots Are Coming for Amazon

The biggest U.S. company by revenue has dominated e-commerce, but a potential rival is emerging.Muse could disrupt Amazon’s $70 billion advertising business by finding and buying products directly, bypassing the human browsing experience.Meta Platforms launched Muse, an AI personal shopper that has gained over 10 million users in the U.S. and Canada in its first month and a half.Amazon blocked Muse from shopping on its site, while rivals Walmart and Shopify embraced the AI agent and cut deals with Meta.Amazon.com has long been the first sto...

A Hanger’s Hidden Trick Turns a Question Into an Exclamation

A closet full of clothes can still leave you staring at the same three shirts with no idea which one feels right. That little pause before getting dressed is the problem Jinwook Lee’s Emotion Hanger takes on. It doesn’t choose an outfit for you. Instead, the design gives that indecisive moment a visual counterpart, then turns the act of choosing into a small celebration.Lee’s houseware concept, presented in 2021, starts with a question mark. A thick, curved hook sits above a separate black dot, spelling out the uncertainty of deciding wha...

Daily Report : (PDF) McKinsey 보고서 - AI 시대 오프라인 매장의 양극화 : 편의와 탐색 중심의 이원화

1. (PDF) McKinsey 보고서 - AI 시대 오프라인 매장의 양극화 : 편의와 탐색 중심의 이원화효율 중심 편의형 매장과 몰입형 탐색 매장으로의 분열: McKinsey 조사 결과 오프라인 매장이 AI 검색 기반의 빠르고 예측 가능한 편의형 매장과 오프라인 고유의 오감 체험을 제공하는 탐색형 매장으로 뚜렷하게 양분.일상 동선 연계와 세대별 편의성 정의 변화: 90% 이상의 소비자가 일상 동선과의 일치 여부를 매장 선택 기준으로 꼽은 가운데 Baby Boomer 세대는 지리적 근접성을 중시하는 반면 Gen Z(65%)와 Millennial(64%)은 피트니스, 식음료, 반려동물 케어가 결합된 복합 라이프스타일...

(PDF) Mckinsey - Convenience or Discovery – Redefining Retail Stores in the Age of AI

As AI reshapes how consumers browse, shop, and buy, retailers must choose a mission for every location—and commit to it.As artificial intelligence reshapes how consumers search, compare, and purchase goods, the physical retail store has arrived at an existential turning point. A report published in September 2026 by McKinsey & Company in partnership with the International Council of Shopping Centers (ICSC), titled *Shopping in the age of AI: Redefining stores for a new era*, reveals that brick-and-mortar retail is bifurcating into two m...

McDonald’s Revamps Halloween Marketing with Clever 'Open Late' Coffin Campaign

McDonald’s has once again demonstrated the power of minimalist branding with its latest Halloween-themed advertising campaign, cleverly linking classic horror lore to late-night fast-food cravings.The campaign features a stark visual of a classic coffin set against McDonald’s signature golden-yellow background. As the coffin lid swings open, a brilliant beam of golden light radiates from within—subtly evoking the warm glow of freshly cooked French fries and the brand's iconic Golden Arches. Positioned just beneath the visual is a concise,...

Global Cloud Market Reaches $167.7 Billion in Q3 2026 as Growth Hits 55%

Cloud Market Growth Rate Surges to Well Over 50% per Year; Q3 Revenues Reach $168 Billion.Synergy Research Group, now part of TechInsights, today announced that Q3 enterprise spending on cloud infrastructure services yet again broke all previous records. The growth rate increased for the twelfth successive quarter, with Q3 spending on cloud services jumping by an unprecedented 55% year over year to reach $168 billion.Despite the already massive scale of the market, it has taken just eight quarters to double in size. Before the launch of Chat...

Consumer Appetite for Personal AI Goes Mainstream

Nearly 70 percent of respondents say they want an AI assistant in their next device, according to a new report.The consumer electronics landscape is undergoing a structural paradigm shift as artificial intelligence transitions from abstract, cloud-based chatbots into deeply personalized, context-aware agents embedded directly into everyday wearable hardware. According to a global study published by Qualcomm Technologies, consumer appetite for proactive personal artificial intelligence has officially entered the commercial mainstream, fundame...

Logitech Pebble Up Mouse Transforms into a Vertical Configuration for Power Users

Logitech already impressed us with the Mobi Fold mouse for its compact utility and ergonomic shape. Now the PC accessories maker is back with the Pebble Up mouse that works on the same principle of shape-shifting form for better ergonomic grip when needed.The new travel mouse replaces the existing Pebble Mouse 2 M350s, which comes in combination with a compact keyboard for ultra portability. Having the combo in my existing work setup, the new mouse upgrade is an interesting lure. In normal usage, the mouse is more or less like the predecesso...
 

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