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(M&A) Pfizer Spent $14 Billion on a Company with Just One Approved Drug, Medivation

Pfizer just outbid numerous competitors for Medivation, a cancer drugmaker with just one approved drug.The $14 billion deal, at $81.50 a share, is a notable premium to the $9.3 billion offer the pharma giant Sanofi had made earlier this year. Medivation had rejected that approach.The high price may come as a surprise, considering Medivation was trading at $67.16 on Friday. But there are a few k...

Rebranding Fashion In The Age Of Instagram

In rebranding the fashion company Milly, Sagmeister & Walsh created 400 images for social media, signaling a shift in design strategy.A few years ago, a full-page ad in a glossy magazine and a flashy billboard would have signaled to the world that a fashion brand has made it mainstream. Today, it's the post with 100k Instagram likes. The social media platform known for its proficiency in ge...

(Video) Window Panes Made of Transparent Wood – It's Not as Crazy as It Sounds

Wood is a strong and versatile building material, but it rots, gets eaten by bugs, and blocks light.Plain sheets of glass aren't much better. They shatter easily and let a lot of energy leak into or out of a building.But engineers have recently figured out how to find the best of both worlds by making see-through wood.The team, led by materials scientist Liangbing Hu at the University of Maryla...

Dyson's New Bladeless Fan Keeps Air Hot, Cold and Clean

The Pure Hot+Cool Link uses Dyson's 360-degree Glass HEPA filter to filter the air.Dyson has rolled its air purification, heating and cooling products into one all-powerful air-manipulator. The Dyson Pure Hot+Cool Link can purify the air in rooms and keep them at a comfortable temperature all year round, without the need for separate devices.Dyson says the Pure Hot+Cool Link is able to capture...

Less phone, More Touchscreen - The Touch-Sense

What’s better than a phone with a curved screen? A phone with screens everywhere! What’s better than having to wear a fitness tracking device to check your medical stats? Having a phone who’s camera can perform a pretty decent bio-scan to check up on your health!I love conceptual designs. They’re wild, outlandish, and sometimes unrealistic, given today’s tech capabilities. But that’s what...

These Charts Show That Pokemon Go Is Already in Decline

Pokemon Go is starting to lose the battle for mobile mindshare, according to Axiom Capital Management. As such, investors and executives at Facebook Inc., Instagram, Tinder (Match Group Inc.), Twitter Inc., and Snapchat can breathe a sigh of relief, says Senior Analyst Victor Anthony."Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned th...

Apple and Samsung are The Only Companies Making Money from Smartphones

A recent study shows that Apple and Samsung are the only company making any money from smartphone sales.Cannaccord Genuity recently compiled operating margins for all major smartphone OEMs, and compared them to the company’s mobile device margins. What is discovered is that Apple is the most profitable with a 38 percent margin for smartphones.Samsung is also highly profitable with a 17 percent...

(Infographic) These Athletes and Brands Created the Most Social Buzz During Rio

Michael Phelps had the biggest share of Facebook interactions among Olympics athletes. From comedian Leslie Jones live tweeting for NBC to swimmer (and now national embarrassment) Ryan Lochte using Snapchat to document his antics—though clearly not all of them—social media got fans closer to the action at the Olympics than ever before. Sponsors of the games got their fair share of buzz, too....

Marketers Capitalize on the Pokémon Go Craze

Pokémon Go became an instant success when it launched last month and has continued to play a key role in pop culture. As young people rush to catch all the characters, the game has garnered several world records, including the most downloaded mobile game in its first month. Marketers can’t ignore its global popularity and are devising creative ways to tap into the phenomenon.ZIPCARPokémon Go...

 

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