A new outlet with a suite of inserts uses existing wiring to turn any house into a custom smart home.This is part of a series of articles that looks at entrepreneurs hoping to get their ideas off the ground through crowdfunding. At the time of writing, each of these innovations is currently seeking funding.Many new build houses now come with smart technology built in, allowing residents to cont...

German electric car start-up sono motors has revealed the crowd funded prototype of its battery and solar-powered vehicle ‘sion’. one of the selling points of the design is its lightweight structure, which means it requires less solar power to propel it further. additional features include a 10-inch center touchscreen and a bi-directional charging technology. ‘thanks to the technology of bi-...

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Starbucks is one of the few retail operations showing strong growth. A focus on digital relationships with customers is giving the company an edge. Now Starbucks is gunning for an agile, cloud and personalized approach.On a conference call with analysts, Matthew Ryan, global chief strategy officer, said elements of Starbucks' digital flywheel strategy will be filled out in the months ahead. The...

Apple offers up some thoughts about usability and input controls in an augmented reality headset.A new eyewear patent application from Apple may shed some light on the company's much discussed augmented reality (AR) and smart glasses plans.Rumors have swirled for a while that Apple could be working on smart glasses following initial AR development for the iPhone. And, before Apple unveiled ARKi...

In just 10 years, tech brands have taken over the list. Tech has already conquered the stock market and the realm of digital advertising. Now the technology sector also has a strangle hold on another measure: the value of consumer brands.The massive scale and reach of tech companies has helped their brand values to skyrocket over the last decade. In fact, even just adding Google and Apple’s mo...

Scientists from the University of Adelaide in Australia and Lund University in Sweden have developed a machine vision system based on how dragonflies track their prey.The system, designed with autonomous vehicles in mind, takes inspiration from a neuron in dragonfly brains that anticipates movement. Known as CSTMD1, the neuron increases the insect’s response in a small ‘focus area’ just ahea...

Now that all the major cloud players have reported their earnings, we have seen some eye-popping growth numbers, particularly from Microsoft. Yet in spite of that, AWS maintains a significant market share lead, according to the latest analysis from Synergy Research Group, released last night after Amazon reported its earnings.AWS, the cloud arm of Amazon.com reported a $4.1 billion quarter yest...

If you spend any time on the internet, you’ve already experienced advertising customization. Visit one website and suddenly the item you looked at but didn’t buy haunts every page you visit.But what if advertisers could take this one step further and use maps of your home to infer what you do (or don’t) own and use that information to sell you more things? It’s an unnerving thought, but it...